Kuno Creative

AUGUST 10, 2023

There has been a tremendous amount of chatter, discussion and lively debate regarding the use of artificial intelligence to multiply the output of work for marketing agencies and brands alike. Supporters tout its ability to enhance productivity and generate new content seemingly in the blink of an eye. Those opposed to its use worry about its accuracy and the ethical implications of replacing human thought and work with a machine.

Content Marketing 67

Content Marketing Marketing Marketers Product 67

Quikly

AUGUST 10, 2023

Picture this: You’re sitting at home shopping online. You're trying to buy something for yourself — maybe technology, apparel or even food. You find a 50% off discount. However, this discount is only available for the next 22 hours, and near the purchase button it tells you that ordering it within three hours will allow you to get free shipping. This is an example of urgency marketing , or crafting marketing promotions in a way that drives immediate consumer response.

Shipping 52

Shipping Food Marketing Marketers 52

Aspiration Marketing

AUGUST 10, 2023

Webinars have become a powerful tool for engaging and educating your target audience. But how do you create a webinar series that stands out? Keeping your audience captivated can take more effort than you think, especially when building a webinar series instead of a stand-alone webinar. But not to worry, we're here to help you captivate, educate, and conquer the webinar world with these tips and tricks.

Education 207

Education Digital Marketing Marketing Marketers 207

Search Engine Land

AUGUST 10, 2023

“Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this article, I’ll explain why manual link building is now less powerful and practical than digital PR. Relationships: The new currency of the web In recent years, Google has moved toward being a semantic search engine.

PR 96

PR Education SEO Branding 96

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

CMO Network

AUGUST 10, 2023

Lizzo's image was a beacon of empowerment and positivity that enhanced the social well-being of fans worldwide. Recent allegations question the authenticity of the brand.

Branding 94

Branding CMO 94

Search Engine Land

AUGUST 10, 2023

A brand’s online success relies on interconnected variables. Two critical facets of this interdependent digital ecosystem are search engine optimization ( SEO ) and customer experience (CX). When SEO and CX work together, they: Pave the way for businesses to reach the right people. Convert visitors into customers. Retain customers in the long run.

SEO 95

SEO Customer Journey User-Generated eCommerce 95

Search Engine Land

AUGUST 10, 2023

Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move. PPC has been very logical, data-driven and more science than art. But the industry is shifting, and creative is arguably one of the best levers PPC managers have to optimize performance.

Price 95

Price Performance Marketing User-Generated Advertising 95

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

User-Generated 91

User-Generated Marketing Marketers Analytics 91

Search Engine Land

AUGUST 10, 2023

Google Ads appears to be testing a new QR codes ad extensions. Scanning the QR code lets consumers instantly call a number provided by a business or brand. The feature, which was first spotted by SEO analyst Khushal Bherwani, has been appearing on a new expandable call box found at the bottom of ads. Inside the box, the brand’s telephone number is also displayed, making accessing a company’s contact details simpler.

SEO 95

SEO Search Marketers Branding Customer 95

Content Marketing Institute

AUGUST 10, 2023

You face a perfect storm of urgent change initiatives. Yet, your team may have change fatigue or lack the capacity to get them done. By proactively planning, you can help overcome those challenges and experience change success.

91

91

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

AUGUST 10, 2023

Although Google wants all online content available for AI training , the New York Times clearly wants to opt out. The Times has made numerous changes to its terms of service – all aimed at preventing AI companies from using the media organization’s content to train their systems. Why we care. Many large language models are trained using website content (see: Search the 15.7 million websites in Google’s C4 dataset ).

Place 94

Place Product Branding SEO 94

Martech

AUGUST 10, 2023

In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Tim Parkin is a marketing consultant and advisor. He brings a fresh perspective to marketing from his days in technology and game development. Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many othe

Shipping 89

Shipping Entertainment Customer Journey Communications 89

Search Engine Land

AUGUST 10, 2023

Google Ads API version 14.1 is now available – two months after version 14 was released. The minor update includes additional search term data, new recommendation types and account management assistance. Why we care. The updated version of Google Ads offers a range of new tools and features to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency.

