Aspiration Marketing
DECEMBER 30, 2024
As we all know, times have drastically changed with the introduction of the digital era. The capability of content writing is indeed a huge factor in establishing and customizing user interactions. Now, consumers prefer important links and solutions of high expertise instead of the old generic outreach, and this is where content marketing enters as a great strategic tool.
Hubspot Marketing
DECEMBER 30, 2024
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake. But when it comes to work-related processes, it's one of my favorite things. Why? Because it helps me analyze what is and isn't working. I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too.
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Martech
DECEMBER 30, 2024
As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. And yet, for all the excitement, theres a significant gap between these bold visions and the day-to-day realities of most companies.
Hubspot Marketing
DECEMBER 30, 2024
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential yet managing them can be challenging without proper documentation. Without a clear, organized visual for others to follow, communicating said ideas becomes even more difficult.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Martech
DECEMBER 30, 2024
This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. There’s plenty of transformation underway but what does this mean practically? It means many businesses will be making new hires to support change.
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SmartBrief - Marketing
DECEMBER 30, 2024
While the NFL season isn’t over and it’s still a few weeks before it’s determined who will play in the 2025 Super Bowl on Feb. 9, adland already has its matchups. Fox Sports reported in November that it had sold out of its Big Game ad inventory. A 30-second spot is reportedly going for more than $7 million. And since marketers are all about promotion, many have already announced that they will advertise in the 2025 Super Bowl.
Sprout Social
DECEMBER 30, 2024
YouTube is the king of long-form video content, but YouTube Shorts is quickly entering the spotlight. With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Interested in creating more YouTube Shorts but not sure where to start? Dont worry. Weve got you covered.
Customers.ai
DECEMBER 30, 2024
Knowing who visits your website is a necessity that most people are missing out on. Why? Because we arent talking about surface-level data like traffic counts or bounce rates. Were talking about real insights. Were talking visitor data like age, location, interests, industries, behaviors, and more. The kind of information we used to get that takes your marketing from generic to laser-focused.
Marketing Insider Group
DECEMBER 30, 2024
It should come as no surprise that you need a strong online presence to grow your business. Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. SEO enhances your website’s visibility on search engines, making it easier for your audience to find you. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential cust
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Customers.ai
DECEMBER 30, 2024
Form abandonment. The silent killer of conversions. After all, youve done the hard work of crafting a killer offer, nailing your landing page design, and bringing visitors right to the finish line. But then crickets. They were this close to signing up and suddenly theyre gone, leaving you with nothing but a half-filled form and a sense of missed opportunity.
yorCMO
DECEMBER 30, 2024
Build a loyal brand community with a fractional CMO. Gain insights, boost customer engagement, and drive growth with expert guidance. The post Can Your Brand Thrive Without a Tribe? appeared first on yorCMO.
Zumvu
DECEMBER 30, 2024
Customer support in 2025 involves far more than just addressing questions. It is now integral to the delivery of good customer experiences.
SMA Marketing
DECEMBER 30, 2024
ChatGPT just rolled out some incredible updates that could shake up how we approach search and local SEO. With features like maps integration and voice search, customers now ask highly specific, conversational questions to find local businesses. If youre a business owner or marketer, you need to know about these changes and how to use.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Zumvu
DECEMBER 30, 2024
Customer support in 2025 involves far more than just addressing questions. It is now integral to the delivery of good customer experiences.
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