Fri.Jan 24, 2025

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Why smart marketers should front-load spending in 2025

Martech

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.

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10 UK social media trends for 2025

Sprout Social

Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. Need to focus your resources?

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How to use modern language models for enhanced sentiment analysis

Martech

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment uncovering the context, emotion and intent that drive opinions.

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9 Ecommerce Website Examples to Copy for Better Results

Backlinko

Many ecommerce websites obsess over flashy designs and trendy layouts. Big mistake. Instead, you should focus on conversion-centered design. Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design.

eCommerce 102
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Marketing automation vendor Act-On acquired for $53 million

Martech

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $53.2 million for Act-On, with $20 million in cash and the remainder in stocks and warrants. Banzai became a special purpose acquisition company (SPAC) in December 2023 and offers a collection of marketing tools, including Curate, which uses AI to create newsletters, webinar platform Demio and Reach, which deploys multichannel outbound campaigns.

Marketing 121

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PageSpeed Insights, Misunderstood: Why It Won’t Mean SEO Success

Kuno Creative

For years, Google placed an emphasis on website and page speed as a major ranking factor toward search engine optimization. So, we completely understand why so many clients come to us concerned about page speed alerts and their SEO taking a hit. This was top of mind for digital marketing strategy for a long time! Weve seen this scenario play out often, marketing professionals and business owners alike with PageSpeed Insights and Core Web Vitals bookmarked in their browsers; when their numbers fl

SEO 96
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Local SEO for Doctors: A Complete Guide

Sachs Marketing Group

Boost Your Practices Visibility with Local Search Engine Optimization (SEO) for Doctors In todays competitive healthcare market, standing out is critical. Local search engine optimization for doctors helps your practice rank higher in search results, making it easier for patients in your area to find and choose your services. At Sachs Marketing Group , we specialize in helping doctors grow their online visibility within their local communities.

SEO 52
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Get aligned fast: 10 steps to an integrated marketing strategy

Welcome Software

We don't need to tell you that we're living in competitive times. You know it, we know it, your team knows it, your neighbor's cat knows it. Standing out from the crowd takes something more these days; a lil extra magic, extra oomph, extra spice. Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget.

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Cutting through social media noise: Strategies to navigating a cluttered social media landscape

Sprout Social

Between emerging networks, algorithm changes, meme culture, dynamic trend cycles and high-volume inboxes flooded with everything from customer inquiries to brand praises, marketers are familiar with social media noiseand the challenges that come along with it. How and when should you respond to customers when your brand receives thousands of inbound messages a day?

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.