Wed.Dec 21, 2022

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3 Reasons Why You’re NOT Starting Your Online Side Hustle – And One Simple Way to Fix That

Jeff Bullas

‘I’ve got a great idea!’, you think to yourself. From a distance, all our ideas look good. We have a feeling they are going to work. Some of us even sit down and write a simple business plan , and share it with our partner, friends or even family. But as the dream and thought bubble takes form our humanity and fear show up on our shoulders, taking on the shape of demons in the center stage of our minds.

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Thriving in a Year of Uncertainty: A Discussion of Findings from The CMO Survey

The CMO Survey

In this webinar, Christine Moorman, Founder of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration and Suzanne Kounkel, Chief Marketing Officer of Deloitte discussed findings from the latest editions of the survey to offer marketing leaders insights on the opportunity to take a leadership position at this pivotal post-pandemic moment.

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Big Marketing Ideas for 2023 and Beyond

Businesses Grow

In the latest episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey of Salesforce select the most impactful marketing moments of 2022 and peer into what’s ahead for 2023. Highlights include: The best commercial of the year. What the crypto collapse means to marketing. Will AR overwhelm VR as the metaverse champion? The phenomenal impact of having 2 million people on ChatGPT.

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SEO During A Recession (Does It Still Work?) via @sejournal, @tonynwright

Search Engine Journal

SEO should be an important part of your marketing plan, no matter what the economic conditions. The post SEO During A Recession (Does It Still Work?) appeared first on Search Engine Journal.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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What is a Persona?: Everything You Need to Know

Hubspot Marketing

Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market to the void. Buyer personas are the antidote to that.

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Expert SEO & Google Algorithm Predictions For 2023 via @sejournal, @lorenbaker

Search Engine Journal

Uncover the biggest SEO insights of this year, plus get expert predictions on what next year may hold. The post Expert SEO & Google Algorithm Predictions For 2023 appeared first on Search Engine Journal.

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Search and SEO in 2023: What do the experts predict?

Econsultancy

From Google announcing multi-modal ‘ multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive implications for web search, it’s been an interesting year in search and SEO. We reached out to a number of experts to get their thoughts on how they predict the key events of 2022 will impact 2023.

SEO 116
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Buffer’s Top Social Posts of 2022 (And Why Our Social Media Manager Thinks They Did So Well)

Buffer Marketing

It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. I’m Mitra , the social media manager here at Buffer, and this is my first blog post! Today I’m sharing Buffer’s top performing social posts from each platform and will give you an analysis into why I think these posts performed so well.

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The Complete Guide to Online Customer Research

Neil Patel

Are you looking for a new way to understand your customers ? Do you know where they spend their time online, their average annual income or revenue, and their most significant problems relevant to your solution? How about how they like their coffee? (OK, that last one may be excessive.). Considering all the data you hold, you probably think you know your customers pretty well.

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Why we care about marketing management

Martech

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. .

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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‘Bah, Humbug!’ Why Negative Content Turns In Such Positive Results

Content Marketing Institute

Hate is a surprising emotion to use to sell jewelry. But the success of IHateStevenSinger.com shows how a contrarian approach can reinvigorate your content strategy and help you avoid the scourge of sameness plaguing so much content. Try these tips to surprise your audience by doing the opposite of what everyone expects.

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How to Use Technology to Boost Productivity | Top Tools You Need to Know

Zumvu

Technology has revolutionized the way we work, and it's not just for the millennials anymore!

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Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023

Martech

Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, according to a new IAB survey. Ad spend will continue to grow. The overall ad spend is projected to be up 5.9%, according to the IAB’s “2023 Outlook Survey.” Every digital channel is expected to see increased ad spend, with CTV leading the way in a 14.4% increase.

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How to Skyrocket Sales on Your ECommerce Stores with Explainer Videos

Zumvu

Staying ahead of the curve has always been challenging in the competitive nature of eCommerce platforms. While big brands keep closing deals day by day, smaller businesses may need help to thrive.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How to Do Technical SEO for Your E-Commerce Website

Spiralytics

Technical SEO is an important aspect of building a thriving online store. It’s the structure that holds your site up. Of course, having engaging, well-written content on your website is crucial to your SEO. However, your site structure and ease of navigation are also factors that customers consider in an e-commerce website. Users need to be able to find what they are looking for and enjoy an overall positive experience when they visit your online store.

