Tue.Jan 21, 2025

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Creating Personalized ABM Campaigns in HubSpot

Aspiration Marketing

Personalized experiences are no longer a luxury but an expectation in modern marketing. Buyers crave tailored experiences that speak directly to their needs and challengesand that's where account-based marketing (ABM) shines. ABM allows you to laser-focus your efforts on high-value accounts, treating each as its own market segment. However, achieving true personalization at the account level can be complex.

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Content atomization: Maximize ROI by repurposing your best ideas

Martech

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.

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Meta is Launching a Video Editing App: Here's Everything We Know About Instagram Edits

Buffer Marketing

Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. The announcement comes hot on the heels of ByteDance's CapCut temporary removal from major app stores as part of the TikTok ban , leaving creators scrambling for alternatives. The timing is no coincidence, of course. Meta has a history of making strategic moves to fill market gaps.

Product 117
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What is Salesforce cooking up for marketers in its Spring 2025 release?

Martech

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and helpful updates for marketers.

Marketing 121
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Social Media Analytics Dashboard: 4 Examples and How to Create One

SocialPilot

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. By giving you a clear picture of whats working and whats not, these dashboards help you cut through the noise and focus on strategies and campaigns that deliver results.

Analytics 110

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Are AI tools shaping your intentions more than you realize?

Martech

I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding answers it’s about gaining clarity by seeing your ideas reflected, reframed, or expanded. Millions rely on AI for guidance, trusting these systems to help navigate life’s complexities.

Retail 117
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AI Music for Business: How to Get Started

Social Media Examiner

Are you thinking of using AI music in your marketing? Wondering how to create original tracks for your business? In this article, youll learn how to create AI-generated music for videos, podcasts, and ad campaigns. Why Marketers Should Pay Attention to AI Music Music and marketing have been intertwined for nearly a century, with the […] The post AI Music for Business: How to Get Started appeared first on Social Media Examiner.

Marketers 118
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Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats by Optimove

Martech

Lin-Manuel Miranda, creator and star of Hamilton and In the Heights, excels in acting, singing and dancing. Gene Kelly was a master of acting, singing and dancing, best known for films like Singin in the Rain and An American in Paris. These artists are triple threats literally one in a million. In fact, Miranda has talent that exceeds a triple threat as he is also a songwriter and producer, making him a quintuple threat.

Transform 115
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How Do Search Engines Work? (Quick Guide for Beginners)

Backlinko

Search engines help users find webpages related to specific search terms (called queries). Understanding how search engines work can help you make your pages more accessible. And ultimately direct more potential customers to your site. This guide explains how search engines discover, store, and rank content. Youll also get tips on how to increase visibility in search results.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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A Step-by-Step Guide to How I Do Content Research

Hubspot Marketing

I love to do content research what's more satisfying than falling down a few Google rabbit holes? (Don't answer that.) Of course, great marketing content is built on more than just Google search results. I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. Table of Contents What is content research?

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Make 2025 the year your video creative shines by Edna Chavira

Martech

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Connected TV (CTV) is the perfect platform to make it happen , combining the precision of digital targeting with the storytelling power of high-quality video.

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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

As part of the Set up Marketing Relationship Survey , we ask Clients what kind of work they need from their Agency partners. While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?

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From snowbirds to summer adventurers – travel ads are taking off in 2025

illumin

The travel industry is taking off and advertisers looking to get on board need to pay close attention to how travelers spend their hard-earned money if they want to get ahead. While the industry took a pandemic-influenced nose dive in 2020, it is on the fast track to recovery. Here is everything you need to know to take the lead in travel advertising.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Content Marketing for Manufacturers: What Makes It Different and Why It’s Challenging

Tiecas

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

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Forget Fear, Joyful Marketing Works: Examples From Top Brands

Content Marketing Institute

Joy can be a successful marketing strategy only if you dont adopt a Pollyanna approach. Learn how to rebel with joy successfully with examples from Purina, Dramamine, Nike, and even an insurance company.

Branding 109
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How To Use Generative AI in Sales

Six & Flow

Welcome to the high-stakes world of sales, where every moment counts! The demands are immense close more deals, connect with more prospects, and achieve more in less time. If youre in sales, youve probably felt that relentless pressure. But what if there was a way to revolutionise your reps work and turn these challenges into opportunities?

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The Art of SEO Lead Generation

SMA Marketing

SEO lead generation is an art. Discover how SEO and SXO combine strategy and creativity to create compelling content and drive engagement with your brand.

SEO 52
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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How to drive organic social media growth in 2025

Sprout Social

LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.

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The best TV premieres of 2024, according to social media

Hootsuite

Editor’s note: If you’re just here for our research, click here to skip the intro and dive straight into the rankings. 2024 was a blockbuster year for television, with series, specials and sporting events making waves across broadcast, cable, streaming and premium platforms. From record-breaking premieres to unexpected hits, 2024’s best TV show moments weren’t just about ratings.