Mon.Jun 20, 2022

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19 Facebook Tricks and Tips You Need To Know [2022]

Hootsuite

Think you know your way around Facebook’s top business features and tools? Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. With 2.91 billion active monthly users (that’s 36.8% of the world’s population!), Facebook is still the largest social media platform. And since the average user spends 19.6 hours a month on Facebook, there are plenty of opportunities to get in front of your target audience.

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What is a Content Management Workflow? Why You Need One in 2022

Hubspot Marketing

Creating an effective content workflow is a lot like baking a cake. If you accidentally pour unfinished batter into an unprepared pan, the damage is done. You can’t go back and prep the pan after the fact. Imagine your cake batter is your content, and the cake pan is its publication. If your content goes straight from the writer to your consumers, you are running a lot of risks.

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14 Social Networks for Entrepreneurs

Practical eCommerce - Marketing

A network of mentors, peers, and colleagues can help an entrepreneur launch and grow a business. Here is a list of social networks to help entrepreneurs. There are networks for young CEOs, socially-conscious entrepreneurs, women founders, and more. The post 14 Social Networks for Entrepreneurs appeared first on Practical Ecommerce.

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Google: Good Web Sites Are Good For SEO

Search Engine Roundtable

Google's John Mueller stated somewhat of an obvious statement, saying basically that building a good website is often good for SEO. He said on Twitter "A lot of good accessibility best practices are also good SEO best practices, and just generally, making a site better for users often results in indirect, overall positive effects too.".

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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6 Email Triggers for Max Conversions

Practical eCommerce - Marketing

Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue. The post 6 Email Triggers for Max Conversions appeared first on Practical Ecommerce.

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What Are the Different Types of Email Campaigns? All You Need to Know

Vertical Response

About 87% of B2B content marketers use email to engage their audience. Moreover, organizations can leverage this advertising channel to drive website traffic and sales. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.

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How To Strike A Balance Between Global and Local Marketing

Pam Didner

Facebook. Twitter. LinkedIn. If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. You may be wondering how you can chip in to build that sense of alignment between global and local marketing to reach your business goals, in which case I’m here to help.

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4 expert tips on boosting brand awareness

Quikly

There are some brands, thanks to their long-standing history or valuable products, that practically live in the minds of consumers. It doesn’t take much for the public to recognize a logo, jingle or any other identifiable element associated with the brand. How does this happen? Brand awareness.

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This Ex-Lawyer Disrupted The Ice Cream Category With Halo Top Ice Cream And Is Now Taking Aim At Chocolate With His New Low-Calorie Brand - Gatsby Chocolate

CMO Network

Doug Bouton is starting his next brand as he takes aim at a category that is double the size of ice cream: chocolate. In 2021, Bouton founded GATSBY Chocolate, the lowest calorie chocolate on the market, and already released nearly 10 products with ambitious plans to introduce more innovations.

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Google Clarifies How To Use Product Rich Results On Product Variants Pages

Search Engine Roundtable

Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Marketing Lessons From Hoarding

CMO Network

Take a minute and think of all the physical objects you own.

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Google Jumpsuit & Dress

Search Engine Roundtable

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Marketing According To The Law Of Least Mental Effort

CMO Network

There are two distinct systems used in decision-making, and each leads to unique tactics that can affect consumer behavior.

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Daily Search Forum Recap: June 20, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Keep Moving Forward – Mike Franz

yorCMO

Mike Franz is the Founder & CEO at Manufacturingpower.com He’s a passionate start up leader who mixes his strong family values with growth and profitability. Mike talks about the importance of communication and having a clear process for your company. Mike joins host Joseph Frost to talk about some of the innovations he sees in the c-suite. The post Keep Moving Forward – Mike Franz appeared first on yorCMO.

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Google Local Service Ads Reviews Requirements From One To Five Reviews

Search Engine Roundtable

Google has updated the local service ads requirements to require you to have five reviews. This is up from the previous requirement of having to have only one review.

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Most Viewed Video Ads: Father’s Day 2022

illumin

If you’re part of the 76% of Americans who celebrated Father’s Day this year (source: NRF), you probably did some research regarding what to buy for the dad in your life. Our list of Most Viewed Videos for Father’s Day 2022 showcases what’s in style for dads, and spoiler alert, it isn’t ties! What […]. The post Most Viewed Video Ads: Father’s Day 2022 appeared first on AcuityAds Inc.

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Changing Your Logo Hurt Your SEO Or Google Rankings? Probably Not.

Search Engine Roundtable

Google's John Mueller was asked if swapping out your logo on your site for the site's birthday with a special birthday logo can hurt your SEO. John said on Twitter "I've never seen issues around that." In fact, Google does it all the time on its home page and heck, I swap out the theme on this site for special days as well.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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How to Do Digital Marketing Perfectly: 9 Steps to Execute Digital Marketing Strategy

Marketing Blogo

Originally posted on September 13, 2021 @ 10:19 amOnline entrepreneurs are face with how to do digital marketing, as it’s the new path to establish your business presence online, drive more customer and sales and building online community. Digital marketing is the leading marketing trend in recent time and the best way to promote your.

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Vlog #178: Alcides Aguasvivas On Proper Infrastructure For Sites To Perform Well In Search

Search Engine Roundtable

In part one, Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we spoke about local SEO for small businesses. In part three we talk about site development and the importance of solid site infrastructure.

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7 Reasons why this is the most challenging time to be in marketing

Businesses Grow

I’ve worked in marketing for about 40 years so I can say with some authority that it’s very difficult to succeed in our profession these days! In fact, this might be the most challenging time to be in marketing. Today I’m connecting a few dots to provide a perspective on why it seems so hard to be successful in marketing today. Before we get into these challenges, let me emphasize that I think marketing is an amazing field of work!

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Social Media Basics: A Checklist Every Marketer Needs

Hubspot Marketing

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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The Old Job Ad is Dead

yorCMO

You have a challenge: You are struggling to get quality people to respond to your job ads. Not having the right people in your company is hurting your growth and adding pressure to your team. You are Frustrated: It shouldn’t be so hard to hire good people. The post The Old Job Ad is Dead appeared first on yorCMO.

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