Martech
MAY 16, 2025
The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. It’s not a reliance,” said Noam Dorros, director analyst on search marketing and AI for Gartner.
Duct Tape Marketing
MAY 16, 2025
The Ultimate Buyers Guide for Transitioning to Fractional CMO Services written by John Jantsch read more at Duct Tape Marketing Table of Contents Introduction Understanding the Fractional CMO Model Top Fractional CMO Training Providers Program Comparison Table Framework Comparisons The 4 CMO Models Decision-Making Tips Implementation Essentials Making the Final Decision Conclusion Additional Resources Introduction: The Growing Fractional CMO Landscape The fractional CMO model offers high-level m
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Martech
MAY 16, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and that includes revenue teams. But research from Clari identified a significant problem: reps dont trust it, according to newresearch from Clari.
Exposure Ninja
MAY 16, 2025
You’re checking Google Analytics 4 (GA4) and notice something’s off. Your website traffic has dipped, and you’re not sure what changed. A drop in website traffic can happen suddenly or creep in over time. Either way, the impact is the same: less traffic means fewer leads and fewer sales. We sat down with Andrew Tuxford , Head of SEO at Exposure Ninja , to break down the causes behind a gradual or sudden drop in website traffic and what you can do to fix it.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Martech
MAY 16, 2025
The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforces CIO AI Trends research, 90% of CIOs report that managing AI costs limits their ability to drive value. In response, this week, Salesforce introduced three new pricing models for its Agentforce platform. The existing conversational pricing model is $2 per conversation.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
The CMO Survey
MAY 16, 2025
The post What if the Real Marketing Hack Is … Planning? appeared first on The CMO Survey.
Zumvu
MAY 16, 2025
Established more than twenty years ago, Craigslist is among the biggest classified ad websites available in USA. Currently, Craigslist still rules the online classified ad market, but there are still some Craigslist alternatives who can provide a wider range of classified ads.
Martech
MAY 16, 2025
You burned through $5K on paid social, and all you got was a trickle of clicks and a mountain of regret. Sound familiar? Youre not alone. Many marketers are still throwing money at paid social hoping something sticks. But with rising ad costs, crowded platforms and constant algorithm shifts, success today requires a more innovative, more disciplined approach.
Exposure Ninja
MAY 16, 2025
With zero-click searches rising and AI-generated answers dominating search results , shouldn’t content marketing be dead by now? Quite the opposite. When everyone’s fighting for shrinking digital real estate, quality content is becoming the ultimate differentiator. While AI might serve up quick facts, thoughtful, strategic content builds the trust, credibility, and emotional connection that turns casual browsers into loyal customers.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
MAY 16, 2025
In April, Warner Music Group sued the viral bakery chain Crumbl for $23.85 million, claiming it used 159 copyrighted songs in TikTok and Instagram posts without securing proper licenses. The tracks included artists like Beyonc, Taylor Swift, BTS, Coldplay and Dua Lipa. That wasn’t a rogue error. Crumbl had already received a cease-and-desist letter from Warner in August 2023.
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