Fri.May 02, 2025

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How integrated marketing empowers digital minimalism

Welcome Software

Take a quick scroll through your inbox, Slack or teams, workflows, project management boards, analytics dashboards, paid ad reports, campaign briefs, and… wait—what were you doing again? Welcome to modern marketing, friends. A world where doing more (and being pretty stressed about it) often feels like the only option. More tools. More channels.

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The Power of Data Visualization: Insights, Tools, & Best Practices

Spiralytics

Data is everywhere, but making sense of it is another challenge altogether. This is where data visualization comes intransforming raw numbers into engaging visuals that tell a compelling story. As businesses rely more on data-driven decision-making in 2025, the demand for clear, intuitive, and interactive visualizations continues to grow. Visual data, from business intelligence and dashboards to interactive infographics, improves comprehension, engagement, and strategic decision-making.

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From robot to real: How to humanize AI content

Welcome Software

Whether you’re a hands-on content marketer juggling deadlines or a marketing leader trying to scale content production without sacrificing on that all-important quality, you’ve probably already welcomed an AI tool (or five) into your workflow. But there is a catch: Sure, AI is fast, but it's not quite human , is it? And when your content sounds like it was written by a robot in a beige suit, your audience notices—and bounces.

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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

The UK has long been a leading global financial hub, with London at its core. While global institutions like Deloitte, Barclays, and J.P. Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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5 suggestions for moving beyond MQL

Martech

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a customer’s readiness to buy. But this metric is worse than fiction; it’s disinformation. Scoring customer interactions to determine engagement fitness is a classic practice.

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Content generation outpaces other applications of AI for marketers

Martech

Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from DemandbaseandForgeXfound two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts.

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AI For Freelancers: Actionable Strategies (with Examples)

CopyBlogger

Theres plenty of talk about the potential of AI, but how do you use it as a freelancer? There are. Continue Reading The post AI For Freelancers: Actionable Strategies (with Examples) appeared first on Copyblogger.

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How marketing’s broken promises are sinking your renewal rates

Martech

If were all honest about living and working in 2025, then wed admit weve been suckered by a slick pitch a course, coaching program or SaaS tool that promised the moon but delivered moon pies tons of calories, zero substance. By the time they come back for more money, youre already out the door, drafting the see ya email. Ive got the double-shame of falling for multiple coaching scams.

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ScreenCloud Review: Key Features, Pricing and Alternatives

Zumvu

For many business managers and IT teams digital signage is no longer a luxury, it’s a necessity. For small and medium-sized businesses (SMBs), it’s a powerful tool to connect with customers, inform employees, and unify operations across locations.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Beyond AI assistants: how AI is being more deeply embedded in marketing and martech stacks

Chief Martec

This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as ChatGPT, Claude, and Gemini have become ubiquitous.

B2C
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More consolidation among data tools, as Fivetran acquires Census

Martech

The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees itself as a fully managed platform that enables enterprises to move governed, automated and real-time data across their entire stack, from source systems to data platforms and now back into the business applications that drive decisions.

CRM
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Turning Display Advertising Insights Into Smarter Campaigns

Bannerflow

Your display advertising campaigns are important. And you know that a good campaign is one that adjusts to how your audience reacts to it - and does it fast. The good news is that you know you need to keep track of your campaigns performance. But how do you translate that data into insights?

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Marketers could have saved Target and Southwest from themselves

Martech

Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how the public sees the company. Failing to have any of that in synch with brand values can blow up in your face. Consider the cases of Target and Southwest Airlines. In the past year, both companies made business decisions that I almost guarantee weren’t run past marketing.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.