Martech
MAY 2, 2025
Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from DemandbaseandForgeXfound two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts.
Chief Martec
MAY 2, 2025
This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as ChatGPT, Claude, and Gemini have become ubiquitous.
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Martech
MAY 2, 2025
The marketing qualified lead (MQL) is one of the most widely used metrics in marketing but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a customer’s readiness to buy. But this metric is worse than fiction; it’s disinformation. Scoring customer interactions to determine engagement fitness is a classic practice.
CopyBlogger
MAY 2, 2025
Theres plenty of talk about the potential of AI, but how do you use it as a freelancer? There are. Continue Reading The post AI For Freelancers: Actionable Strategies (with Examples) appeared first on Copyblogger.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Martech
MAY 2, 2025
The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees itself as a fully managed platform that enables enterprises to move governed, automated and real-time data across their entire stack, from source systems to data platforms and now back into the business applications that drive decisions.
Welcome Software
MAY 2, 2025
Take a quick scroll through your inbox, Slack or teams, workflows, project management boards, analytics dashboards, paid ad reports, campaign briefs, and… wait—what were you doing again? Welcome to modern marketing, friends. A world where doing more (and being pretty stressed about it) often feels like the only option. More tools. More channels.
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Welcome Software
MAY 2, 2025
Whether you’re a hands-on content marketer juggling deadlines or a marketing leader trying to scale content production without sacrificing on that all-important quality, you’ve probably already welcomed an AI tool (or five) into your workflow. But there is a catch: Sure, AI is fast, but it's not quite human , is it? And when your content sounds like it was written by a robot in a beige suit, your audience notices—and bounces.
Exposure Ninja
MAY 2, 2025
The UK has long been a leading global financial hub, with London at its core. While global institutions like Deloitte, Barclays, and J.P. Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.
Zumvu
MAY 2, 2025
For many business managers and IT teams digital signage is no longer a luxury, it’s a necessity. For small and medium-sized businesses (SMBs), it’s a powerful tool to connect with customers, inform employees, and unify operations across locations.
Exposure Ninja
MAY 2, 2025
AI search is changing how people find and choose brands, products, and services. You’re already falling behind if you’re not showing up in AI-generated answers. Let’s fix that. We’ll walk you through our step-by-step Generative Engine Optimisation (GEO) strategy to help your business rank in AI answers , grow organic visibility, and become a go-to name in your niche even as traditional SEO shifts.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Bannerflow
MAY 2, 2025
Your display advertising campaigns are important. And you know that a good campaign is one that adjusts to how your audience reacts to it - and does it fast. The good news is that you know you need to keep track of your campaigns performance. But how do you translate that data into insights?
Martech
MAY 2, 2025
If were all honest about living and working in 2025, then wed admit weve been suckered by a slick pitch a course, coaching program or SaaS tool that promised the moon but delivered moon pies tons of calories, zero substance. By the time they come back for more money, youre already out the door, drafting the see ya email. Ive got the double-shame of falling for multiple coaching scams.
Martech
MAY 2, 2025
Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how the public sees the company. Failing to have any of that in synch with brand values can blow up in your face. Consider the cases of Target and Southwest Airlines. In the past year, both companies made business decisions that I almost guarantee weren’t run past marketing.
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