Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Martech

DECEMBER 20, 2024

Are you pouring time and effort into content that routinely underperforms? Youre not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves.

Manufacturing 117

Manufacturing Copywriting Education Content Marketing 117

Hubspot Marketing

DECEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In his book The Coming Wave , Mustafa Suleyman predicts that AI will be able to successfully build a business in a few years. You would just need to write a prompt like, Go make $1 million on Amazon in a few months with just a $100,000 investment.

Manufacturing 103

Manufacturing Energy CRM Marketing 103

Martech

DECEMBER 20, 2024

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital adv

Retail 119

Retail Shoppers Advertising Advertisers 119

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

SocialPilot

DECEMBER 20, 2024

Google reviews are influential for your business. You can not build your online reputation without managing your Google Business Profile. In an era where 87% of consumers rely on Google daily for local business searches, review management becomes absolutely critical. Learning how to respond to Google reviews should be a cornerstone of every company’s brand reputation management strategy.

Customer loyalty 100

Customer loyalty Management Transform CRM 100

Customers.ai

DECEMBER 20, 2024

Youve heard it a million times – relationships are everything in business. But how you manage those relationships? Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Martech

DECEMBER 20, 2024

In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their AI usage beyond the stereotypical applications like homework and social media. I started the discussion off with a question: Can AIs impact be simultaneously over- and under-hyped? My conclusion is yes, it can be over- and under-hyped.

New Technology 101

New Technology Management Customer Product 101

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. For marketing consultants, agencies, and fractional CMOs, understanding these trends isnt optional its essential.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Content Marketing Institute

DECEMBER 20, 2024

Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.

Marketing 99

Marketing Marketers 99

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Tiecas

DECEMBER 20, 2024

The magic of the season is here! Wishing all my clients, family and friends a joyous and bright holiday season filled with love, laughter, and cherished moments. May your homes be as warm and glowing as this Christmas tree.

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Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. Were talking Liquid Death, New Balance, Oatly. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? What do the innovators want to know from each other? This year, we decided to find out with a feature we call Lingering Questions.

Transform 101

Transform Marketing Marketers CMO 101