Martech
MAY 5, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? In times of economic uncertainty, tariffs and political turmoil, consumers often become more cautious about their spending.
Buffer Marketing
MAY 5, 2025
You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand. But with so many options, it’s important to keep up with the latest Facebook ad specs.
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Martech
MAY 5, 2025
Companies that find a way to use AI to improve both the customer experience and operational efficiency will hold a serious competitive advantage over the next decade. But too many are getting the balance wrong and paying the price in customer loyalty. When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list.
Hubspot Marketing
MAY 5, 2025
Email is the only marketing channel that offers an equal playing field for all marketers , says Jay Schwedelson. With email marketing, your brands message has just as much chance of being viewed as Apples, or Googles, or [fill in your favorite big brand here]. Todays master is here to help you not waste that chance. Hes recognized as one of the foremost experts in email marketing.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
MAY 5, 2025
Long gone are the days of experimenting with influencer marketing. Its now a proven lever for strategic growth. But outperforming in this space isnt about jumping on trends or chasing fame its about brand alignment, scale and strategy. Smart brands are building influencer ecosystems that go beyond the superficial to deliver real business outcomes. As platforms evolve and audiences fragment, the power of tapping into the right voice, at the right time, with the right message has never been more
Hubspot Marketing
MAY 5, 2025
It doesnt matter if youre an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. Theres a lot that goes into becoming more business-savvy, whether its learning the softer skills (like people management, communication, and public speaking) or mastering the hard skills (like accounting, operations, and finance).
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Businesses Grow
MAY 5, 2025
This headline isn’t clickbait. And I’m not selling you any LinkedIn consulting services! But I just had something really weird happen to me and it points to a few important LinkedIn growth secrets nobody talks about. The crazy thing that prompted this article was, last week I had a LinkedIn post receive 100,000 impressions (104,833 and counting).
Martech
MAY 5, 2025
A new report from Cint reveals that 74% of market researchers are already using AI in their workflows especially for data analysis (81%) and project setup (78%). For agency and brand marketers that rely on audience insights, testing, and fast-turnaround campaign planning, this shift signals how research partners and internal teams are evolving their methods.
yorCMO
MAY 5, 2025
Improve leadership and marketing efficiency with a Fractional CMO. Learn how leadership development drives business growth and success! The post Stronger Leaders, Stronger Teams: Why Development Matters appeared first on yorCMO.
Exposure Ninja
MAY 5, 2025
Google Ads in 2025 is a fast-moving, competitive battleground. Ad costs are rising, AI is reshaping campaign management, and data privacy changes are forcing businesses to rethink how they target and convert customers. If your Google Ads strategy isn’t evolving, you risk falling behind your competitors. We’ll show you how to create a Google Ads strategy that actually works in 2025 , using tested tips from Luke Nicholson , Exposure Ninja’s COO and Google Ads expert.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
MAY 5, 2025
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audiences needs. As I look at AI and how its influencing marketing and social media, it hits me just how far weve come.
Marketing Insider Group
MAY 5, 2025
If your website loads like it’s stuck in dial-up days or your rankings are chilling somewhere on page 6 of Google, it’s time for a technical SEO audit. Not a vibes-based refresh. Not a content brainstorm. A real-deal inspection of how your website actually functions. Because no matter how solid your blog strategy or how clever your CTA buttons, none of it matters if search engines cant crawl your siteor worse, users bounce before your hero image even loads.
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