Search Engine Land

MARCH 20, 2024

Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users of Google’s Display & Video 360 and The Trade Desk can directly access streaming inventory on both Hulu and Disney Plus through DRAX. Why we care. A wider range of marketers, national, regional and local, will now have easier access to ad inventory across Hulu and Disney Plus.

Advertising 98

Advertising Advertisers Analytics Management 98

Aspiration Marketing

MARCH 20, 2024

Content creation, SEO optimization, and organic traffic generation come down to understanding and addressing a visitor's search intent. To attract potential customers to our content and your website, we first need to understand what they're searching for online. By deciphering and addressing the specific needs behind user queries, businesses can not only climb the ranks in search engine results but also ensure heightened user satisfaction.

SEO 201

SEO User-Generated Customer 201

Search Engine Land

MARCH 20, 2024

Google’s March 2024 spam update rollout is now complete. The spam update started March 5, about 15 days ago. The March 2024 core update is still rolling out and will likely continue to roll out for the next couple of weeks. The spam update took 14 days and 21 hours to roll out, starting on March 5, and ending on March 20. Google wrote this morning, “The rollout was complete as of March 20, 2024.” March 2024 spam update.

SEO 144

SEO 144

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal t

Transform 104

Transform Branding Management Education 104

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

MARCH 20, 2024

Google Marketing Live registration is now open. The conference is Google’s annual event for showcasing its latest ad products, formats, developments, and updates. When is Google Marketing Live. Tuesday, May 21, starting at 12 p.m. ET / 9 a.m. PT, live from Mountain View, Calif. How to register. You can register for Google Marketing Live 2024 here.

Marketing 108

Marketing Marketers Search Marketers Product 108

Digital Marketer

MARCH 20, 2024

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers

Digital Marketing 103

Digital Marketing Social Media Marketing User-Generated Price 103

Social Media Examiner

MARCH 20, 2024

Do clients really understand all the work you do? Looking for a unique way to update clients on your progress before you bill them? In this article, you'll discover how to use video to stay in touch with clients and show the behind-the-scenes work that goes into your deliverables. Leveraging the Power of Video Content […] The post How to Use Video Updates to Improve the Client Journey appeared first on Social Media Examiner.

Marketing 101

Marketing Marketers 101

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their requests with other channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. 1.

Marketing 104

Marketing Marketers eCommerce SEO 104

Martech

MARCH 20, 2024

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? We’ve all been there. But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Deliverability has become a hot topic now that inbox providers like Gmail and Yahoo are beginning to enforce stricter policies for deliverability.

Digital Marketing 100

Digital Marketing Email Marketing Marketing Marketers 100

Content Marketing Institute

MARCH 20, 2024

The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.

91

91

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

MARCH 20, 2024

NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl.

Traditional Marketing 90

Traditional Marketing Marketing Marketers Copywriting 90

Buffer Marketing

MARCH 20, 2024

Question: I'd like for you to tell me what the value of using a social media tool like Buffer is compared to Meta Business Suite specifically. Great question! The big five, also known as Meta’s Instagram and Facebook, then LinkedIn, TikTok, and X/Twitter, have all integrated some form of scheduling since they came to be.  Meta launched Meta Business Suite (then known as Facebook Business Suite) in 2020, while LinkedIn launched in 2022, and TikTok and Twitter (for Premium users)

Management 87

Management Analytics Place Product 87

Hubspot Marketing

MARCH 20, 2024

Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. This is where power query can help by wrangling data from various origins into an integrated view. As a marketing consultant, I work with multiple teams across a client’s business.

Transform 83

Transform Place Management Product 83

Martech

MARCH 20, 2024

NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl.

Traditional Marketing 81

Traditional Marketing Marketing Marketers Copywriting 81

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

yorCMO

MARCH 20, 2024

Let’s explore this trend, define fractional leadership, and see what a fractional CMO could do for your organization.

CMO 78

CMO 78

Martech

MARCH 20, 2024

“It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and growth that spans products, that spans industries — and that’s customer experience.” That’s the most important lesson Len Devanna, VP strategy at Cortico-X, has taken from more than two decades of experience digital strategy, CX and transformative leadership, and it’s the message h

Transform 62

Transform Finance Price Customer 62

Lynton Web

MARCH 20, 2024

Are you struggling to connect with your ideal customers? Do your marketing efforts need improvement? If so, it's time to examine your target audience closely. By understanding who your ideal customers are, what they need, and where they spend their time, you can create more effective marketing campaigns, build stronger relationships, and drive more conversions and revenue for your business.

Fashion 59

Fashion Health Millennials Education 59

Rock Content

MARCH 20, 2024

Developing a storytelling strategy is essential in today’s digital age. Stories are exciting, entertaining, and provocative. And not surprisingly, people of all ages and walks of life love them. As well said by Seth Godin , author and marketing expert: “Marketing is no longer about the stuff that you make, but about the stories you tell.” However, some stories are unquestionably better than others.

Entertainment 52

Entertainment Copywriting Energy Promotion 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

MARCH 20, 2024

Ever landed on a website, ready to explore, only to be met with a loud “BUY NOW!” before you’ve even found your bearings? It’s jarring, right? Now, think about a different welcome that greets you with open arms, asking, “What are you working on?” and guides you with quizzes and insightful articles. Suddenly, you’re not just a visitor — you’re part of a community, ready to engage and even purchase.

Customer Journey 105

Customer Journey Customer Education Product 105