Search Engine Roundtable
JUNE 10, 2022
Google's John Mueller was asked if there is an SEO benefit to hosting on a CDN, a content delivery network. The short answer is no, as long as your host is fast, then you are fine - there is no added benefit to hosting on a CDN.
Hubspot Marketing
JUNE 10, 2022
As a salesperson, your success rests largely on quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and everyday inches you closer and closer to a performance plan. For reps or managers in the latter bucket, desperate times often call for desperate measures. First, maybe hitting the number is a matter of closing a few more deals.
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Content Marketing Institute
JUNE 10, 2022
It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.
Hubspot Marketing
JUNE 10, 2022
Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram. Read more to learn what exactly a histogram is, what it’s used for, and how to make one on Google Sheets. What is a histogram and what is it used for? A histogram is a graphical representation showing the distribution of data points that have been grouped into specific ranges or categories.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Roundtable
JUNE 10, 2022
At Google I/O we caught a super early glimpse of the video page indexing report. Well, now some of those who are part of the beta group in Google Search Console are seeing the report in their Search Console profiles.
Search Engine Journal
JUNE 10, 2022
How can you provide richer experiences to users, while simultaneously demonstrating your value to search engines? Start with on-page optimization. The post 12 Essential On-Page SEO Factors You Need To Know appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JUNE 10, 2022
Ensure your landing pages convert by building your site with the right tool. Depending on your platform (and budget), here are the top picks. The post The 7 Best Landing Page Builders For 2022 appeared first on Search Engine Journal.
Hubspot Marketing
JUNE 10, 2022
Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report , 78% of journalists say they prefer press releases and news announcements to other content types. The problem? Writing a press release is simple — writing a good press release is no easy task. In this piece, we’ll break down 14 common bad press release characteristics and offer suggestions to help your team avoid press release mistakes. 14 Rookie Press Release Mistakes
Search Engine Journal
JUNE 10, 2022
Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more. The post Google Ad Manager Gets 8 Updates appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 10, 2022
Here is a recap of what happened in the search forums today.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
JUNE 10, 2022
“We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in the approximately quarter-century of the digital media industry. Our mission remains privacy and addressability, balancing consumer demand for privacy with the power of the addressable web.”. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain.
Search Engine Journal
JUNE 10, 2022
Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. The post Meta Reportedly Developing Privacy-Friendly Ad Options appeared first on Search Engine Journal.
Martech
JUNE 10, 2022
Diane Primo, CEO of Purpose Brand. “For us, it’s about working on things that are focused on making money – that’s really important – but also on improving the world in some way. And we don’t think there’s a conflict in that, by the way. Making money enables you to do more good, to be honest – the two go hand-in-hand.” Diane Primo, CEO at Chicago-based digtal content marketing and PR agency Purpose Brand, was reflecting on the values that drive the agency’s mission of hel
Litmus
JUNE 10, 2022
What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients. Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
JUNE 10, 2022
Privacy-management provider OneTrust announced it is laying off 950 workers — a quarter of its workforce. . The Atlanta-based company provides what it calls a “trust intelligence platform” which “connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture.”.
Search Engine Roundtable
JUNE 10, 2022
We see Googlers over the years downplay, nullify and even mock some SEO metrics. They've done this with third-party tools and their own tools - heck, that is why they did away with the toolbar PageRank metric. But why do Googlers dislike these SEO metrics?
Martech
JUNE 10, 2022
HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration. Social media creation and scheduling tools received efficiency improvements.
Zumvu
JUNE 10, 2022
Social media is paving the way for a fantastic marketing plan that has the potential to be a game-changer.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
yorCMO
JUNE 10, 2022
A #FinTech company was struggling with their sales and client acquisition strategies when they decided to onboard a fractional CMO. With the focused targeting of profitable accounts, and updating of pricing strategies, the company transformed. The post Changing The Trajectory Of A Company appeared first on yorCMO.
Search Engine Journal
JUNE 10, 2022
Help search engines get the right content to your users effortlessly. Here's your guide to understanding query expansion and query scoping for the right keywords. The post Query Relaxation And Scoping As Part Of Semantic Search appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 10, 2022
There is currently a trending issue in the Google Web Search Help forums with complaints around the Google Search App not letting searchers to save images to their devices anymore.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Digital Marketer
JUNE 10, 2022
The eCommerce Tree of Life is one of the core concepts that we use to plan how we build a sustainable, scalable store. It is also the foundation on which our BRAND NEW eCommerce Marketing Certification is taught. With this course, we kept out all the distractions and stripped it down to the precise ingredients and steps needed to launch a sales-generating eCommerce campaign, stuff that would take years to master through trial and error without proper guidance.
Search Engine Roundtable
JUNE 10, 2022
This week, we had a lot of vocality around the Google core update and it has officially completed rolling out yesterday.
Digital Marketer
JUNE 10, 2022
You can tell that Facebook has its sights set on Amazon, and the impact that it will have to social commerce is MASSIVE. Apple’s impact to Facebook ads is long passed the conversation. Meta is about to do something BIG, but how exactly are they going to take on Amazon? We’re glad you asked! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida.
Marketing Blogo
JUNE 10, 2022
Originally posted on September 11, 2021 @ 9:25 pmIn this guide, we’ll examine what search engine optimization is, how to optimize website for SEO, ways search engines works, how it understands your website and what search engines values the most. An increased online presence and search engine visibility equals how you understand SEO. And it.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
OnPassive Marketing
JUNE 10, 2022
Audio marketing has been on the rise in recent years, and many companies now realize the importance of audio content marketing. Whether you’re starting an audio company, a podcast, or just looking to create more audiobooks for your website, this article will give you some tips on maximizing your efforts and getting the most out of your time. More and more people are turning to podcasts to supplement their audio listening habits.
Whos Mailing What
JUNE 10, 2022
In this episode, we talked with Mspark about the benefits of shared mail, new movers direct mail, and geomarketing to target prospects.
Whos Mailing What
JUNE 10, 2022
In this episode, we talked with Mspark about the benefits of shared mail, new movers direct mail, and geomarketing to target prospects.
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