Fri.Dec 20, 2024

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 125
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5 content killers that ruin results — and how to fix them

Martech

Are you pouring time and effort into content that routinely underperforms? Youre not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves.

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Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In his book The Coming Wave , Mustafa Suleyman predicts that AI will be able to successfully build a business in a few years. You would just need to write a prompt like, Go make $1 million on Amazon in a few months with just a $100,000 investment.

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What retailer marketers should be thinking about in 2025

Martech

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital adv

Retail 119
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Effectively Respond to Google Reviews (Positive & Negative Examples)

SocialPilot

Google reviews are influential for your business. You can not build your online reputation without managing your Google Business Profile. In an era where 87% of consumers rely on Google daily for local business searches, review management becomes absolutely critical. Learning how to respond to Google reviews should be a cornerstone of every company’s brand reputation management strategy.

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4 key features in Salesforce’s Agentforce 2.0

Martech

The only thing were going to do at Salesforce is Agentforce. Thats what Salesforce CEO Marc Benioff said in September when introducing the AI agents. This week, the company showed what that means by unveiling a substantially upgraded Agentforce 2.0. Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization.

CRM 107

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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. For marketing consultants, agencies, and fractional CMOs, understanding these trends isnt optional its essential.

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The Grinch That Stole Creativity: 2024 in Seussian Review

Content Marketing Institute

Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.

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Happy Holidays 2024

Tiecas

The magic of the season is here! Wishing all my clients, family and friends a joyous and bright holiday season filled with love, laughter, and cherished moments. May your homes be as warm and glowing as this Christmas tree.

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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. Were talking Liquid Death, New Balance, Oatly. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? What do the innovators want to know from each other? This year, we decided to find out with a feature we call Lingering Questions.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Why DIY experimentation is critical to AI success

Martech

In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their AI usage beyond the stereotypical applications like homework and social media. I started the discussion off with a question: Can AIs impact be simultaneously over- and under-hyped? My conclusion is yes, it can be over- and under-hyped.