Dreamgrow
MAY 3, 2022
Last Updated on May 31, 2022 by Karl I’ll never forget my first $1,000 profit. Read more The post The 5 Best Affiliate Marketing Courses (From a 7-Figure Marketer) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Chief Martec
MAY 3, 2022
It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech
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Search Engine Roundtable
MAY 3, 2022
Historically Google has said they won't be offering any SEO certification like they do for Google Ads, Google Analytics, and a whole slew of certification they offer. But that seems to have changed when Google announced the new Google Career Certificate scholarships for U.S. businesses.
AWeber
MAY 3, 2022
Want to make your brand more visible to your target audience - so you can attract and convert more customers? Who doesn't! But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
MAY 3, 2022
2022 Martech Landscape. There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two years ago, according to the 2022 Marketing Technology Landscape , Two years after publishing his last marketing technology landscape graphic, HubSpot’s VP platform ecosystem Scott Brinker has partnered with Frans Riemersma of Martech Tribe to create a new edition.
Search Engine Roundtable
MAY 3, 2022
Google Ads has rolled out the new create ad interface to all advertisers, the search company confirmed. This is a very subtle change in terms of the interface, there are no real new features - but the look is slightly different.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
MAY 3, 2022
A handful of new additions this month will be warmly welcomed by Microsoft advertisers. The post Microsoft Advertising is rolling out Auto-generated remarketing lists and more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Martech
MAY 3, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, here’s some perspective on branding. Everything a business does is marketing.
Search Engine Land
MAY 3, 2022
The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT. The post Google Ads reporting issues with APIs and Ads Scripts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Martech
MAY 3, 2022
Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. The announcement came at the Forrester B2B Summit in Austin, Texas. What Precision Social does. Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
MAY 3, 2022
Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs The post Google Responsive Search Ads: What you need to know appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Search Engine Journal
MAY 3, 2022
In this edition of Ask An SEO, a reader asks why their rankings rose, then dropped after paying a link building company to build links. The post We Paid Over $5000 For Link Building – What Happened? appeared first on Search Engine Journal.
Quikly
MAY 3, 2022
Three minutes. That’s how quickly the average cell phone user checks a text message after receiving it — and it’s the same sense of urgency you want your SMS subscribers to have.
Martech
MAY 3, 2022
Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through the sales funnel. “A CDP joins disparate systems and improves operational efficiency, providing a centralized location to collect, clean and control customer data,” said Cecilie Burleson, manager at consultancy EY, at The MarTech Conference.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Quikly
MAY 3, 2022
Scarcity marketing is not uncommon, mostly because of its ability to immediately motivate consumers. But for it to work in a way that serves your customers, you need to focus on using it in ways that are relevant to each individual it's reaching.
Hootsuite
MAY 3, 2022
AI-powered content creation: You’ve definitely heard about it, but should you use it? Here’s the thing. Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So. Many. Words.
Practical eCommerce - Marketing
MAY 3, 2022
Twitter's editorial newsletter service, Revue, is an opportunity for content marketers and creators to build email lists directly from their Twitter profiles. The post Use Revue for Twitter Content Marketing appeared first on Practical Ecommerce.
Search Engine Journal
MAY 3, 2022
Improve thousands of ecommerce product pages with a Product Information Management system and convert more customers with less effort. Here's how. The post Product Detail Page SEO: How Product Information Management (PIM) Helps appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
MAY 3, 2022
Google is testing infinite or continuous scroll on the desktop search results again. As a reminder, Google launched continuous scroll for mobile search last October. Google has also tested infinite scroll on desktop search for many many many years.
Hubspot Marketing
MAY 3, 2022
If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy. According to a HubSpot Blogs survey of 310 marketing professionals, 39% of marketers said Pinterest generated a high return on investment.
Search Engine Roundtable
MAY 3, 2022
Fabrice Canel posted an SEO best practices post for sites that use subscription-based and paywall content. While Google has something called flexible sampling, previously a first click free program - Microsoft Bing does not.
Search Engine Journal
MAY 3, 2022
Google patent for showing content from around the world but modifying the search results based on generic ratings. The post Google Patent for Modifying Results Based on Generic Ratings appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sprout Social
MAY 3, 2022
The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities.
Search Engine Journal
MAY 3, 2022
The digital marketer's guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns. The post How To Unlock Better Google Data Studio Segments Using “CASE” appeared first on Search Engine Journal.
Buffer Marketing
MAY 3, 2022
Most entrepreneurs and small business owners are familiar with other people not understanding what the heck you do and why. Your friends ask, “You can make money doing that ?” Your parents pester, “Why don’t you just get a ‘real’ job?” Well, I’ve experienced this threefold because I run three small businesses: boutique accounting firm Gratiam Consulting , content creation company The Empowered CPA , and blow dry bar GLAMbar.
Search Engine Journal
MAY 3, 2022
HubSpot WordPress Plugin, used by over 200,000 publishers, patched a Server Side Request Forgery vulnerability. The post HubSpot WordPress Plugin Vulnerability appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Kuno Creative
MAY 3, 2022
Are you having trouble coming up with videos to create for your business? Has your boss put you in charge of a video marketing campaign, but you’re not sure where to start? There are many different styles of videos for your company to produce, from a video to show off the features of your latest product offering, to an animated explainer video that gives a brief overview of how a service works — and so many more.
Digital Marketer
MAY 3, 2022
If you are having a hard time getting leads and conversions from your social media marketing right now, then you want to watch this video where Kris Krohn goes over: Which social media channels YOU should use based on your business How to know what kind of content to create to generate organic views How much content you should put out each week (without killing yourself) and, His top tip for taking off on social media.
David Meerman Scott
MAY 3, 2022
I’m super excited! Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet is now available. The 8th edition is out today in print and ebook editions the USA and Canada and will soon be available in other countries. An audiobook version is coming by mid-Summer.
Search Engine Roundtable
MAY 3, 2022
Microsoft has relaunched a revised Microsoft Advertising certification program and learning lab, the company announced. Microsoft said this was done based on the feedback from the industry, they "have updated our offerings to make them both more valuable and easier to use.".
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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