Fri.Jun 30, 2023

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The Complete Checklist for Creating Compelling Calls-to-Action

Hubspot Marketing

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. But while big projects can have big payoffs, you don't have all the time in the world to execute them. You've got lots of other things on your plate -- the only free time you have left in your day is the 43 minutes on Wednesday between scarfing down your bagged lunch and your weekly 1:00 p.m. cl

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NFTs and Story: The VeeFriends Collection

Social Media Examiner

Want to develop an NFT project that has long-term potential? Wondering how to include a themed narrative that allows your project to grow? In this article, you’ll explore the importance of story and insights from the VeeFriends project. The Business of Ownership is Shifting There’s a shift happening. The idea of digital ownership is taking […] The post NFTs and Story: The VeeFriends Collection appeared first on Social Media Examiner.

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Don’t Let Economic Predictions Stop Your Marketing in the Months Ahead

Content Marketing Institute

Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things.

Marketing 119
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Most of you have Google Analytics 4 set up but are still learning how to use it

Martech

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Are you ready for Google Analytics 4? Have your say in our poll Despite plenty of frustration , almost a quarter of respondents said they had fully implemented and were already using GA4.

Analytics 113
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Enabling Excellence: Migrating HCI to HubSpot

Kuno Creative

Migrating from one system to another can be a daunting task for any company, but it can also provide opportunities for growth and increased efficiency. Recently, our team had the opportunity to work with HCI, an environmental management company looking to move from Quickbase to HubSpot. In the process, we implemented and rearchitected their complex data structure and processes, as well as trained their team on HubSpot tools.

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Why centralizing strategic insights is imperative for CMOs

Martech

CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. However, many CMOs deal with multiple insight-generation micro-teams across the function that do not collaborate well. This can leave them struggling with managing disparate teams that do similar work.

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14 Benefits of Outsourcing Digital Marketing to An Agency

Sachs Marketing Group

There are many benefits to outsourcing digital marketing to an agency including access to specialized expertise, advanced tools, cost-effectiveness, quick execution of campaigns, and freeing up time to focus on core business activities. Business owners often find themselves struggling to keep up with ever-evolving marketing trends. The in-house teams might lack the specific expertise needed, and the cost of hiring specialists can be prohibitively high.

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How Pierre Fabre USA Built an Influencer Program from the Ground Up

Traackr

Learn how Pierre Fabre USA built a successful influencer program with incredible results like 9.6% average engagement rates, and more!

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How to overcome imposter syndrome in SEO and digital marketing

Search Engine Land

I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments. Even writing this article, I don’t feel my voice is particularly useful or cogent. Of course, I don’t just let these feelings win.

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Jeep Maintains Spot As Most Patriotic Brand In New Brand Keys Survey

CMO Network

Jeep has always exemplified patriotism because of its military origins, but it's taken some doing to keep it No. 1 in Brand Keys' survey for 22 years.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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This Month in Email: A Recap of Email Marketing News in June 2023

Litmus

Welcome back! We’re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). So grab a cup of coffee, sit back, and sip on the biggest headlines shaping the email industry.

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5 tips for effective PPC bidding on a budget

Search Engine Land

PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful. When your budget is tight, it’s crucial that you set yourself up for success when creating a PPC account. Just a couple of bad months of PPC spending can be the difference between growing or shutting your doors forever.

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Is Customer Experience In Decline?

CMO Network

It’s popular for companies to declare they are customer-centric, focused on customer experience, obsessed with the customer, and so on But, there’s a major disconnect.

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GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin

Search Engine Land

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting tomorrow (July 1), we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Despite plenty of frustration : Almost a quarter of respondents said they have fully implemented and already are using GA4.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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OpenAI Experiences ChatGPT Outage: Login Unavailable For All Users via @sejournal, @kristileilani

Search Engine Journal

Having trouble logging into ChatGPT? Find out the status of a brief outage that affected logged out users, including Plus subscribers. The post OpenAI Experiences ChatGPT Outage: Login Unavailable For All Users appeared first on Search Engine Journal.

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YouTube stops playing videos for people with ad blockers in new trial

Search Engine Land

YouTube is disabling videos for people using ad blockers as part of a new trial. The social media platform is asking users to either turn ad blockers off or pay £11.99 a month for YouTube Premium if they want access to its extensive video library. Why we care. If this trial is expanded to the general population, all YouTube users, who want to continue watching videos for free, will be forced into allowing ads to play.

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Try This ChatGPT Plugin To Learn About Your New GA4 Property via @sejournal, @kristileilani

Search Engine Journal

Looking for different ways to access Google Analytics after UA deprecation? Leverage ChatGPT with this plugin to navigate your GA4 data with an AI assistant. The post Try This ChatGPT Plugin To Learn About Your New GA4 Property appeared first on Search Engine Journal.

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7 Essential RevOps Strategies for Growing Your Business

Six & Flow

Discover 7 RevOps strategies to streamline your sales, align teams, and maximise revenue.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Google Ads Introduces New, Streamlined Design via @sejournal, @kristileilani

Search Engine Journal

Take a look inside the redesigned Google Ads platform with streamlined navigation, comprehensive campaign tools, enhanced insights, and additional tools for optimized ad management. The post Google Ads Introduces New, Streamlined Design appeared first on Search Engine Journal.

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June’ 23 Influencer Program Insights: L’Oréal Paris, Dyson and Garnier

Traackr

See how top brands like L’Oréal Paris, Dyson and Garnier are running their influencer programs.

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Google Removes Canada News Links In Response To Online News Act, Bill C-18 via @sejournal, @kristileilani

Search Engine Journal

Discover why Google and Meta removed news links from search and social for Canadian users in response to Bill C-18's "link tax." The post Google Removes Canada News Links In Response To Online News Act, Bill C-18 appeared first on Search Engine Journal.

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Unlocking Revenue Growth with HubSpot RevOps

Six & Flow

As businesses grow and evolve, it becomes increasingly important to have a comprehensive revenue strategy in place. This is where RevOps comes in – the engine that drives revenue growth. In this article, we'll explore what RevOps is , its benefits for your business, and how HubSpot's RevOps platform can help align your sales, marketing, and customer success teams to drive revenue growth.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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From UA to GA4: Managing your reporting expectations

Search Engine Land

I’ll be blunt. Google Analytics 4 has caused agencies and businesses plenty of headaches in the past year. The only guarantee over the next few weeks is that it will get worse before it gets better. The sunsetting of Universal Analytics is tomorrow, July 1 (and may have already passed by the time you are reading this). Many businesses are in for a shock when they start looking at their GA4 reports as their source of truth if they haven’t already.