Mon.Mar 10, 2025

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AI can find your ideal customers, but only humans can build real relationships

Martech

AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. “But your customers are still human.

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The 10 biggest marketing challenges have nothing to do with AI

Businesses Grow

Are you tired of reading about AI? Me too. There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. One of the best parts of my job is interacting with business leaders of all types. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.

Transform 103
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Are attention spans really getting shorter? How should marketers respond?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are attention spans really getting shorter? And how should marketers respond? Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences.

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How not to fall for AI dupes

SmartBrief - Marketing

If history has taught us anything, theres nothing quite like widespread buzz to inspire an influx of dupes, and AI dupes are no exception. As far back as the Second Century BCE, growing demand for Greek sculptures among wealthy Romans led to a proliferation of replicas. Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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The smarter approach to marketing measurement

Martech

Marketings biggest challenge today isnt a lack of data its too much of it. Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation.

Transform 119
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We Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What We Learned

Buffer Marketing

Everyone talks about how different social media platforms are, and it’s not hard to see why. X is treated as the town square. Threads wants to be the friendly alternative. Bluesky champions decentralization and user control. But when we analyzed 1.7 million posts, a surprising pattern emerged: posts on X, Threads, and Bluesky get the same median engagement.

More Trending

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How We’re Building Breeze to Power the Future of GTM

Hubspot Marketing

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They dont need the hype; they need practical help. The reality is that 50% of small businesses fail within five years. Not because starting a business is hard, but because scaling one is brutal.

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Why seeing is believing: The power of visual campaign management

illumin

Discover why a visual-first DSP is the future of campaign management. See how a more intuitive marketing tool helps you track and optimize with clarity. In digital advertising, speed, accuracy, and clarity drive results. Yet most DSPs rely on static change logs and text-based records, forcing advertisers to manually piece together what changed and how it impacted performance.

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Optimizing Your Website's User Experience to Increase Conversions

Aspiration Marketing

User experience (UX) is about a whole lot more than looksits the foundation of a high-performing website that keeps visitors engaged, converts clicks into customers, and sets your brand apart. Unfortunately, many businesses focus on increasing clicks but overlook how usability, speed, and design impact conversions. Dont let this be you.

Branding 175
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How Outsourcing CRM Services Can Transform Your Customer Relationships

Marketing Insider Group

Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourcing CRM services provides access to specialized professionals who optimize systems and processes for better communication and retention.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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The 7 Roles Every Small Business Owner and How to Manage Them

Duct Tape Marketing

The 7 Roles Every Small Business Owner and How to Manage Them written by Jordan E read more at Duct Tape Marketing Ever feel like running your business is a never-ending game of keeping plates spinning? I remember watching a circus performer as a kid, keeping seven or eight plates balanced on tall sticks. Just when one would start to wobble, hed rush over to give it a quick spin, only to dash to the next one teetering on the edge of disaster.

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Klaviyo vs Salesforce Marketing Cloud: Detailed comparison for 2025

Use Insider

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. However, Klaviyo and Salesforce are still vastly different, even in areas where they overlap like email, SMS, and mobile push notifications.

CRM 52
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Create Google Ads Scripts via GenAI

Practical eCommerce - Marketing

Claude, ChatGPT, Gemini, and others are fast and thorough, although not perfect. The post Create Google Ads Scripts via GenAI appeared first on Practical Ecommerce.

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REGISTER: Ethics of Influencer Marketing in 2025

illumin

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin). In this edition of the Inside Scoop , well explore responsible influencer partnerships, transparency in advertising, and strategies for building authentic audience engagement.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control

Content Marketing Institute

When AI gives everyone access to the same insights, what happens to thought leadership content? Heres how to make sure your leading thoughts still get through.

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Women’s History Month: Celebrating the Pioneering Women of the Postal Industry

Whos Mailing What

March is Womens History Month, a time to recognize and celebrate the contributions of women throughout history in various industries.

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Overcoming Interoperability Challenges in Biotechnology and Medical Technology

yorCMO

The post Overcoming Interoperability Challenges in Biotechnology and Medical Technology appeared first on yorCMO.

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Google Restaurant Reviews: How to Get More & Use Them to Boost Your Business

SocialPilot

Did you know that 19% of people searching for a restaurants reputation online turn to Google reviews as their top choice for checking ratings? This means a strong rating can attract a steady flow of customers, while a few bad reviewsif left unmanagedcan definitely drive them away. Yet, many restaurant owners struggle with managing restaurant reputation.

Food 52
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Don't Let Bad Data Derail Your AI Success

Six & Flow

If you're wondering how to improve AI accuracy with clean CRM data , then you're in the right place. Artificial intelligence has gained considerable momentum, touted as a transformative technology with the potential to optimise diverse operational facets, encompassing customer interaction and predictive analytics.

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Is B2B Telemarketing Making a Resurgence? Here’s What the Experts Say

Hubspot Marketing

Like many professionals, I face a deluge of sales messages every day. Its easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. I set out to discover if B2B telemarketing is dead in 2025, or if its due for a comeback. I talked to sales experts and dug into data to find out whether cold calling still has a place in the modern sales strategy.

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Meme Marketing – The Indepth Guide to Viral Brand Engagement

SocialPilot

More than three billion people use social media, and 60% share memes and funny content on social media. Memes have evolved from simple internet jokes to valuable marketing tools , shaping cultural conversations and driving engagement. Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. Brands that fail to engage are being ignored.

Gen Z 52