Aspiration Marketing
SEPTEMBER 7, 2023
With the rise of remote work and virtual events, webinars have become an increasingly popular way for businesses to connect with their audience and share valuable information. As such, companies worldwide are looking for ways to make engaging and thought-provoking webinars–but what's the best way to do that? Hosting a successful webinar requires more than hitting the "start broadcast" button.
Trade Press Services Newsletter
SEPTEMBER 7, 2023
Whether you’re a business aiming to attract investors, launch a new product, or enhance your brand visibility, or an individual seeking to promote your talents or accomplishments, a well-structured and informative press kit is an indispensable tool for any company or individual looking to effectively communicate their story, achievements and value to the media, investors and the public.
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Search Engine Land
SEPTEMBER 7, 2023
Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results.
Martech
SEPTEMBER 7, 2023
Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot this winter. Salesforce also announced Slack Lists and Slack Workflow Builder. The artificial intelligence piece. Slack AI will offer generative AI capabilities directly within the Slack workflow.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
SEPTEMBER 7, 2023
TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. Why we care. Although Google dominates search in the U.S. (77.5%) and globally (83.5%), Google has acknowledged TikTok search as a growing threat.
Martech
SEPTEMBER 7, 2023
Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered. The search engine explains the consequences of not adhering to its rules in the Google political content policy: “Non-compliance with our political content policies may result in information about your account and political ads being disclosed p
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
SEPTEMBER 7, 2023
Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? In this article, you’ll discover a strategy to create compelling short-form video for social media. Why Is Short-Form Video So Important? We live in a video-first world. If you're a creator […] The post Short-Form Video Strategy for Business With Reels and TikTok appeared first on Social Media Examiner.
Search Engine Land
SEPTEMBER 7, 2023
Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has made several significant changes to GA4 since its initial release four years ago. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.
Content Marketing Institute
SEPTEMBER 7, 2023
Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.
Search Engine Land
SEPTEMBER 7, 2023
Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg. Why we care. Tackling fake news and enhancing online safety could boost people’s trust in the internet, which could ultimately give them more confidence to shop online.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
CMO Network
SEPTEMBER 7, 2023
Greta Gerwig's "Barbie" is the year's highest-grossing film. Mattel's willingness to poke fun of itself gave rise to a movie classic and was smart financial decision too.
Search Engine Land
SEPTEMBER 7, 2023
In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in the entity paradigm?
Marketing Insider Group
SEPTEMBER 7, 2023
Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing. But when you’re talking about leading marketing teams, there are two absolutely critical traits that can’t slip off of the radar: inclusion and vulnerability.
Search Engine Land
SEPTEMBER 7, 2023
YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. If they turn this option on, YouTube will automatically decide which ad type to display as appropriate.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Rock Content
SEPTEMBER 7, 2023
Here in the digital age, though, search engine optimization is more than just helpful to have when it comes to a brand’s ongoing marketing campaign. It’s an absolute essential for any business looking to get noticed and succeed, and this is just as much the case for local businesses as it is for global brands. Up to 97 percent of modern consumers looking for information on local businesses take to the internet to look for it.
Search Engine Land
SEPTEMBER 7, 2023
Google now supports Site names across all languages after launching it initially for English, French, German, and Japanese languages only. Google wrote, “Today, we’re happy to announce that site names are now available in all languages where Google Search is available, on both mobile and desktop.” Site names. Site names are the title and name of the site Google shows in the search results listings.
Duct Tape Marketing
SEPTEMBER 7, 2023
How To Create The Life You Want In One Year written by Shawna Salinger read more at Duct Tape Marketing Marketing Podcast with Lisa McCarthy In this episode of the Duct Tape Marketing Podcast , I interview Lisa McCarthy, co-founder and CEO of the Fast Forward Group. Lisa has designed a groundbreaking system that’s already changed the lives of over 100,000 professionals across industries, from tech giants like Google and Amazon to financial institutions like JP Morgan Chase.
Search Engine Land
SEPTEMBER 7, 2023
YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. YouTube is yet to confirm the duration of these new ads and the length of the extended ad breaks. Why we care.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
InTouch Marketing
SEPTEMBER 7, 2023
A marketing agency can be a huge help to a hazardous waste business that is looking to grow. A marketing agency can help do the tasks that you do not.
Search Engine Land
SEPTEMBER 7, 2023
As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights. While no tool or technique can provide a 100% accurate picture of the future, the methods outlined here can show us a glimpse into the potential trajectories of PPC campaigns.
Kuno Creative
SEPTEMBER 7, 2023
Unlock your revenue potential with a RevOps consultant. Learn the top 4 signs your business needs expert guidance to mine the gold in your data.
Set Up
SEPTEMBER 7, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Karima McDaniel , the President and General Manager for 4U by Tia, to discuss the importance of advocating for yourself, being an adaptable and flexible leader, and more. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you would like to share?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Fractional CMO
SEPTEMBER 7, 2023
Introduction You've taken the bold step of optimizing your existing tech stack by integrating Marketo for greater cross-functional synergy. However, a nagging doubt persists- Will integrating Marketo disrupt your other tech functionalities in the stack?
SMA Marketing
SEPTEMBER 7, 2023
Lead generation is vital for any business taking its growth seriously. Today’s buyer’s journey is over 65% digital. Your website has the potential to do the heavy lifting for you. With a simple and compelling CTA, you can move potential customers through a clear customer journey that converts to sales. However, like anything else in life, if you build on a foundation that is not solid, it may fall apart.
Traackr
SEPTEMBER 7, 2023
Chat GPT 3 proved that AI is getting more prevalent and operable. Here’s the pros and cons it could have for your influencer program.
Welcome Software
SEPTEMBER 7, 2023
Das Problem Viele Designteams nutzen einen sehr typischen Prozess für die Gestaltung von E-Mail-Marketingkampagnen. Ganz gleich, ob sie Inhaltsblöcke von der Unternehmenswebsite verwenden oder eine Vorlage von Grund auf neu erstellen, die meisten Designprozesse enden, wenn die Kampagne verschickt wurde oder das Template erstellt ist. Abgesehen von einigen grundlegenden Änderungen an einem CTA oder der Länge des Textes werden in der Regel nur wenige Tests oder Experimente durchgeführt, und es gib
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Traackr
SEPTEMBER 7, 2023
How much do rising and top influencers make? Our report shares exclusive survey data from US creators.
Search Engine Land
SEPTEMBER 7, 2023
Did you know? In 2022, Black Friday online sales totaled over $9.12 billion , and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates.
Scoop.it!
SEPTEMBER 7, 2023
In today’s world of information overload, keeping up with your industry’s latest news and trends can be daunting. With so many sources of information available, it can be difficult to know which ones to trust and which are worth your time. That’s where content curation comes in. Content curation is the process of selecting and organizing information from various sources to present to your audience in a meaningful way.
Martech
SEPTEMBER 7, 2023
Did you know? In 2022, Black Friday online sales totaled over $9.12 billion , and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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