Fri.Mar 17, 2023

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they have a content strategy in place.

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Email Deliverability Tools: Top 7 for 2023

Customers.ai

It’s easier than ever to send emails to thousands of people. There are dozens of tools that let you send hundreds or thousands of emails at once. Getting those emails delivered? That, on the other hand, has never been more difficult.

Customer 121
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How to Find a Mentor: Best Practices and Common Mistakes to Avoid

Learn Hub | G2

The value of having a mentor is obvious, but how do you go about finding one? Productivity

Product 98
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Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

Content Marketing Institute

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

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Accuracy in digital analytics: What marketers need to know

Martech

There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who don’t know what the analytics data means or how it is gathered.

Analytics 119
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Your SEO guide to the ChatGPT API

Search Engine Land

ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building.

SEO 118

More Trending

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This day in search marketing history: March 18

Search Engine Land

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine.

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Audience First SEO With HubSpot - Ep. 304 via @sejournal, @lorenbaker

Search Engine Journal

How do you create & use SEO personas? How does that translate into better link building? Find out in this episode of the SEJ Show. The post Audience First SEO With HubSpot [Podcast] appeared first on Search Engine Journal. SEJ Show SEO

SEO 107
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Meta rolls out paid verification

Search Engine Land

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works.

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Why SEOs should focus on creating trust

Search Engine Land

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy.

SEO 98
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Habu releases new data clean room enhancements

Martech

This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability.

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How A Customer Journey Influences Your Content Strategy via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads. The post How A Customer Journey Influences Your Content Strategy appeared first on Search Engine Journal. Content Content Creation Content Strategy Webinar

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What Is AIO? The New Model Revolutionizing Content & Predictions About AI

Digital Marketer

In 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human. It’s 2023, and we’re officially here.

Finance 58
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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New Google Analytics item-scoped custom dimensions

Search Engine Land

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis. What they do.

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Building Community in Web3: Insights From ZenAcademy

Social Media Examiner

Want to build a loyal Web3 following? Wondering how to deepen relationships for an NFT project? In this article, you'll discover how to build a thriving community in Web3 with insights from Zeneca, the founder of ZenAcademy.

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How to Supercharge Your Social Media Marketing Strategy

Sachs Marketing Group

Are you tired of your social media marketing efforts failing to deliver the results you desire? Have you been struggling to gain traction and engage your target audience effectively? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust!

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More AI writing assistants in action

Martech

In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

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Too Much Data, Too Few Skills. To Achieve Personalization, There Is Another Way

CMO Network

Recent research from Braze highlights the two biggest issues facing marketers in their quest to deliver personalized customer experiences. To overcome these challenges a different approach is required.

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Social Media for E-Commerce: The Secret to Grow Your Business

Zumvu

Are you wondering whether you should use social media for e-commerce? Wonder no more. In this article, you will discover 4 incredible reasons why you should

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B2B Marketers Confront Generative AI

Drew Neisser

AI is on the up and up. As Chat GPT’s servers try to keep up with the buzz of users looking to play with the popular copywriting tool, there’s a whole lot more going on across the generative AI space.

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Drive Digital Transformation With These Imperative Skills

Zumvu

It may seem counterintuitive, but as a business leader who's interested in driving digital transformation, you need to focus on action steps rather than simply technologies themselves

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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This day in search marketing history: March 18

Search Engine Land

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine.

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6 Beauty Influencer Trends to Watch

Traackr

We share 6 beauty influencer trends that our data shows are on the rise. From lip stains, to soft-goth makeup, to rosemary oil, and more

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