Fri.Sep 02, 2022

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Facebook is Redesigning its News Feed: What Marketers Need to Know

Hubspot Marketing

Back in July, Mark Zuckerberg announced a change to Facebook's news feed — it's been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following. Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries.

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Google Provides Examples Of How To Improve Your Meta Descriptions

Search Engine Roundtable

Google has updated its meta descriptions help documentation to provide five examples of how to improve your meta descriptions. This was added yesterday, plus Google did some formatting updates to the page.

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Offline Marketing: Should You Leverage It in a Post-Pandemic World?

Hubspot Marketing

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever that may be, there's a chance offline marketing could make a comeback.

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32 social media training resources and courses every marketer needs

Sprout Social

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. Keeping up with the shifting digital tides is crucial. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]

Content Marketing Institute

Stop trying to figure out how to produce more content. Instead, figure out how to produce more holes-in-one. Robert Rose explains how to win the content marketing game by taking fewer swings.

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The History Of Social Media via @sejournal, @kristileilani

Search Engine Journal

From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history. The post The History Of Social Media appeared first on Search Engine Journal.

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5 Easy Ecommerce Advertising Tips to Drive More Sales

Zumvu

Are you wondering which ecommerce advertising tips will take your business to the next level? Read on to learn 5 tactics for a winning advertising strategy.

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How much does a customer data platform cost?

Martech

If you’re one of those shoppers (like me) who looks at the price first, deciphering customer data platform (CDP) pricing will frustrate you. CDP pricing is complicated for two reasons. CDPs do different sorts of things. CDPs have different “origin stories,” and their pricing is often a relic of what they used to be and do. A CDP that started as an email service provider might base its price on events, like emails sent, page views, clicks, etc.

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What Are Agile Metrics?

Hubspot Marketing

Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency. Measuring the success of an agile marketing process is critical as it helps monitor processes and ensures everything is on track — this is where agile metrics come in.

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Best practices for getting started with AI

Martech

Artificial intelligence (AI) adds efficiency to any number of marketing applications, from content to conversational chatbots. For organizations looking to harness these capabilities, here are some ways to get started. “You do not, and should not, try to create this yourself in-house from scratch,” said Jim Lecinski, clinical associate professor of marketing at Northwestern University at The MarTech Conference.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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‘Retailers need to keep looking for fresh, innovative ways to provide value to the customer’: Wunderkind’s Richard Jones

Econsultancy

Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future. I bet you get this answer a lot, but there really isn’t a ‘typical’ day for me!

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Dual Google People Also Ask Results In Different Languages

Search Engine Roundtable

Google seems to be testing or launching, showing dual people also ask boxes in the Google Search results. One people also ask box is in English and, in this case, the other is in Hindi.

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The psychology of scarcity marketing, as explained by marketers

Quikly

Most of us are familiar with the feeling of scarcity. It's that nagging sense that we don't have enough resources, that something valuable is almost gone, and that we need to grab whatever we can before someone else gets it first. Scarcity is a powerful emotion, and it's one that marketers have increasingly been leveraging in recent years.

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Google Search Tests Explore Brands With & Without Product Images

Search Engine Roundtable

Google is testing a search feature for more product and e-commerce features, this one is titled "explore products." The explore products feature comes with product images and without product images.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Feature Friday: How Kate Spade Uses Live Polls in Email

Litmus

[link]. For our first edition of Feature Friday, we are celebrating email personalization and how Kate Spade is using it to better engage and connect with subscribers with live polls. . Recently, Kate Spade sent an email to subscribers with a live poll that encourages subscribers to engage by choosing which type of jewelry they prefer. Here’s how it works: The email starts with a hero image showcasing Kate Spade jewelry with a great call to action button, directing subscribers to shop on their

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How Can We Encourage Older Consumers To Leave Reviews? via @sejournal, @tonynwright

Search Engine Journal

Consistency is the key to getting more mature audiences to leave reviews. Expert Tony Wright explains how. The post How Can We Encourage Older Consumers To Leave Reviews? appeared first on Search Engine Journal.

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Chi Doogler - Google Dog In Blue Circle Cubbie

Search Engine Roundtable

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Google Ads Enables Custom Conversion Values For Store Visits via @sejournal, @MattGSouthern

Search Engine Journal

Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The post Google Ads Enables Custom Conversion Values For Store Visits appeared first on Search Engine Journal.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Brand Love Letters: “Dear Old Spice”

CMO Network

Dear Old Spice, Hello, my friend.

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Twitter Starts Testing An Edit Button via @sejournal, @BrianFr07823616

Search Engine Journal

Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication. The post Twitter Starts Testing An Edit Button appeared first on Search Engine Journal.

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Google Can Crawl Site Sections More Frequently & Determine Quality By Section

Search Engine Roundtable

Google's Gary Illyes said on the last Search Off the Record podcast that Google can crawl certain sections of your site more frequently and also infer the quality of certain sections of your site differently.

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10 Powerful Hacks Why Your Business Needs a Blog for Marketing

Marketing Blogo

The reason why Business Needs a Blog for marketing is to drive in Traffic, generate brand awareness, for promoting your product and service, to mention a few. This traffic is the breath of any online business, without this business can’t thrive.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Search News Buzz Video Recap: Weak Google Helpful Content Update, Links In Search Algorithms, Google Ads Glitch & More

Search Engine Roundtable

This week, again from Jerusalem, I spoke about this weird rollout for the Google helpful content update.

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What happens when you go to war with your own

Six & Flow

This is part 3 in our series surrounding high modernism and Digital transformation.