Martech
DECEMBER 6, 2024
The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Below the surface of these concerns is the fear that AI might eventually replace human marketers altogether.
Hubspot Marketing
DECEMBER 6, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I have to make it clear that those efforts wont be successful or sustainable if they dont practice what they preach since brand values are now an important part of consu
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Martech
DECEMBER 6, 2024
Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. While structured data has long been the foundation of CRM, unstructured datalike conversationsholds the key to deeper insights into customer sentiment, behavior, and intent, said HubSpot CEO Yamini Rangan in a company release.
Backlinko
DECEMBER 6, 2024
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture. A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
DECEMBER 6, 2024
Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Beyond generative AI, opportunities await marketers with machine learning and other forms of AI. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.
Hubspot Marketing
DECEMBER 6, 2024
Of all the real or AI-generated rounds so far, this ones the toughest yet I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, Im throwing examples that will make you question everything. Lets see how many you can get right. The answers are at the bottom. But, no cheating, please. 1.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
DECEMBER 6, 2024
👋🏾 Hey folks, December’s flying by, and I feel like we’re speedrunning the end of the year. I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). It got me thinking — what’s on your mind for the new year? Is 2025 your year of growth as a creator?
Martech
DECEMBER 6, 2024
Uniphore announced today that it is acquiring data technology firms ActionIQ and Infoworks. The move is a key part of the companys new Zero Data AI Cloud, aimed at accelerating business AI adoption. The platform is designed to overcome common hurdles in enterprise adoption, such as data access, accuracy and flexibility. The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations.
Tiecas
DECEMBER 6, 2024
Manufacturing marketing strategy is often misunderstood as a simple checklist of tacticsSEO, social media, email marketingwithout a strategic roadmap to tie these efforts to business goals. This checklist approach fails to address the nuances of changing buyer behaviors, evolving industrial markets, and long sales cycles common in manufacturing.
Content Marketing Institute
DECEMBER 6, 2024
In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Zumvu
DECEMBER 6, 2024
The growth of Artificial Intelligence, AI, has revolutionized quite a number of industries out there, including content creation.
Customers.ai
DECEMBER 6, 2024
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Don’t have time to watch? Get the full recap below: Lets talk funnels. No, not the kind you pour beer into at a party.
Six & Flow
DECEMBER 6, 2024
Building a startup from the ground up is no small feat. Between finding customers, refining your product, and scaling operations, you can't afford to bear with inefficiencies. Yet, without the right tools in place, you risk wasting precious time on manual tasks instead of focusing on what really mattersgrowth. This is where a Customer Relationship Management (CRM) system comes in, and not just any CRM.
Customers.ai
DECEMBER 6, 2024
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Don’t have time to watch? Get the full recap below: Ecommerce is a battlefield and if anyone knows that its Nick Shackelford, ecommerce legend and founder of Brez and Structured Agency.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Vertical Response
DECEMBER 6, 2024
A/B testing compares two versions of a webpage, email, or marketing asset to find out which one performs better. It helps you make data-driven decisions by showing different versions to separate audience segments. This guide explains the basics, importance, and steps to conduct A/B testing effectively. Key Takeaways A/B testing involves comparing two versions of a marketing asset to evaluate performance and enhance user engagement through data-driven decisions.
Customers.ai
DECEMBER 6, 2024
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Don’t have time to watch? Get the full recap below: Lets face it, ecommerce life comes at you fast.
Aspiration Marketing
DECEMBER 6, 2024
Business development can be daunting. Do you buy email addresses or pay for leads or meetings (=OMG)? Are your cold emails ending up in Spam? Are Microsoft or Google blocking you? You can't apply AI, let alone automate your outreach, because you don't have clean contact data. Do you still "follow up" with your prospects, or are you "checking in" with contacts ghosting you?
Customers.ai
DECEMBER 6, 2024
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Don’t have time to watch? Get the full recap below: Welcome to the future of ecommerce!
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Customers.ai
DECEMBER 6, 2024
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Don’t have time to watch? Get the full recap below: Lets talk email. You know, that old-school, unsexy marketing channel that somehow still generates a jaw-dropping $42 for every $1 spent.
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