Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture. A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs.

Customer Journey

Hubspot Marketing

DECEMBER 6, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I have to make it clear that those efforts wont be successful or sustainable if they dont practice what they preach since brand values are now an important part of consu

Communications

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Below the surface of these concerns is the fear that AI might eventually replace human marketers altogether.

Transform

Customers.ai

DECEMBER 6, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Don’t have time to watch? Get the full recap below: Welcome to the future of ecommerce!

eCommerce

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Martech

DECEMBER 6, 2024

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. While structured data has long been the foundation of CRM, unstructured datalike conversationsholds the key to deeper insights into customer sentiment, behavior, and intent, said HubSpot CEO Yamini Rangan in a company release.

CRM

Martech

DECEMBER 6, 2024

Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where they are in the organization affects their responsibilities and the associated martech job description. Understanding this also helps with martech team formation. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team.

Place

Tiecas

DECEMBER 6, 2024

Manufacturing marketing strategy is often misunderstood as a simple checklist of tacticsSEO, social media, email marketingwithout a strategic roadmap to tie these efforts to business goals. This checklist approach fails to address the nuances of changing buyer behaviors, evolving industrial markets, and long sales cycles common in manufacturing.

Manufacturing

Martech

DECEMBER 6, 2024

Uniphore announced today that it is acquiring data technology firms ActionIQ and Infoworks. The move is a key part of the companys new Zero Data AI Cloud, aimed at accelerating business AI adoption. The platform is designed to overcome common hurdles in enterprise adoption, such as data access, accuracy and flexibility. The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations.

Transform

Hubspot Marketing

DECEMBER 6, 2024

Of all the real or AI-generated rounds so far, this ones the toughest yet I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, Im throwing examples that will make you question everything. Lets see how many you can get right. The answers are at the bottom. But, no cheating, please. 1.

Marketing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Beyond generative AI, opportunities await marketers with machine learning and other forms of AI. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.

Marketing

Content Marketing Institute

DECEMBER 6, 2024

In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?

Manufacturing

Zumvu

DECEMBER 6, 2024

The growth of Artificial Intelligence, AI, has revolutionized quite a number of industries out there, including content creation.

Customers.ai

DECEMBER 6, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Don’t have time to watch? Get the full recap below: Lets talk funnels. No, not the kind you pour beer into at a party.

eCommerce

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Six & Flow

DECEMBER 6, 2024

Building a startup from the ground up is no small feat. Between finding customers, refining your product, and scaling operations, you can't afford to bear with inefficiencies. Yet, without the right tools in place, you risk wasting precious time on manual tasks instead of focusing on what really mattersgrowth. This is where a Customer Relationship Management (CRM) system comes in, and not just any CRM.

CRM

Customers.ai

DECEMBER 6, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Don’t have time to watch? Get the full recap below: Ecommerce is a battlefield and if anyone knows that its Nick Shackelford, ecommerce legend and founder of Brez and Structured Agency.

eCommerce

Vertical Response

DECEMBER 6, 2024

A/B testing compares two versions of a webpage, email, or marketing asset to find out which one performs better. It helps you make data-driven decisions by showing different versions to separate audience segments. This guide explains the basics, importance, and steps to conduct A/B testing effectively. Key Takeaways A/B testing involves comparing two versions of a marketing asset to evaluate performance and enhance user engagement through data-driven decisions.

Transform

Customers.ai

DECEMBER 6, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Don’t have time to watch? Get the full recap below: Lets face it, ecommerce life comes at you fast.

Advertising

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Aspiration Marketing

DECEMBER 6, 2024

Business development can be daunting. Do you buy email addresses or pay for leads or meetings (=OMG)? Are your cold emails ending up in Spam? Are Microsoft or Google blocking you? You can't apply AI, let alone automate your outreach, because you don't have clean contact data. Do you still "follow up" with your prospects, or are you "checking in" with contacts ghosting you?

Marketers

Customers.ai

DECEMBER 6, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Don’t have time to watch? Get the full recap below: Lets talk email. You know, that old-school, unsexy marketing channel that somehow still generates a jaw-dropping $42 for every $1 spent.

Outbound Marketing