Aspiration Marketing
APRIL 8, 2024
Are you struggling to improve your website's search rankings and outrank your competitors? You're not alone. Many businesses find it challenging to build high-quality backlinks that adhere to Google's strict guidelines and Spam Policies for Google Web Search. But what if there were proven, white-hat link-building strategies that could skyrocket your SEO efforts without risking penalties?
Search Engine Land
APRIL 8, 2024
Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. While some argue it wouldn’t significantly limit competition, many believe that such a step by Google would still draw scrutiny and opposition from antitrust regulators.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
APRIL 8, 2024
Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Well, according to OpenAI’s CustomGPT, now you can. That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements.
Search Engine Land
APRIL 8, 2024
As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about achieving results? Or are there other important factors to consider? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
APRIL 8, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
APRIL 8, 2024
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Rock Content
APRIL 8, 2024
Developing a local SEO strategy is crucial in today’s digital landscape. Did you know that 60% of internet users contact businesses directly based on local search results? About 76% of them visit a business within a day of searching, according to Semrush. These statistics show the importance of local SEO. SEO or search engine optimization is the key to getting high-ranking slots in organic searches.
Businesses Grow
APRIL 8, 2024
The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. On a recent episode of the Artificial Intelligence Podcast hosted by Paul Roetzer and Mike Kaput, the hosts referred to an interview of Sam Altman on a site called Our AI Journey. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI).
Practical eCommerce - Marketing
APRIL 8, 2024
Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts. The post AI Apps for Social Media Images, Videos, Infographics appeared first on Practical Ecommerce.
Buffer Marketing
APRIL 8, 2024
There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work. I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked me out of my Facebook account. But, I quickly realized how much untapped potential this platform offered for me and other small business owners.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
APRIL 8, 2024
In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs attention and brings in the dollars.
Hubspot Marketing
APRIL 8, 2024
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts.
DirectMail2.0
APRIL 8, 2024
Constructing a robust marketing campaign demands more than just a single approach. To truly capture your audience’s attention and maximize engagement, a multifaceted strategy is essential. Here are five steps to create the most effective marketing campaign possible. Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail.
Rock Content
APRIL 8, 2024
As any digital marketer or creator knows, effective content creation is far from easy. Not only do you need to brainstorm and develop a constant stream of ideas you know your audience will love, but your content needs to be fully optimized for search engines, as well. Keeping all your website, blog, and social media channels appropriately active without cutting corners when it comes to quality is a tall order.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
APRIL 8, 2024
Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case for almost every situation across the customer journey. From the moment someone first encounters your brand to the ongoing relationship that follows a purchase, email is the connective tissue that binds these interactions together — if you’re using it correctly.
SocialPilot
APRIL 8, 2024
Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves. It is closely related to the TikTok algorithm, as every content is prioritized based on the video limit.
Martech
APRIL 8, 2024
Nicole Greene is a VP, analyst at Gartner and an expert on AI, content and digital experience. We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users.
Expert insights. Personalized for you.
217 
Let's personalize your content