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Are Javascript Redirects SEO Friendly? via @sejournal, @BrianHarnish

Search Engine Journal

Are JavaScript redirects the best solution? Ensure you are not wasting crawl budgets by learning when and where to use them for better SEO. The post Are Javascript Redirects SEO Friendly? appeared first on Search Engine Journal.

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Webinar: Digital Shift Q1 2023 – Early session

Econsultancy

Join this live Q1 Digital Shift webinar hosted by industry expert Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce. Agenda points: The implications of generative AI: With ChatGPT and DALL-E creating a step change in democratised AI capabilities, what are the implications and techniques that will really matter for marketing?

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Microsoft to go fully live with new Bingbot user-agent change in January 2023

Search Engine Land

Microsoft’s Fabrice Canel has said that in early January 2023, the new BingBot will be responsible for 100% of Bing’s crawling activity. The new user agent is now responsible for about 50% of all crawls. Some history. In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Marketing Benefits of Working with Creatives on Etsy

ConsumerTalk

Etsy content creators have become sought after for their unique designs and one-of-a-kind items you can't get anywhere else. Companies are beginning to form partnerships with Etsy content creators as part of their marketing strategies and to boost the CPG brand voice they utilize.

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Is Neuromarketing Ethical?

CMO Network

Since its inception in the early 2000s, the ethical implications of neuromarketing have been debated. Today, we are closer to settling that debate.

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December 2022 Google Helpful Content Update Taking Longer, Said Google

Search Engine Roundtable

Google's Search Liason, Danny Sullivan, said that the December 2022 helpful content update would take longer to roll out than originally expected. The update started to roll out on December 5th and was expected to finish earlier this week.

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An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio) via @sejournal, @brookeosmundson

Search Engine Journal

Google rebranded its Data Studio product to Looker Studio. Here's an in-depth guide to help you navigate Google's free data visualization tool. The post An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio) appeared first on Search Engine Journal.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Google Looking At Upper Limit Of Word Count? Probably Not But Get To The Point.

Search Engine Roundtable

Google's John Mueller again said word count is not a thing with SEO or Google Search. He said on Mastodon, "In general, when Google thinks of "thin content" in terms of #SEO, it's not about the number of words, it's more about the value that it adds to the internet." He added that internally at Google they think about the upper limit on words, they want to get to the point without the fluff.

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Michael Cherman Put In His 10,000 Hours And It Paid Off

CMO Network

"At the end of the day, I just want to make t-shirts, and if I can inspire some people along the way, that's the goal.".

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Google Business Profile Web Search Interface Gains Add Map To Your Website

Search Engine Roundtable

Google's new Business Profile interface, aka NMX (I hate the name), in the web search results, for some business profile listings, is showing an option to "add a map to your website." It says that adding a map to your website will "help customers find your nearest store.

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How To Create A Survey Quickly In Google Forms And Microsoft Word via @sejournal, @ronlieback

Search Engine Journal

Creating an online survey promotes higher customer engagement and serves as a valuable lead generation and market research tool for your firm. Get started here. The post How To Create A Survey Quickly In Google Forms And Microsoft Word appeared first on Search Engine Journal.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Google PSA: Sitemaps Are Hints, Not Orders

Search Engine Roundtable

Gary Illyes from Google said on LinkedIn the other day that sitemaps are hints, not orders. Meaning just because you submit an XML sitemap file to Google, it does not mean Google will index and rank that content.

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A Deep Dive into HubSpot's SEO Tools

Six & Flow

HubSpot has an inbuilt system to scan your website and see how well you match up with your competitors.

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New Google Ads Policy Disallows Promoting Content That Risks Harming Users, Googlers Or Google Ads

Search Engine Roundtable

Google will update its Google Advertising policies to disallow the promotion of content or engaging in behavior that risks harm to Google users, Google employees, or the Google Ads ecosystem. If you do this, Google can restrict or block your ads or suspend your Google Ads account.

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Are You Gaslighting Your Customers?

CMO Network

Merriam-Webster designated "gaslighting" as the Word of the Year for 2022. It's all too common in customer service - here's how to stop gaslighting your customers.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.