Search Engine Journal
APRIL 14, 2022
Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. The post Google Warns Of Low Realtime Data In Universal Analytics Reports appeared first on Search Engine Journal.
Martech
APRIL 14, 2022
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5 and requires apps to ask permission to track online activity. At its launch last April there were concerns about its impact on data collecting.
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Search Engine Journal
APRIL 14, 2022
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy. The post YouTube Adds New Connected TV Capabilities appeared first on Search Engine Journal.
Martech
APRIL 14, 2022
Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The numbers. OOH ad revenue climbed 16.7% last year, taking the yearly U.S. total to $7.1 billion overall, according to a report from the Out of Home Advertising Associatio
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
APRIL 14, 2022
Google explains how to drive conversions when privacy regulations deprive marketers of today's tracking data. The post Google Offers 3 Strategies for Adjusting to Privacy First Marketing appeared first on Search Engine Journal.
Martech
APRIL 14, 2022
Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the numbers end. They take those analytical insights and turn them into words, pictures and messages that entice the customer to make the next click on that web site, text or email message.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 14, 2022
The IAB Tech Lab announced updates to ads.txt specifications. IAB hopes the update will remove some confusion around the entities ads are bought from and where the ads show up after they’re purchased. New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol.
Search Engine Land
APRIL 14, 2022
Is MUM Google’s next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
CopyBlogger
APRIL 14, 2022
During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never. Continue Reading. The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger.
Hubspot Marketing
APRIL 14, 2022
When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube? If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. What Is Quora? And Who Uses It? Quora is a social question-and-answer website, founded in 2009.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
APRIL 14, 2022
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.
Search Engine Journal
APRIL 14, 2022
How can you use 'organization' structured data to help Google better understand your content and optimize for rich results? The post A Guide To ‘Organization’ Structured Data For Google Rich Results appeared first on Search Engine Journal.
Search Engine Land
APRIL 14, 2022
Want to create good TikTok videos? Here’s what Tiktok advises, But these best practices will only get brands so far.
Search Engine Journal
APRIL 14, 2022
Local SEO experts took the virtual stage for attendees of LocalU Advanced earlier this month. See the top takeaways for local marketers. The post 9 Local SEO Tips From Top Experts appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
APRIL 14, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may your caffeine levels always be optimal. I’ve been interviewing a lot of people about how they got into marketing.
Search Engine Roundtable
APRIL 14, 2022
Google Ads has added a new report that will help you see how well your campaigns are performing across multiple campaigns across multiple accounts. Google said it has also made dashboards faster and easier to use with several improvements.
Many Chat
APRIL 14, 2022
On March 2021, TikTok introduced its $200 million Creator Fund as a way for creators to monetize their content on the platform. For the average creator, that sounds like a lot of money to go around. However, invsting effort into getting accepted to the Creator Fund might only be worth it if you’re okay with generating unpredictable revenue each month that, for the majority of creators, doesn’t amount to a full-time income.
Quikly
APRIL 14, 2022
As a retail brand, all of your marketing tactics, design strategies and business operations are designed to encourage happy, converted customers. That means overcoming a slew of challenges, cart abandonment being one of them.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
APRIL 14, 2022
Google's John Mueller was asked for advice on how can he help his client rank in the featured snippets section of the Google Search results. In which, John responded that there is "no technical method for achieving that.".
DIY Marketers
APRIL 14, 2022
You need conversation starters for your next trade show — we’ve got tons of them! It’s spring conference season and that means that many of you will be heading off to industry trade shows conferences. One thing you can count on at these conferences is massive amounts of people. And with massive crowds of people comes overwhelm and maybe even a little bit of shyness when it comes to starting conversations with strangers.
LeanPlum
APRIL 14, 2022
With the overwhelming number of mobile games out there, studios are tasked with the challenge of creating new experiences that engage their players. But, how do you balance this ever-present need with limited resources and without constantly redeploying your game? By holding events with different objectives that play off your core game loop, you can […].
Campaign Monitor
APRIL 14, 2022
Despite being VP of marketing at SparkToro , a classically trained chef, and the past host of the Growth Machine Marketing podcast , Amanda Natividad had trouble growing her newsletter following. When she started The Menu , she had more enthusiasm and ambition than subscribers. Her following didn’t grow as fast as she’d hoped. Six months into the endeavor, she only had 400 subscribers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
APRIL 14, 2022
Want to work in digital marketing without a related degree? Digital marketing professionals weigh in on what it really takes to do the job. The post Are Digital Marketing Courses Worthwhile? Pro Marketers Respond appeared first on Search Engine Journal.
Zumvu
APRIL 14, 2022
Lead generation, brand awareness, and SEO ranking are a few reasons why you need to create a white paper. A white paper is an asset of your business, so craft it well.
Search Engine Journal
APRIL 14, 2022
Reddit is rolling out a series of updates to its search capabilities including the ability to search comments and return more relevant results. The post Reddit Makes Comments Searchable appeared first on Search Engine Journal.
Search Engine Land
APRIL 14, 2022
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Kuno Creative
APRIL 14, 2022
We recently laid out some foundational steps on how to set your Google Analytics account up for success. In this follow-up post, we want to build on those initial steps and help you better understand the features and reports available to you. On a general level, Google Analytics features and reports give you a richer sense of how users interact with your website or application and, in turn, drive smarter decisions.
Search Engine Roundtable
APRIL 14, 2022
One of the newish lines from the March 2022 Google Product Reviews update announcement is where Google said "including original images from tests you performed with the product can be good ways to do this" But writing that you tested a product in your content is not enough to convince Google you actually tested a product.
Search Engine Land
APRIL 14, 2022
After numerous issues with Google Analytics, Google has confirmed another issue with reporting.
Search Engine Roundtable
APRIL 14, 2022
Microsoft Bing is showing refinement selectors in the people also ask section of its search results. You can use those refinement bubbles to filter the people also ask results even more.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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