Wed.Jun 19, 2024

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Email Marketing Best Practices: Opt-in or Double Opt-in?

Aspiration Marketing

Are you unsure about the best way to build your email list? This guide explores the difference between "opt-in" and "double opt-in" for email subscriptions. We'll compare the advantages and disadvantages of each approach to help you decide which method best suits your marketing goals. By the end, you'll be equipped to build a high-quality email list that drives engagement and conversions.

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How to Choose Tools to Enhance and Improve Agency Operations

Social Media Examiner

Is your agency's growth hindered by inefficient processes or outdated tools? Looking for practical advice to optimize your tech stack? In this article, you'll discover how to streamline operations and leverage AI to boost efficiency. #1: The Core Tool Categories Every Agency Needs As a marketing agency owner, having the right tools is critical for […] The post How to Choose Tools to Enhance and Improve Agency Operations appeared first on Social Media Examiner.

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The Essential Guide to Content Curation

Buffer Marketing

Museums curate works of art. We marketers curate digital content. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never been more valuable.

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15 Abandoned cart email best practices to make more sale

AWeber

One of the most effective emails you can send to your audience is the abandoned cart email. When sent at the right time, an abandoned cart email serves as a helpful reminder to encourage your customers to complete their purchase. Many people put together a cart but get distracted before checking out. In fact, on average, 70.2% of online carts are abandoned.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Securing Your Data: Essential Cybersecurity Measures for Records Management Systems

Zumvu

Data breaches and cyber-attacks are common occurrences for companies and businesses worldwide these days. In fact, these instances are growing daily and becoming increasingly severe in intensity.

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AI is Changing Content Marketing in 2024, Hereamp;rsquo;s How

Zumvu

Content marketing has changed for good, and it’s all because of Artificial Intelligence. Stories abound of marketers pushing out more content than they’ve ever done in short timeframes.

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How white label link building services work in 2024 by Admix Global

Search Engine Land

White-label link building can transform your SEO strategy. It allows you to focus on other crucial parts of your digital marketing or an SEO agency. How? You simply outsource your link building to a professional team while keeping full control. Sounds easy, right? Specialized agencies create backlinks for your brand. They handle the entire process, often including creating content and linkable assets.

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What business are you in … Really?

Businesses Grow

What business are you in? That is one of the most deceptively difficult questions you’ll face. Here’s an example from my personal experience. One of my first consulting customers was a regional telecom company. This was a company run by engineers who were proud of their ability to offer the very latest technology. But when I asked customers why they valued this company, they cared nothing for the technology.

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Instagram Is Testing Non-Skippable Ads: What Does This Mean for Marketers?

Rock Content

In recent years, the prevalence of advertisements on social media has become increasingly dominant. Social media platforms continually seek ways to optimize ad delivery, ensuring that advertisers achieve maximum return on investment (ROI). At the same time, one of the key metrics that social networks consistently pursue is user screen time. This metric is crucial because the longer the screen time, the more ads are viewed, and it is closely linked to the user experience on the platform.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.