Management 93

Management Search Marketers Customer Marketing 93

Social Media Examiner

AUGUST 10, 2023

Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? In this article, you’ll discover how to build a team to scale your Facebook and Instagram ads management. How Facebook Advertising and Instagram Advertising Help You Scale a Business First off, let's talk about […] The post How to Build an Internal Facebook Ads Team to Scale Any Business appeared first on Social Media Examiner.

Advertising 82

Advertising Advertisers Management Social Media Marketing 82

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

AUGUST 10, 2023

YouTube is launching a new analytics report to show your new and returning viewers by format type. What it looks like. You will find it on the Content > All tab in YouTube analytics. You’ll initially see data based on the past 28 days by Shorts , Videos and Live. You can click on See More to dig deeper in to your channel’s viewer data. Why we care.

Analytics 92

Analytics SEO 92

AWeber

AUGUST 10, 2023

Labor Day is just around the corner. Even though people won’t be in the office, they’ll still be in their inbox: People check their email on holidays just as frequently as any other Monday. So what better way to increase your sales than with a Labor Day email. To help you get those creative juices flowing we’ve compiled some of our favorite Labor Day email and subject line examples to give inspiration for creating your own campaigns this holiday.

Copywriting 77

Copywriting Promotion Email Marketing Marketing 77

Search Engine Land

AUGUST 10, 2023

Lyft will start serving ads to customers on its app for the first time this week. Adverts will appear while consumers wait for their taxi, when they are matched with a driver, and for the duration of the journey. The company is also planning to roll out video ads on the app later this year in addition to exploring other ad products such as in-car screens.

Advertising 91

Advertising Advertisers Search Marketers Product 91

Scoop.it!

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. From proper branding to SEO optimization , all the way to navigation and customer centricity, there are many things you need to keep in mind if you want to build a winning website experience.

User-Generated 77

User-Generated SEO Market Trends CRM 77

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

yorCMO

AUGUST 10, 2023

Discover the power of strategic marketing tailored for the manufacturing sector. Dive into 7 transformative tips to elevate your business from the factory floor to the industry forefront. The post From Production Line to Prime Time: 7 Marketing Tips for Manufacturers appeared first on yorCMO.

Manufacturing 71

Manufacturing Transform Product Marketing 71

CMO Network

AUGUST 10, 2023

In the ping pong match of generative AI announcements, it’s once again Salesforce’s turn to make a stir, this time with its Einstein Studio and Bring Your Own Model.

CMO 70

CMO 70

Buffer Marketing

AUGUST 10, 2023

If you’ve seen several messages saying, “@username invites you to join their Broadcast Channel,” you’re me over the past few months since Meta announced the feature in February 2023. What was once a trickle is now a flood as Instagram opened its Broadcast Channels feature to (almost) every user in June 2023. So what’s this feature?

Communications 52

Communications Promotion Place Management 52

Duct Tape Marketing

AUGUST 10, 2023

Wealth and Ownership Amid A Shifting Global Financial Order written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Carol Roth In this episode of the Duct Tape Marketing Podcast , I interview Carol Roth. She is a “recovering” investment banker; entrepreneur; speaker; economic, business, and financial commentator; content developer; and a New York Times bestselling author.

PR 58

PR Education Marketing Strategy Place 58

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

CMO Network

AUGUST 10, 2023

Loyalty rewards programs have been a popular strategy to incentivize repeat and larger purchases and help foster a sense of brand preference.

Branding 52

Branding CMO 52

Buffer Marketing

AUGUST 10, 2023

If you’ve seen several messages saying, “@username invites you to join their Broadcast Channel,” you’re me over the past few months since Meta announced the feature in February 2023. What was once a trickle is now a flood as Instagram opened its Broadcast Channels feature to (almost) every user in June 2023. So what’s this feature?

Communications 81

Communications Promotion Place Management 81

Martech

AUGUST 10, 2023

The importance of a well-structured blog posting schedule cannot be underestimated. When done right, it can enhance audience engagement and maximize the impact of your content. Find out how to optimize your posting schedule with the following case studies and best practices. Key takeaways: Optimizing your blog posting schedule can boost SEO and audience engagement When determining blog posting frequency, analyze audience behavior, preferences and peak traffic times.

Whitepaper 97

Whitepaper B2C eBook eCommerce 97

Martech

AUGUST 10, 2023

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” However, 61% also say it will wind up being a good thing for business.

Retail 89

Retail Digital Marketing Analytics Advertising 89

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.