Content Marketing Institute
JUNE 9, 2023
New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.
Social Media Examiner
JUNE 9, 2023
Want to create a social good initiative in Web3? Curious how to use a DAO within an NFT project? In this article, you’ll discover business lessons from the OnChainMonkey project. Why Use NFTs to Fund Ongoing Community Initiatives Two features of NFTs make them especially suited to organizations that center on community. First, NFTs live […] The post DAOs in NFT Projects: The OnChainMonkey Story appeared first on Social Media Examiner.
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Buffer Marketing
JUNE 9, 2023
We’re in a very fortunate position at Buffer where we always have an amazing group of people who apply when we post job openings. As a result, we have to make some pretty difficult decisions. Recently at Buffer, we’ve hired for several positions and had hundreds of applications for each: For Staff Product Manager, 657 people applied For Senior Engineering Manager, 564 people applied For Marketing UX Designer, 516 people applied Based on these results and past experience, we thought
Martech
JUNE 9, 2023
We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Was MarTechBot innovation? Would it be useful? Did anyone care? All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Rock Content
JUNE 9, 2023
Has your Marketing team already started planning for the end of year festivities? Calm down, I know, it’s still June. But if Christmas is a time that warms the sales of your business , the time has come to prepare — and TikTok knows it well. The media application has just released the 2023 Holiday Marketing Playbook , a guide to help brands use TikTok to sell more during the holiday season.
Search Engine Land
JUNE 9, 2023
Bing Chat now supports voice chat from the desktop version of the interface. That means you can click on the microphone icon in the input box and speak your question to Bing Chat. What it looks like. Here is a GIF of this in action, as provided by the Bing Blog. Supported languages. This feature works in the following languages: English Japanese French German Mandarin Microsoft said more languages will be supported in the future.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JUNE 9, 2023
One of the most common newbie questions about SEO content has to do with word count. “What’s the best word count for SEO?” Fair question. Search engines care about a whole host of factors when determining which content to rank. Why wouldn’t word count be one of them? As such, content creators worry about the length of their content. “Is 1,000 words enough to rank?
Search Engine Land
JUNE 9, 2023
Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next to unsuitable content.
Search Engine Land
JUNE 9, 2023
Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1. The good news is that the impact will likely be surmountable. Here are alternatives and new strategies to maintain your PPC targeting capabilities. Google-recommended strategies to keep your audience targeting effective Providing high-quality data and signals to Google Ads is key to maintaining effective audience target
Search Engine Land
JUNE 9, 2023
Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool. Why we care. Advertisers will be able to reach their target audience more easily and accurately, which could lead to increased conversions.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
JUNE 9, 2023
TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise. The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic target. TikTok also hopes to also boost sales in the U.S. and Europe, Bloomberg reported. Why we care: TikTok had the highest app store spend across the U.S., UK, France, Germany and Indonesia in the first quarter of 2023, according to Data.ai.
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