Content Marketing Institute
JULY 12, 2022
A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that.
Sprout Social
JULY 12, 2022
In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Why is it important to learn from the work of others?
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Practical eCommerce - Marketing
JULY 12, 2022
Embedded videos in marketing emails can increase clicks by upwards of 300%. Here's our primer on dos, don'ts, and getting started. The post Drive Email Engagement with Embedded Video appeared first on Practical Ecommerce.
Sprout Social
JULY 12, 2022
It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. Verification comes with a little blue checkmark on your name, a distinction that’s similar across all social media platforms. If you’ve been running your brand’s TikTok account and you’re wondering how to get that little blue checkmark, you’re in the right place.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Practical eCommerce - Marketing
JULY 12, 2022
Pinterest provides tools to help merchants promote and sell products. Here is a list of tools for creating shops, product catalogs, ad campaigns, live events, and more. The post 21 Tools to Sell Products on Pinterest appeared first on Practical Ecommerce.
AWeber
JULY 12, 2022
Remember that cringe-worthy moment when Steve Harvey read the wrong name for the winner of Miss Universe? Don’t be like Steve. Avoid mistakes in front of a large audience by testing emails before you send them. This doesn't take a lot of time - maybe five to 10 minutes. It will keep you from embarrassing yourself and annoying your subscribers. One bad experience can be enough to turn a subscriber away for good.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JULY 12, 2022
Most marketing fails, and often before it even starts. Marketing is pivotal to the success of every business. If your marketing fails, the business will follow suit. Ensuring the success of your marketing must be the absolute highest priority of any business. Far too often, however, it’s disregarded and completely overlooked. When marketing fails. Given that marketing organizations have notoriously limited resources, both restrictive budgets and small teams, there is no room for failure.
Scoop.it!
JULY 12, 2022
Email marketing is an effective strategy for any company. It boosts customer engagement, increases brand awareness, and as a result, generates more sales. However, small businesses often make the same mistakes when designing and sending marketing emails. . And while these common mistakes might not seem like a big deal at first, they can prevent your business from experiencing the highest possible ROI on your email marketing campaign.
Martech
JULY 12, 2022
As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? With so many moving pieces, it can be difficult to get your CX down to a simple definition. . What is customer experience. CX is about the relationship between a business and its customers.
Hubspot Marketing
JULY 12, 2022
Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts. The potential problem raises a good question: How do you highlight duplicates in Google Sheets?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Litmus
JULY 12, 2022
Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They allow subscribers to read the key elements of your emails quickly and easily. They are a great way to set apart important information from the rest of the email. As so often in email design , something that sounds as simple as adding a bulleted list actually can turn out to be a bit more difficult than you first thought.
Kuno Creative
JULY 12, 2022
Before the days of video marketing, there was a time when the word ‘video’ was mostly associated with home movies, VCRs or had to have the word ‘music’ in front of it to matter. Gen Xers remember when MTV actually played music videos. The channel changed the music industry and made household names out of one-hit wonders like The Buggles and Kajagoogoo.
Search Engine Roundtable
JULY 12, 2022
A couple of weeks ago, Patrick Stock of Ahrefs released a bombshell report showing that on average about 50% of queries in Search Console are hidden, i.e. classified as anonymized. I reached out to Google, giving them a chance to respond to this, and the result led to Google updating its help document on anonymized queries and the export/API capabilities.
Buffer Marketing
JULY 12, 2022
When we weren’t feeling fulfilled in our corporate jobs, we knew we were tired of working for someone else, but we were also looking for more ways to get involved with our community. We had become those typical working Americans who close our garage doors after coming home from work and don’t emerge to connect with the people around us, and we wanted to change that.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Set Up
JULY 12, 2022
In this Marketer Musings segment, the following mashup presents marketing leaders sharing the values that they demonstrate to their team and look for in team members. Which values do you exemplify as a leader? Which do you prioritize in your organization? WATCH SOME OF THE MARKETER MUSINGS VIDEOS BELOW. #1 - Service Leadership | Melissa M. Proctor , EVP and CMO at State Farm Arena and Atlanta Hawks.
