Hubspot Marketing
APRIL 21, 2022
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy.
CopyBlogger
APRIL 21, 2022
Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories. Continue Reading. The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger.
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Hubspot Marketing
APRIL 21, 2022
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You can create this experience by content mapping.
Search Engine Journal
APRIL 21, 2022
Search is not a get-rich-quick tactic but a channel that pays dividends over time. Here's a step-by-step SEO process to make it happen. The post A 7-Step SEO Process For Long-Term Search Success appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
APRIL 21, 2022
Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. However, the popularity of email marketing means you have to work harder to stand out among competitors. It’s not enough to just write great content. You have to make your emails feel personalized and look professional too.
Search Engine Journal
APRIL 21, 2022
Can Bad Reviews Be Good? Yes! Bad reviews can be good, especially when we're talking about online reviews. Find out how. The post 3 Huge Reasons Why Negative Reviews Help SEO & Online Reputation Management appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
APRIL 21, 2022
Here are 10 ways you can get more Page 1 – and Position 1 or even the coveted Position Zero – results in Google. The post 10 Different Ways To Get Organic Page 1 Google Rankings appeared first on Search Engine Journal.
AWeber
APRIL 21, 2022
Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you. All Recent AWeber Updates. Jump directly to an update: 04/07/2022 New Look for the Message Editor 03/22/2022 Quick Actions Menu 03/22/2022 Keyboard Shortcuts 03/09/2022 Dynamic RSS Feeds 12/15/2021 PayPal Sales in Reports ?
Search Engine Journal
APRIL 21, 2022
Gutenberg 13.0 shows off new features that will be included in WordPress 6.0 in May 2022. The post Gutenberg 13.0 Previews WordPress 6.0 Improvements appeared first on Search Engine Journal.
Martech
APRIL 21, 2022
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). Agile marketing only succeeds when leaders like you are on board with the cultural and behavioral changes needed by everyone in the organization. And as a leader, your modeling of these behaviors is going to set the stage for what people feel they can do – especially if it’s vastly different from how they’v
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
APRIL 21, 2022
Google says either wait it out or switch to GA4. Please visit Search Engine Land for the full article.
Hootsuite
APRIL 21, 2022
Standing out in a sea of organic and paid Facebook content is tough. And even if you manage to catch peoples’ attention as they scroll through your products, it’s hard to turn browsing into purchasing. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like?
Martech
APRIL 21, 2022
Global digital services consultancy Infosys on Thursday announced it will acquire German-based consulting agency oddity. Why? In addition to expanding the reach of Infosys’s client base in Europe and northeast Asia, oddity also strengthens consulting expertise in digital experience (DX) and e-commerce, helping companies to transform their digital footprints and update their retail channels.
Scoop.it!
APRIL 21, 2022
To an outsider, blogging seems like the perfect way to make money. You get to write content about whatever you’re passionate about and monetize that content, generating revenue with no upper limit as you continue learning about a topic that fascinates you. Of course, to make a significant amount of revenue from a blog, you need to achieve a baseline threshold of popularity, which can be difficult, considering the amount of competition that you face.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
APRIL 21, 2022
This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics.
Martech
APRIL 21, 2022
A lot of research and planning goes into selecting the right CDP. But once you’ve decided on a CDP to implement, you have to know who else is going to help steer the ship, according to Amanda Cardona, owner of ALC Renaissance Consulting, who spoke at our spring MarTech event. Broadly speaking, you will look to the vendor’s CDP implementation team, internal stakeholders and, if necessarily, an external consultant.
Kuno Creative
APRIL 21, 2022
The word is out: Google announced that on July 1, 2023, Google Analytics Universal will stop processing new hits and Google Analytics 4 (G4) — the latest version of the web analytics platform — will be the sole version available to users. If you’re a current user of Google Analytics Universal, it’s important to know how to prepare for this replacement and what differences you can expect in this new version.
Martech
APRIL 21, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers. It’s a beautiful day, let’s play two. A recent survey found fewer than a third of U.S. consumers like having ads tailored to them.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Roundtable
APRIL 21, 2022
Google again seemed to have pushed out another Google search ranking algorithm update on April 20th. It might be a continuation from the April 18th update, just now rolling out more, or it might be its own thing. Google has not confirmed an update is officially rolling out.
Martech
APRIL 21, 2022
Product recommendations, either surfaced in real time online or populating re-targeting emails, are nothing new. But their often based on demographic information (such as age, gender and location) or generic responses to online behavior (she looked at socks, show her some other socks, the most popular socks, discounted socks). An example like Inkbox helps to indicate how Crossing Minds begins to differentiate itself from other recommendation engines.
Search Engine Journal
APRIL 21, 2022
Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now? The post Google Analytics 4 FAQs: Stay Calm & Keep Tracking appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 21, 2022
There are scam and spam attempts being conducted through the Google Business Profile messaging platform. This is a tactic of someone looking to hire you for a service but they ask if you take credit card or other online payments. The trick is, they then ask you to front them the money and pay you via credit card, which obviously fails.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Buffer Marketing
APRIL 21, 2022
For most of my life, I never thought I would be a business owner. For starters, both of my parents started businesses, and I saw firsthand the emotional and financial toll it could take. But I was also an introvert who struggled with anxiety. All of the founders I saw were confident and charismatic, seemingly able to calmly handle every business challenge that came their way and pitch their business on a whim to any stranger they met.
Many Chat
APRIL 21, 2022
Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. Taking part in the panel were female entrepreneurs Natalie Ellis, co-founder and CEO of BossBabe, and Sue B. Zimmerman, founder of Sue B. Zimmerman Enterprise. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.
Zumvu
APRIL 21, 2022
A pandemic wasn't really something any marketer could have predicted. Yet here we are, with COVID-19 still shaping our realities, making the shift from traditional to digital and email marketing a necessity.
Search Engine Roundtable
APRIL 21, 2022
As you know, we've been reporting on the real time Google Analytics bug with Universal Analytics for a few weeks now. Well, sad news for you all, Google is not going to fully resolve the issue impacting real time analytics with Universal Analytics.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
APRIL 21, 2022
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors. Please visit Search Engine Land for the full article.
Search Engine Journal
APRIL 21, 2022
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. The post Instagram Changes Ranking Algorithm To Favor Original Content appeared first on Search Engine Journal.
Duct Tape Marketing
APRIL 21, 2022
Local Marketing Strategies For Your Small Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager.
Quikly
APRIL 21, 2022
A comfort zone. A happy place. A safe haven. It doesn’t matter what you call it, the human need for a familiar sense of security is clear.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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