Hubspot Marketing
AUGUST 11, 2023
At HubSpot, we're constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. But are your CTAs effectively capturing people's attention?
Search Engine Land
AUGUST 11, 2023
Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry. This individual has a website; his first blog post was published on Dec. 2, 2003. The site’s Google Analytics (GA) code is tellingly short: UA-67314-1.
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Martech
AUGUST 11, 2023
The results of the 2023 MarTech Replacement survey are in. In addition to the now predictable first place for marketing automation among solutions replaced — and cost now holding a close second place among reasons for replacements — we saw an interesting development in who advocates for replacements. Not a simple picture. Of course, we recognize that in real life there are likely to be many seats at the table for discussions of expensive software investments.
Search Engine Land
AUGUST 11, 2023
YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of September 2023. Why we care. YouTube Shorts are viewed by more than 2 billion logged-in users a month and are seen by people who may not be subscribed to your channel, so linking this content to your long-form videos could be vital in unlocking your brand’s growth and su
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
CMO Network
AUGUST 11, 2023
Hip hop turns 50 years old today. What started as a house party at 1520 Sedgewick Ave in the housing projects of the South Bronx has become a global phenomenon.
Search Engine Land
AUGUST 11, 2023
Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 11, 2023
YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines.
Content Marketing Institute
AUGUST 11, 2023
This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands.
Search Engine Land
AUGUST 11, 2023
X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million. In addition, the company has also lowered the minimum payout requirement to $10 instead of $50, enabling more content creators to get paid for posting on the Elon Musk-owned platform.
Practical eCommerce - Marketing
AUGUST 11, 2023
The men's hairstyling channel "Slikhaar TV" has over 2 million subscribers — but not 2 million viewers. The post YouTube Marketer Adjusts to AI appeared first on Practical Ecommerce.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
AUGUST 11, 2023
Account suspensions are essential to “maintain a healthy and sustainable digital advertising ecosystem with user protection at its core,” according to Google Ads. While we can all agree that the platform needs to be a safe experience for all, it can be a minefield for advertisers navigating the account suspension process. Let’s look at account suspensions, the three main types of account suspensions and how to deal with them.
Hubspot Marketing
AUGUST 11, 2023
According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI.
Marketing Sherpa
AUGUST 11, 2023
Wednesdays at 2 pm EDT we hold an AI Guild briefing. Chat with MECLABS AI if you would like to register to attend. In the session, marketers and entrepreneurs can ask questions in the webinar chat.
Marketing Insider Group
AUGUST 11, 2023
In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Exposure Ninja
AUGUST 11, 2023
Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. Marketing is made up of hundreds of different actions, all working towards the same goal. It can be a tough topic to understand, so let’s start at the beginning.
Sachs Marketing Group
AUGUST 11, 2023
The many benefits of Ecommerce SEO involves enhanced online store visibility in search engines, leading to more targeted traffic. It increases the likelihood of attracting buyers actively seeking products, boosting sales. This strategy also builds brand awareness, fosters customer loyalty, and optimizes marketing spend by reducing reliance on paid advertising.
Exposure Ninja
AUGUST 11, 2023
Marketing. What is it, exactly? You know you need it, but what does that really mean? Is it advertising? PR? Events? Social media? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.
CMO Network
AUGUST 11, 2023
Businesses want customers to increasingly use digital channels, but customers often crave personalized guidance. Can these two competing imperatives be reconciled?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Social Media Examiner
AUGUST 11, 2023
Want to understand more about generative art? Want to learn from the founder of Art Blocks and Chromie Squiggles? In this article, you’ll discover what generative art is and what it means for artists and collectors. Generative Art: The Art Blocks Story Want to understand more about generative art? Want to learn from the founder […] The post Generative Art: The Art Blocks Story appeared first on Social Media Examiner.
Martech
AUGUST 11, 2023
You don’t have to look far in the martech world to find breathless case studies about successful system deployments and extraordinary ROI. But what’s not so well shared are the failed or incomplete implementations, the teams struggling to get full leverage out of existing toolsets and the stack leaders wrestling with difficult vendor relationships. In my experience, those quiet struggles are more common than success stories.
SmartBrief - Marketing
AUGUST 11, 2023
Do you believe in brand love? We all know the cult brands — Apple, In-N-Out Burger, Fender — with fans that declare their love with everything from stickers and reviews to events and tattoos. However, brand love starts with a casual relationship or a one-night stand. The reality is that most people are polygamous when it comes to their favorite brands, switching between options, even if they have a favorite they most often use.
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