Hubspot Marketing
JULY 12, 2022
It's hard to overstate the importance of having a quality website for nonprofit organizations. All of an organization's outreach, marketing, and ads need to drive an audience to take action like donating, finding out about services, or signing up for information. An effective website allows these actions to happen quickly and seamlessly, making the path to conversion for any of these actions feel effortless.
SMA Marketing
JULY 12, 2022
At SMA Marketing, we are always looking for ways to refine our processes to produce the best quality content marketing services for our clients in the most efficient way possible. We are currently in the process of building an in-house writing team to serve our clients' content needs. It's been a very rewarding endeavor, carried out by our exceptional Content Manager, Beth Walker.
Many Chat
JULY 12, 2022
Instagram is a great place to connect with your target audience and potential customers. Unfortunately, your competitors are taking advantage of these benefits as well. With 90% of users following at least one Instagram business account, there’s a lot at stake for brands that want to build relationships with followers. While competitors might sound intimidating, healthy competition is a good thing; it keeps you from becoming complacent.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
JULY 12, 2022
While there are no guarantees your pages will be crawled, telling Google via sitemaps still makes a difference. Here are 10 sitemap generators to help. The post 10 Best Sitemap Generators For Faster, More Productive Crawls appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 12, 2022
Sam Gooch noticed that if you filter the Google Search Console performance report to show video search appearance and desktop-only results, Google will start to flat line on June 13, 2022. I was able to replicate this and Daniel Waisberg from Google said he will have the Google team investigate.
Search Engine Journal
JULY 12, 2022
WordPress 6.0.1 maintenance release is now available, which comes with dozens of bug fixes and is recommended for keeping your site running optimally. The post WordPress 6.0.1 Maintenance Update Released With Multiple Bug Fixes appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 12, 2022
Google sent out email notifications to those who use Google Posts that they now expire after six months. Ben Fisher shared a screenshot of this notification on Twitter that read "did you know that after 6 months your most recent posts won't be highlighted on your Business Profile.".
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
OnPassive Marketing
JULY 12, 2022
With the growth of E-commerce importance in society, content is a critical ingredient that can help businesses to grow. But how do you choose your content strategy? In this article, we’ll explain why creating content for E-commerce is essential and what to consider when planning your strategy. What Is An E-Commerce Content Strategy? An e-commerce content strategy is a plan businesses use to create and publish content that will help them attract and retain customers online.
Search Engine Roundtable
JULY 12, 2022
Google has posted a new Doodle, Google logo, on its home page of the James Webb Space Telescope, for it taking the deepest photo of the universe ever taken.
Zumvu
JULY 12, 2022
It's no secret that pricing is one of the most important aspects of any business. After all, it is what determines how much revenue a company can generate.
Search Engine Roundtable
JULY 12, 2022
A couple months ago, Google teased the new video indexing report in Google Search Console. Well now, Google said this report will roll out to some sites "over the next few months." The tricky part, you may never see it, you would only see it if Google if Google detects videos on your site.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Roundtable
JULY 12, 2022
Here is a recap of what happened in the search forums today.
yorCMO
JULY 12, 2022
Michael Carter is a Fractional CMO at yorCMO. He’s a lifelong marketer of technology products and services. Michael is a sought after conference speaker, published author. He sees how marketing has changed over the years and noticed that the c-suite level is slow to adapt to these changes. Michael sits down with host Joseph Frost to talk about marketing strategies and how other members of the c-suite can make their marketing direction better.
Search Engine Roundtable
JULY 12, 2022
Google Ads now lets you download the overview card / page report as an image in PNG format or as data in CSV format. This was spotted by Chris Ridley on Twitter who shared a screenshot of this new download feature last week.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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