Aspiration Marketing
SEPTEMBER 30, 2024
Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. TikTok, in particular, presents big opportunities for brands with its impressive number of users, engaging video formats, and a suite of marketing tools.
Martech
SEPTEMBER 30, 2024
Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. We now know the answer, with Newsom vetoing the bill after saying earlier this month that it could “have a chilling effect on the industry.” That industry accounts for almost 20% of the state’s gross regional product.
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Hubspot Marketing
SEPTEMBER 30, 2024
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention.
Buffer Marketing
SEPTEMBER 30, 2024
The secret to engaging social media posts has been in front of you this whole time. And it's not about having a ton of followers or decoding a complex algorithm. Instead, it all boils down to your opening words. Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Martech
SEPTEMBER 30, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
SEPTEMBER 30, 2024
On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Even though Nobel Prize-winning economist Paul Milgrom provided supporting testimony, it’s still easy to see gaps in Google’s arguments. Here are the ones that stand out to me: 1. “Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U
Welcome Software
SEPTEMBER 30, 2024
When only 26% of executives noted that they don't have a unified definition of personalization across their organization, we took notice. In fact, we took it. personally. Fun fact : the GOAT never actually said the phrase ".and I took that personally." Just another example of a Mandela effect happening as we speak. Another fun fact : 62% of executives have increased their personalization budget compared to the previous year, which means personalization is clearly on everybody's mind.
Martech
SEPTEMBER 30, 2024
Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?
Businesses Grow
SEPTEMBER 30, 2024
On vacation in Italy, I visited a lovely wine shop in Florence. So of course, I wanted to talk to the owner about marketing (can’t help myself). The proprietor had a lovely place filled with antiques and art — such an interesting, visual environment! And yet, she wasn’t on Instagram. In fact, she didn’t use social media at all, a personal decision that certainly goes against the grain. “Everyone tells me I should be posting,” she said. “But I don’t
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Bannerflow
SEPTEMBER 30, 2024
As the end of the fiscal year approaches, marketing teams can find themselves under pressure to close deals, boost revenue, and maximize ROI before the clock resets. Not to mention finding new ways to make attention-grabbing ads that stand out in an already saturated space. This is particularly challenging for highly regulated sectors, where ads must not only be impactful but also meet strict compliance regulations.
Welcome Software
SEPTEMBER 30, 2024
Editor's Note: This email from our CEO, Alex Atzberger, was shared with our customers, and we wanted to share with all of you. We are also excited to share this short video between Alex and Vijay Ganesan, the CEO of NetSpring. Media: media We have big news to share: our acquisition of warehouse-native analytics company NetSpring. I'm especially excited because NetSpring is a category leader, and by joining forces, we are bringing world class warehouse native analytics to the world's largest expe
Search Engine Land
SEPTEMBER 30, 2024
My first day working at my company was Cyber Monday. Everyone gave me a warm welcome, told me they were busy and let me watch. As I rolled my office chair from desk to desk and listened to calls, I learned about what Cyber Monday meant to ecommerce. I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire.
Practical eCommerce - Marketing
SEPTEMBER 30, 2024
Our all-new rundown of new social networks includes decentralized platforms, live-streaming apps, location-based services, and more. The post 12 New Social Networks for 2024 appeared first on Practical Ecommerce.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Martech
SEPTEMBER 30, 2024
Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow your business. Your entire SEO strategy might become misdirected. Why most SEO audits are inherently flawed There are three big core flaws with SEO audits: 1.
DirectMail2.0
SEPTEMBER 30, 2024
Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! Transcript below. Welcome to our session my name is Morgan DiGiorgio. I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 and who’s mailing what where our sole purpose is to make Direct Mail the most effective form of marketing by 0:13 integrating it with Cutting Edge Technologies and I’m joined h
Welcome Software
SEPTEMBER 30, 2024
Editor's Note: This email from our CEO, Alex Atzberger, was shared with our customers, and we wanted to share with all of you. We are also excited to share this short video between Alex and Vijay Ganesan, the CEO of NetSpring. Media: media We have big news to share: our acquisition of warehouse-native analytics company NetSpring. I'm especially excited because NetSpring is a category leader, and by joining forces, we are bringing world class warehouse native analytics to the world's largest expe
SMA Marketing
SEPTEMBER 30, 2024
The SEO landscape constantly evolves, but the August 2024 Core Update has left many site owners, SEO professionals, and digital marketers dealing with an ongoing rollercoaster of ranking changes. What seemed like small wins in search rankings for some quickly turned into confusion when rankings reversed in September. Let’s dive into what’s happening with this.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Bannerflow
SEPTEMBER 30, 2024
Ensuring compliance is becoming increasingly complex for brands, particularly in highly regulated industries such as finance and healthcare. Advertising regulations are ever-evolving - so how can you keep up?
Martech
SEPTEMBER 30, 2024
Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have turned to digital attribution using pixel-based tracking. However, this method overlooks the full customer journey by focusing only on the last interaction before conversion.
Bannerflow
SEPTEMBER 30, 2024
Since the 2008 financial crisis, banks across the US have been fined around $243 billion. Across highly regulated industries, the cost of compliance is often seen purely through a financial lens — and for good reason, of course, given these high figures.
Marketing Insider Group
SEPTEMBER 30, 2024
Search engine optimization (SEO) and content marketing are powerful tools that drive online success. SEO focuses on optimizing your website so search engines can discover and rank your content. According to First Page Sage, the first organic result for a search term on Google receives a click-through rate of nearly 40% , pushing immediate traffic to your site.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
SEPTEMBER 30, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Technology offers new ways to communicate, but real human interaction remains the cornerstone of building trust and fostering genuine relationships. This is where event organizers play a crucial role — not just in coordinating logistics or securing speakers, but in creating environments that encourage meaningful connections among attendees.
Search Engine Land
SEPTEMBER 30, 2024
Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. Instead of focusing on keywords that generate revenue, they often prioritize traffic volume alone. This guide tackles a new approach to keyword research that boosts your online presence and directly contributes to your bottom line.
Campaign Monitor
SEPTEMBER 30, 2024
Marketers typically gravitate towards paid search as their de facto channel for acquisition because search inventory converts well and it’s supported by a robust platform of tools. Why does search convert so well? Because marketers are feeding it transactional queries, declaring intent to buy something. Even with the never-ending broad match transitions, it remains the most relevant ad inventory available to marketers.
Search Engine Land
SEPTEMBER 30, 2024
Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow your business. Your entire SEO strategy might become misdirected. Why most SEO audits are inherently flawed There are three big core flaws with SEO audits: 1.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Search Engine Land
SEPTEMBER 30, 2024
Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social. There is also a “reset filters” button to quickly clear any of those filters. More details. The Search Console performance reports, including the Search performance report, the Discover performance report and the News performance report will keep the filters you set across each, as y
Search Engine Land
SEPTEMBER 30, 2024
Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies, it’s still easy to see that Google’s testimony could have gaps. Here are my favorite ones: 1. “Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with compe
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