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As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of story in marketing. The best marketers and the best brands are the ones telling the best stories. However, I believe most brands are telling the wrong story And it's costing them millions.
About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Here’s how to do that. Why do both? Have you ever seen a champion heavyweight win a fight with one hand? Of course not.
Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. From toddlers to senior citizens, everyone today wields a mobile device. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not.
While content is a significant aspect of digital marketing today, the rules of the game are constantly changing, making it difficult for marketers to keep up. As such, Google's focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) has become paramount. These guidelines directly impact how your content ranks and performs. In this blog, we'll explore the significance of EEAT, unravel its complexities, and equip you with actionable strategies to elevate your content.
While content is a significant aspect of digital marketing today, the rules of the game are constantly changing, making it difficult for marketers to keep up. As such, Google's focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) has become paramount. These guidelines directly impact how your content ranks and performs. In this blog, we'll explore the significance of EEAT, unravel its complexities, and equip you with actionable strategies to elevate your content.
Look around. You’ll notice something happening in your Google Analytics – organic traffic from traditional search might be slipping. But here’s what’s really interesting: ChatGPT mentions are probably showing up in your referral sources. Welcome to the next evolution of search. We’re seeing a fundamental shift in how people find information online.
Its beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent of them are using the technology to plan and refine their seasonal campaigns, according to a study by Optimizely. Furthermore, 47% say they will use it for this next year. Also, 43% are using AI to personalize their Christmas campaigns. An Adobe study finds 63% of U.S. marketers have integrated AI into their workflows.
How to Warm Up Cold Leads, Aged Leads, and New Leads with Effective Engagement So youre generating leads for your sales teambut whats next? Though you may have produced enough interest to draw them to your website, 96% of website visitors are not ready to buy. With successful lead generation, its crucial that you get the next steps to engagement rightfor every lead.
Investment in influencer marketing is projected to reach a staggering $56 billion within the decade. While demand for being always online shapes how brands, influencers and audiences interact with each other, some creators are getting burnt out and retiring from the industry. Others, however, are changing with the times. Influencers and their content will change as they age, attracting new audiences.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
How the Right Creators Can Transform Your B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Nick Bennett In this episode of the Duct Tape Marketing Podcast , I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who’s reshaping how companies approach digital marketing strategies.
Every business needs to embark on a large-scale marketing project at some point, but there are many pitfalls that can get in the way of success. Most of the time, projects fail not because of a lack of talent or team effort, but because of poor organization that interferes with collaboration. According to Harvard Business Research , there are three main reasons collaboration fails: Information silos (67%) Lack of collaborative vision from leaders (32%) Senior managers who dont want to give up co
Social media is growing more fragmented. Gone are the days of one or two platforms dominating social media. Today’s ecosystem has options for just about everyone, with platforms thriving in specialized areas to meet unique user needs. Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, Instagram, and YouTube remain steady players.
Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience? In this article, we'll explore how to attract your ideal audience with LinkedIn video. A Story of Transformation: Social Media Marketing Success Through LinkedIn Video Strategy Before becoming a LinkedIn video […] The post Mastering LinkedIn Video: Attracting the Right Audience appeared first on Social Media Examiner.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
The latest round in the battle between WordPress owner Automattic and WP Engine was won by the latter with California District Court judge Araceli Martnez-Olgun issuing an injunction to prevent Automattic blocking WP Engine’s access to WordPress.org resources and continuing to interfere with its plugins. “While Defendants characterize WP Engines harm as self-imposed because it built its business around a website that it had no contractual right to use… Defendants role in helpin
Companies must develop comprehensive and tailored marketing plans to remain competitive in the aerospace market. This sector’s competitive nature often necessitates partnering with a digital marketing agency with experience developing custom multi-touch marketing strategies for aerospace products and services. What Is Aerospace Marketing? Aerospace marketing promotes companies like yours within the highly competitive aerospace industry.
In this edition: The Top 5 Marketing Ops Leader Articles You Need to Read The Tenets of Marketing Operations POLL - What Everyone Votes is Their Favorite Marketing Ops Platform For Paid Subscribers: Recorded Keynote: Solving Marketing’s Toughest Challenges Through Technology Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
Travel stories seem like an easy sell. But content litters the skies and roads. So how do tourism marketers get their brands noticed? Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Heres a fact to chew on. Return visitors are 2x more likely to convert than first-timers. When someone comes back to your site, theyre raising their hand and saying, Hey, Im interested. The problem? If youre relying on Klaviyo to track those visitors, youre leaving money on the table. Klaviyos tracking is tied to a 7-day cookie window. Once that timer runs out, return visitors look like strangers, and your chance to engage them vanishes.
Acoustic is a platform that offers email and mobile marketing tools for B2C brands. Its products Acoustic Campaign, Acoustic Connect, DemandTec, and Tealeaf help teams manage customer data, analyze campaign performance, and drive customer engagement across email, mobile push, SMS, and WhatsApp. Despite its versatility, Acoustic has some shortcomings.
We all know that AI is everywhere these days. Whether its helping us write emails, forecast sales, or answer customer queries, its changing how we work for the better. One area thats seeing a major transformation thanks to AI is CRM (customer relationship management). HubSpot AI , aka Breeze AI , is making it easier for businesses to manage customer data, personalise outreach, and automate routine tasks across sales, marketing, and service teams.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
We all know that AI is everywhere these days. Whether its helping us write emails, forecast sales, or answer customer queries, its changing how we work for the better. One area thats seeing a major transformation thanks to AI is CRM (customer relationship management). HubSpot AI , aka Breeze AI , is making it easier for businesses to manage customer data, personalise outreach, and automate routine tasks across sales, marketing, and service teams.
Scroll through any ecommerce brands Instagram, and youll spot a pattern – influencer takeovers, founder vlogs, and personal stories galore. Its like the face of the brand is doing all the heavy lifting. And sure, that works – until it doesnt. Influencers lose their shine, founders step back, and suddenly the face of your brand is gone. Then what?
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