Digital Marketer

APRIL 14, 2023

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Before you jump in, it’s essential to create an effective Instagram marketing strategy, so you can experience the results everyone’s talking about.

Marketing Strategy 87

Marketing Strategy User-Generated Marketing Marketers 87

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. If you're unfamiliar with ChatGPT , here's what you need to know.

Marketing 145

Marketing Marketers Analytics Influencer Marketing 145

Search Engine Journal

APRIL 14, 2023

New technologies continue to become part of the content marketing landscape. Discover the seven biggest trends you should keep an eye on. The post 7 Content Writing Trends For 2023 appeared first on Search Engine Journal.

New Technology 140

New Technology Content Marketing Marketing Marketers 140

Social Media Examiner

APRIL 14, 2023

Curious how the blockchain will accelerate business? Wondering what types of transactions will be possible in Web3? In this article, you’ll discover how trust works in Web3 and how it will unlock the future of business and commerce. How Web3 Solves the Web2 Trust Problem Web2 has presented us with great innovations and opportunities for […] The post Web3 and Trust: Unlocking the Next Layer of Commerce appeared first on Social Media Examiner.

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Martech

APRIL 14, 2023

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and the type of benefit they bring to a campaign helps determine budget spends, traffic sources and how to optimize campaigns. Below, we will introduce the basic concepts around attribution modeling and ways to get the most out of it.

Marketing 124

Marketing Marketers Analytics Energy 124

Content Marketing Institute

APRIL 14, 2023

An Oracle executive recently declared a unified platform beats a best-of-breed collection. But he, like every person on either side of the debate in the past 20 years, got it wrong. Here’s why.

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Search Engine Land

APRIL 14, 2023

Relaunching or redesigning a website can make or break your SEO efforts. Even a single mistake can result in catastrophic ranking drops – or, worst, revenue loss. Here’s how to handle a site redesign without risking your organic traffic, rankings and revenue. Why a redesign is an inherent risk Businesses must never take a website change lightly.

SEO 99

SEO Analytics Shoppers Fashion 99

Martech

APRIL 14, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Jennifer Luby , Salesforce marketing cloud architect at the global consulting company JourneyBlazers. (Interview edited for length and clarity.) Q: How did you get where you are today? A: I started as an HTML e-mail developer for Richmond American Homes.

Education 102

Education CRM Management Communications 102

Search Engine Land

APRIL 14, 2023

Twitter’s ad revenue recovery appears to be slower than its owner, Elon Musk, claimed earlier this week in an interview with the BBC. Data from research firms Sensor Tower and Insider Intelligence, as well as statements from multiple companies, indicate that many advertisers are not rushing back to the platform. Ad spend down roughly 20%. Twitter’s top 50 advertisers spent a combined $83 million over the past two months, down from $102 million in the same period last year.

Advertising 94

Advertising Advertisers Education Place 94

Litmus

APRIL 14, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Najee Bartley —accessibility expert, email and cloud page developer, and Grey’s Anatomy stan.

Communications 85

Communications CRM Email Marketing Branding 85

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Land

APRIL 14, 2023

Instagram has just introduced 4 new features for Reels, including: A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels. Easier Reels editing Two new metrics to Reels insights: total and average watch times. Expanded availability of gifts on Reels to additional countries and incorporated a feature that allows creators to acknowledge fans’ gifts.

Advertising 70

Advertising Advertisers Marketing Marketers 70

Search Engine Land

APRIL 14, 2023

Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what you offer, and how your services benefit your ideal customer. It’s a pretty big ask. Luckily, you don’t have to start from scratch whenever you want to create a winning service page. There’s a formula to ensure you include all the most important information, helping you create a page that will rank and convert.

Finance 69

Finance SEO Education Customer 69