Insourcing vs. outsourcing: The pros and cons for content creation
Search Engine Land
MARCH 17, 2023
Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they have a content strategy in place. After that, it all boils down to whether they insource or outsource that strategy, including planning, ideating, writing/creating, publishing, and promoting. In other words, who is doing all the work?