Hubspot Marketing
JULY 7, 2022
When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload – trying to parse what’s important is a challenge. Subscribing to the right email newsletter can deliver the information you need. Done well, an email newsletter with a purpose is like a trusted source helping you cut through the clutter.
Sprout Social
JULY 7, 2022
YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience.
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CopyBlogger
JULY 7, 2022
In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many. Continue Reading. The post The Greatest Sales Letter of All Time appeared first on Copyblogger.
Hootsuite
JULY 7, 2022
Not sure what a nanoinfluencer is? Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Feeling ready to become one? You’ve come to the right place! Let’s start with the basics: Influencer marketing! It’s a relatively new strategy that lets brands work on campaigns with online personalities. These partnerships benefit both sides.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Journal
JULY 7, 2022
There's no "easy button" for SEO. But these 5 tactics have proven themselves a worthy part of your strategy. The post 5 Proven Ways to Increase Your Google Rankings appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 7, 2022
Google Search Console Insights, the cute analytics that joins Search Console and Google Analytics with a goal of making it easy to understand your content's performance, now works with sites that only use Google Analytics 4 (GA4). This is welcomed news for sites, like my new site - Lucid Insider, that was set up without Universal Analytics.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 7, 2022
Frustrated by everybody doing content across your organization without helpful alignment? It’s time to create a better culture of content. Here are seven steps to help do that.
Buffer Marketing
JULY 7, 2022
It’s finally here. Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Want to try it out? Connect your Instagram account to Buffer, for free.
Internet Marketing Ninjas
JULY 7, 2022
Search Engine Optimization is one of the fastest-moving industries out there which is why it is so exciting. But what really has changed and what are some outdated myths that need to go? Jim Boykin, Founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, are joined by Barry Schwartz to talk about the evolution of SEO and some common SEO myths.
Martech
JULY 7, 2022
Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
JULY 7, 2022
Google's John Mueller was asked again about should you block your search results pages on your site from being indexed. The answer is generally yes, always has been, but John added that a "selected list of search-queries being essentially equivalent to low-effort category pages," he said "but overall I'd block them.".
Martech
JULY 7, 2022
When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance search engine optimization. Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients.
Search Engine Journal
JULY 7, 2022
In response to the Digital Services Act, Google rivals present 10 principles for fair choice in search engines and effective switching. The post DuckDuckGo, Ecosia, Qwant Pen Open Letter On Fair Choice appeared first on Search Engine Journal.
Litmus
JULY 7, 2022
Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. The fact is, your data impacts whether (and how well) you can personalize emails, the extent to which your subscribers engage with your messages, and whether they receive them in their inbox at all. But just as your subscriber data is always in a state of change—data hygiene is not a one and done proposition.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
JULY 7, 2022
There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always the risk of technical problems, people-related issues can wreak as much havoc, if not more. Let’s examine some of those. 1: Time passes slowly.
Search Engine Roundtable
JULY 7, 2022
Over the past few days there has been some chatter within the SEO community about more Google search ranking algorithmic fluctuations and volatility. This comes after over a week of relative calmness in the Google search results.
Martech
JULY 7, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Kuno Creative
JULY 7, 2022
Instagram isn’t just for influencers anymore. B2B organizations are jumping on Insta and gaining the attention they deserve. In one B2B sector, medical device companies, one particular niche, diabetes management devices, one can find robust Instagram accounts from several industry leaders. Medical device marketing is robust. Companies like Dexcom, Medtronic Diabetes and Novo Nordisk are sharing educational information, success stories and original user-generated content with the world, including
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
JULY 7, 2022
This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.”. In case you missed it, part 1 is here. Inspiration for this framework. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.
Quikly
JULY 7, 2022
It’s an age-old question that plagues the minds of marketers everywhere: How can you get people to talk about — and fall in love with — your brand? There’s a science to getting people to spread the word about your brand, especially to the point of viral marketing.
Search Engine Roundtable
JULY 7, 2022
Earlier this year, Google Merchant Center added auto-tagging for free listings is now available in your Merchant Center account. But this only worked in the Google Shopping tab, now it works across all Google experiences.
Hubspot Marketing
JULY 7, 2022
You want to know how to calculate website traffic. That's smart since your website's value is both the traffic AND the revenue it can bring in. Making sure your site works? Check your web traffic. Reacting to changes in your industry? Your website traffic data can help you see how you're doing. Measuring web traffic can help you build realistic goals and strategies that lead to increased revenue for your business.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
OnPassive Marketing
JULY 7, 2022
An email marketing strategy is one of the most important aspects of running a successful E-commerce business. Email marketing can be a powerful tool to reach new customers and keep existing customers engaged with your brand. If you are looking for ways to increase your E-commerce sales, email marketing is a great place to start. There are many different email marketing software, so it can be tough to know which one to choose.
Search Engine Roundtable
JULY 7, 2022
Google Ads has added the diagnostic insights on the Insights and Overview page of the ad console. Diagnostic insights help you identify common reasons why your campaign may not be serving or getting conversions.
Scoop.it!
JULY 7, 2022
Starting a blog is easy – but creating a successful blog is easier said than done. In this article, we’ll share how to turn your passion for blogging into a successful, monetizable website with a huge following! 1. Identify your blog’s purpose. With millions of active blogs on the internet, it’s important to create something that stands out from the rest.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Roundtable
JULY 7, 2022
Here is a recap of what happened in the search forums today.
AWeber
JULY 7, 2022
Want a quick way to increase your email marketing results? Add a GIF to your emails. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent. Plus, they're fun to send and receive! Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming.
Search Engine Roundtable
JULY 7, 2022
Microsoft announced a bunch of new features and other news for the Microsoft Advertising platform. These include automatic updates for Shopping Campaigns, auto-generated Remarketing Lists, more eligible UET tags migrating to the Microsoft Clarity insights experience, Customer match expanded to new markets and more.
Set Up
JULY 7, 2022
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Brandon Coleman III , the Chief Marketing Officer for Dave & Buster’s. In the interview, Coleman shares how several marketing campaigns taught him the power of empathy, how being open to learning is the key to growth, and how specificity gets results. “ Marketers should focus on the experience they’re delivering because]
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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