Fri.Mar 17, 2023

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they have a content strategy in place. After that, it all boils down to whether they insource or outsource that strategy, including planning, ideating, writing/creating, publishing, and promoting. In other words, who is doing all the work?

SEO 61
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Email Deliverability Tools: Top 7 for 2023

Customers.ai

It’s easier than ever to send emails to thousands of people. There are dozens of tools that let you send hundreds or thousands of emails at once. Getting those emails delivered? That, on the other hand, has never been more difficult. Spam filters, promotions folders, and strict domain reputation guidelines stand between you and your customers. It sounds daunting, I know.

Promotion 125
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Your SEO guide to the ChatGPT API

Search Engine Land

ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. While the API won’t be a panacea (and the web interface is actually much better for some tasks), it can help address some of the shortcomings of the web interface.

SEO 132
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Audience First SEO With HubSpot - Ep. 304 via @sejournal, @lorenbaker

Search Engine Journal

How do you create & use SEO personas? How does that translate into better link building? Find out in this episode of the SEJ Show. The post Audience First SEO With HubSpot [Podcast] appeared first on Search Engine Journal.

SEO 111
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

Content Marketing Institute

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.

Education 105
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This day in search marketing history: March 18

Search Engine Land

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

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How A Customer Journey Influences Your Content Strategy via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads. The post How A Customer Journey Influences Your Content Strategy appeared first on Search Engine Journal.

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Habu releases new data clean room enhancements

Martech

This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. “Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release.

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What is the Impact of SEO on Brand Awareness and How to Measure it?

Rock Content

SEO and brand awareness go hand in hand. Although search engine optimization focuses mostly on driving organic traffic, this strategy also increases brand awareness. Branding is a process in which a company creates a unique and distinct identity for itself that is memorable for audiences and customers. By having your branding story clearly laid out, you can start to raise awareness to become a recognizable brand.

SEO 88
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CopySmiths Founder on AI Writing Tools

Practical eCommerce - Marketing

Katrina McKinnon was once wary of artificial intelligence-powered writing tools. Now she embraces them. She sees a coming sea change, with many opportunities for storytellers. The post CopySmiths Founder on AI Writing Tools appeared first on Practical Ecommerce.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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More AI writing assistants in action

Martech

In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. 4. WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. You can find helpful comments about it on the software review site G2. The kicker is that you can find pretty much the same reviews for each tool on the list, so let’s test WriteSonic on a real task.

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Why Spotify’s New Design Matters to Marketers

Rock Content

Spotify, one of the world’s most popular music streaming services, has announced a major redesign this month – and it seems that the intention of the platform’s redesign goes far beyond just being a “fresh look”. The changes include features already known to the active public on social networks like TikTok, Instagram and YouTube, and have very interesting strategies to engage users who only use the music app to, well, listen to music.

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Building Community in Web3: Insights From ZenAcademy

Social Media Examiner

Want to build a loyal Web3 following? Wondering how to deepen relationships for an NFT project? In this article, you'll discover how to build a thriving community in Web3 with insights from Zeneca, the founder of ZenAcademy. Why Community Is the Heart of Web3 People gathering in communities isn’t a new concept to humankind. Nor […] The post Building Community in Web3: Insights From ZenAcademy appeared first on Social Media Examiner.

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Too Much Data, Too Few Skills. To Achieve Personalization, There Is Another Way

CMO Network

Recent research from Braze highlights the two biggest issues facing marketers in their quest to deliver personalized customer experiences. To overcome these challenges a different approach is required.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Meta rolls out paid verification

Search Engine Land

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue verification badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access to customer support.

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Drive Digital Transformation With These Imperative Skills

Zumvu

It may seem counterintuitive, but as a business leader who's interested in driving digital transformation, you need to focus on action steps rather than simply technologies themselves.

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New Google Analytics item-scoped custom dimensions

Search Engine Land

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis. What they do. Custom parameters on an item-level grant you the opportunity to gather more data about products on your website or app, extending beyond the standard parameters provided by default.

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Social Media for E-Commerce: The Secret to Grow Your Business

Zumvu

Are you wondering whether you should use social media for e-commerce? Wonder no more. In this article, you will discover 4 incredible reasons why you should.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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This day in search marketing history: March 18

Search Engine Land

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

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6 Beauty Influencer Trends to Watch

Traackr

We share 6 beauty influencer trends that our data shows are on the rise. From lip stains, to soft-goth makeup, to rosemary oil, and more.

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Accuracy in digital analytics: What marketers need to know

Martech

There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who don’t know what the analytics data means or how it is gathered. To make matters worse, different tools measure things differently but call them by the same name. In this article, we’ll take a closer look at nuances in data measurement and how various analytics software are in action.

Analytics 125
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How Long Should a Blog Post Be? Here’s our Answer

Rock Content

The Internet is a sea of over a billion websites. 500 million of them are blogs and there are dozens of reputable blog hosting platforms that account for a large segment of the blogging industry. As a result, blogs have become more accessible to visitors, creators, businesses, and organizations. But simply writing and publishing a blog post does not guarantee you will reach the right audience.

SEO 75
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How to Supercharge Your Social Media Marketing Strategy

Sachs Marketing Group

Are you tired of your social media marketing efforts failing to deliver the results you desire? Have you been struggling to gain traction and engage your target audience effectively? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

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What Is AIO? The New Model Revolutionizing Content & Predictions About AI

Digital Marketer

In 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human. It’s 2023, and we’re officially here. 82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than a human ( Capterra study ). Well, with ChatGPT flying past 100 million users in just two months…we’re living in the future.

Finance 65
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Why SEOs should focus on creating trust

Search Engine Land

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy. Overlooking the value of trust is a missed SEO opportunity Fellow Search Engine Land contributor Andrew Holland expressed dismay over his bad user experience with a UK-based retail brand.

SEO 73
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con