Hubspot Marketing

AUGUST 28, 2024

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how? And is it actually worth it? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network.

SEO

Buffer Marketing

AUGUST 28, 2024

Getting your first 1,000 followers always feels like the biggest hurdle on any social media site. Since you’re starting from scratch, you have to begin to understand your audience, learn the algorithm and, perhaps most importantly, build up some consistency. Here’s the ultimate guide on how you can gain your first 1,000 followers on the most popular social media platforms.

Entertainment

Search Engine Land

AUGUST 28, 2024

Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click ( PPC ) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the holiday noise. Seasonal PPC isn’t about simply increasing your ad spend when the leaves start to fall.

Shoppers

Martech

AUGUST 28, 2024

The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.

Customer Journey

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Search Engine Land

AUGUST 28, 2024

Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion hearings, Judge Leonie Brinkema sharply criticized Google for its handling of privileged information, labeling the company’s actions as “absolutely inappropriate and not proper.

Price

Businesses Grow

AUGUST 28, 2024

While AI is the greatest marketing story since the internet, it’s been earning a lot of bad press lately. Some analysts don’t see the possibility of an ROI commensurate with the billions being poured into the technology. Environmentalists decry the energy that is needed to maintain the systems. Lawsuits are flying everywhere, and deep fakes have become mainstream news.

Energy

DirectMail2.0

AUGUST 28, 2024

Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. A well-designed mail piece can create a tangible connection with your audience, standing out amidst the digital noise. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.

Direct Mail

Search Engine Land

AUGUST 28, 2024

Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies , with privacy regulations still in place, first-party data has become crucial. These tools is intended to help you simplify data collection and management while respecting user privacy.

Health

Duct Tape Marketing

AUGUST 28, 2024

(Un)Limiting Beliefs written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing. I’ve never really understood the insane popularity of Simon Sinek’s ‘ Find your why notion. ‘ I mean, it’s been said before, right?

Transform

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. seeing a 4% increase, according to data from Glimpse. While this isn’t substantial, the spike at the end of May correlates with the period immediately after Google I/O and the less-than-desirable AI Overview results.

SEO

Aspiration Marketing

AUGUST 28, 2024

Artificial Intelligence, or AI, is no longer a buzzword but a driving force reshaping industries and our daily lives. But to understand the true power of AI, it's essential to understand its history. This journey, marked by both triumphs and challenges, has brought us to a point where AI is not just a possibility but a reality shaping our future.

Content Marketing Institute

AUGUST 28, 2024

Architects don’t just hand over drawings to the construction crew. They include detailed specs, so the project delivers what the customer wants. So, why do you expect a content strategy to do all the heavy lifting on its own?

Customer

Zumvu

AUGUST 28, 2024

Two of the most powerful channels for achieving these goals are email marketing and social media marketing.

Social Media Marketing

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

ConsumerTalk

AUGUST 28, 2024

The Consumer Packaged Goods (CPG) industry has always been a cornerstone of the global economy, but in 2024, it’s undergoing rapid transformation.

Transform

SMA Marketing

AUGUST 28, 2024

With the rapid evolution of artificial intelligence, there’s growing speculation about its potential to replace traditional roles—including SEO. As marketers and business leaders, it’s crucial to understand how AI is reshaping the SEO landscape and what this means for the future. Let’s explore whether AI is here to replace SEO—or to enhance it in powerful.

SEO

Martech

AUGUST 28, 2024

Ad spending on retail media networks (RMN) is projected to increase 26% this year to nearly $55 billion, according to a new study from the ANA. Despite this, it’s clear advertisers are still hesitant about the channel. RMNs have attracted a lot of attention in the past few years, partly because of the extraordinary proliferation of new entrants in the channel.

Retail