How to make your content stand out in the ocean of AI slop
Martech
MAY 16, 2025
The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. It’s not a reliance,” said Noam Dorros, director analyst on search marketing and AI for Gartner.
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