Aspiration Marketing
JULY 25, 2023
Are you a marketer or customer service manager looking to enhance your customer service skills? In today's competitive business landscape, delivering exceptional customer experiences has become crucial to successful customer management and retention strategies. Fortunately, HubSpot Academy makes obtaining and improving these skills easier than ever.
Sprout Social
JULY 25, 2023
Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.
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Search Engine Land
JULY 25, 2023
Instagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in America last year, the social platform has announced plans to roll it out in 10 more countries, including: Australia Brazil Canada France Germany Italy Japan Mexico Spain United Kingdom Instagram will then continue to expand access to this feature globally over the next few months, enabling content creators worldwide to earn more money fr
Martech
JULY 25, 2023
Salesforce today announced a series of embedded apps and integrations aimed at spreading Commerce Cloud across marketing, sales and service channels. The aim is to allow customers to create purchase experiences anywhere. Customers use an average of nine channels to engage with brands and 76% prefer to match choice of channel to their immediate needs, according to the latest Salesforce State of the Connected Customer report.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JULY 25, 2023
A Google patent on “information gain score” was granted in June 2022. I believe it’s no coincidence that several algorithm updates – including the helpful content update – followed. Is information gain score a key way for Google to prioritize valuable content that is “original, high-quality, people-first content demonstrating qualities E-E-A-T”?
Martech
JULY 25, 2023
In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 25, 2023
Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content.
Search Engine Land
JULY 25, 2023
Identifying organic SEO KPIs and evaluating your organic traffic’s performance can be quite challenging. This difficulty arises from the lack of industry-wide organic benchmarks due to fluctuations in organic traffic caused by Google’s algorithm updates. To address this challenge, Conductor undertook an extensive analysis of over 600 enterprise domains from renowned brands.
Martech
JULY 25, 2023
Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. Most importantly, it keeps subscribers interested, allowing you to retain valuable customers. People want to feel special and marketers see the rewards in revenue. This guide addresses the common questions marketers have when getting started with personalization, including dynamic content, customer data, privacy regulation, and scalability—all of
Search Engine Land
JULY 25, 2023
In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Social Media Examiner
JULY 25, 2023
Did you miss the latest changes to LinkedIn? Wondering which new features matter for marketers? In this article, we explore updates from LinkedIn that are important to marketers. #1: LinkedIn AI Tools and Technology Draft With AI To help people go from post ideation to publication, LinkedIn is testing “generative AI directly within the LinkedIn […] The post LinkedIn Updates Marketers Need to Know appeared first on Social Media Examiner.
Search Engine Land
JULY 25, 2023
Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance? Across the digital advertising space, it’s becoming more difficult than ever for agency professionals to: Keep pace with the ever-changing demands of your digital-first campaign strategies De-risk your agency from overspend liabilities Retain top talent and specialists in a tight—and expensive—labor market Whether your organization is lacking because of a technical shortco
Rock Content
JULY 25, 2023
If you’re serious about your website ranking higher on Google, knowing the critical components of an effective on-page SEO strategy is essential. That’s why this on-page SEO checklist and guide are tailored for you. It’s the difference between getting organic traffic, ranking high on the search engine result pages (SERPs), and gaining the authority your site deserves or remaining virtually undiscovered.
CMO Network
JULY 25, 2023
Threads, the Twitter-like app created by Meta, has seen a sharp drop in activity. Is this the beginning of the end for Threads?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
JULY 25, 2023
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.
Hootsuite
JULY 25, 2023
A social media scandal is only fun if you’re not at the center of it. Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. It’s a tightrope walk where one off-side comment can send your career plummeting. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe.
Social Media Examiner
JULY 25, 2023
Wish you had more insight into your competitors? Want to see which YouTube audiences they’re targeting and which creatives they’re testing? In this article, you’ll learn how to use the Google Ads Transparency Center to research the competition and gain a competitive edge. What Is the Google Ads Transparency Center and Why Does It Matter […] The post How to Research Your Competition With Google Ads Transparency Center appeared first on Social Media Examiner.
Marketing Insider Group
JULY 25, 2023
Promoting your business is a neverending battle for supremacy in the market. Anything you might use to get an advantage is worth examination, especially when your competitors are doing the same. Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
JULY 25, 2023
The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023. The post What Does The Norwegian Meta Behavioral Ads Ban Really Mean? appeared first on Search Engine Journal.
Hubspot Marketing
JULY 25, 2023
“Show me the receipts!” We’ve all heard the phrase, and when it comes to your new job search , those “receipts” are your references on a resume. The difference between snagging that dream job or being left in the dust can sometimes come down to the glowing endorsements of your professional network. In today’s competitive job market, it’s crucial to stand out, and a cover letter alone may not be enough — but having a well-prepared list of references can be the ace up your sleeve.
CopyBlogger
JULY 25, 2023
Most freelance job posts receive hundreds of applications. As someone who has hired freelance writers and sifted through hundreds of. Continue Reading The post How to Create a Writing Portfolio That Clients Love appeared first on Copyblogger.
Search Engine Journal
JULY 25, 2023
Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. Reserve your spot today! The post Mastering Performance Marketing: How To Take Your Campaigns From Good To Great [Webinar] appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
JULY 25, 2023
Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance? Across the digital advertising space, it’s becoming more difficult than ever for agency professionals to: Keep pace with the ever-changing demands of your digital-first campaign strategies De-risk your agency from overspend liabilities Retain top talent and specialists in a tight—and expensive—labor market Whether your organization is lacking because of a technical shortco
SmartBrief - Marketing
JULY 25, 2023
CMOs are caught between a rock and a hard place. Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. Meanwhile, customer expectations continue to grow as consumers expect brands to meet them wherever they are across their preferred apps and social channels. Essentially, marketing leaders are trying to optimize the resources they have while searching for creative ways to connect with their audiences without sabotaging their marketing budge
Set Up
JULY 25, 2023
This blog was written by Set up ’s Business Development + Marketing Associate, Alexis Quarcoo. It’s time to break down what we could learn from the Bud Light controversy. At Set up , our goal is to help marketers thrive. A part of that is providing actionable insights and learnings from the industry’s trials and wins to inspire you to be the best marketer possible.
David Meerman Scott
JULY 25, 2023
As you create web content for marketing purposes, a great strategy is to think like your buyer personas and generate written content, videos, images, and audio especially for them. As you do so, keep in mind that a variety of people with a wide range of abilities use the Web.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
JULY 25, 2023
Explore the latest updates on the Threads app by Instagram, including a chronological following feed, organized notifications, and translations. The post Threads App Update Includes For You And Following Feeds appeared first on Search Engine Journal.
Zumvu
JULY 25, 2023
Explore WooCommerce SEO and unlock your digital store’s potential. Optimize product descriptions, improve navigation, and drive more site traffic.
CMO Network
JULY 25, 2023
When was the last time your CMO spent an hour or two handling calls on your customer service line?
Hootsuite
JULY 25, 2023
Have you been using ChatGPT prompts for marketing? If not, now is the time to start. ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. But, if you’re unfamiliar with ChatGPT’s conversational AI model , you may not be sure what kind of questions and commands will get the most out of your chatbot.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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