Search Engine Journal
JANUARY 20, 2023
OpenAI CEO Sam Altman comments on expectations for GPT-4. An overview of hints of what GPT-4 may offer. The post GPT-4 Is Coming: A Look Into The Future Of AI appeared first on Search Engine Journal.
Hubspot Marketing
JANUARY 20, 2023
Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. These 24 ideas cover content, advertising, social media, SEO, and lots more. 1. Test new versions of calls-to-action that are performing poorly. Estimated cost: $50 per call-to-action This test helps you identify the best ways to move prospects further along in their buying journey.
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Buffer Marketing
JANUARY 20, 2023
Launching a new feature is an exciting time at Buffer. It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. There's lots of excitement and a lot to celebrate. It's also a significant time for our Support team. A product launch can generate a lot of conversations with our customers.
Aspiration Marketing
JANUARY 20, 2023
From the current crop of articles, one might get the impression that inbound marketing was set to eliminate outbound in the battle for eyeballs. We don’t think that’s an accurate assessment at all. If you look closely, you’ll see that many agencies and in-house marketing departments are adopting a hybrid approach. They’re taking the best pieces of each methodology and combining their power to improve ROI even more than either could do alone.
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Search Engine Journal
JANUARY 20, 2023
Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience. The post Interactive Content: 10 Types To Engage Your Audience appeared first on Search Engine Journal.
Search Engine Roundtable
JANUARY 20, 2023
As of January 19, 2023, Google has updated the video indexing report in Google Search Console, which now reports on thumbnail indexing issues more accurately. The result may be that you see reassignment of "Missing thumbnail" issues to more specific issue types, Google said.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
JANUARY 20, 2023
Wondering how to build media that boosts a DAO or NFT project? Looking for a model to help you leverage token holders? In this article, you'll discover a three-part framework for building a decentralized media entity you can use to grow the exposure of your project. The Opportunity in Web3 Decentralized Media Creators weigh three […] The post Decentralized Media: A New Model for Web3 Projects appeared first on Social Media Examiner.
Search Engine Land
JANUARY 20, 2023
There’s software to track just about every piece of SEO data. For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. That said, having access to data doesn’t necessarily mean you need to monitor it, especially if it’s unhelpful or feels overwhelming.
Martech
JANUARY 20, 2023
I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the marketing technology and operations space. However, let me clearly state that there are certainly times and good reasons for saying “no.” Nevertheless, there are real consequences of earning a reputation as a dream killer or wall of no.
Content Marketing Institute
JANUARY 20, 2023
For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
JANUARY 20, 2023
When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Which CDP vendors should I consider? First, you have to find the right vendors. Here’s how to do that: Inventory all your databases and martech applications and be sure all stakeholders weigh in on which data and system integrations are priorities.
Search Engine Roundtable
JANUARY 20, 2023
Google has posted a new help document for posting restrictions around user-generated content in Google Maps. This is specific to reviews, photos, and videos users may update to Google Maps. This may also include content such as ratings or Q&A topics.
Search Engine Land
JANUARY 20, 2023
Google will demonstrate a version of its search engine with chatbot features this year, according to a New York Times report. Why we care. AI – and OpenAI’s ChatGPT in particular – has been discussed ad nauseum over the past two months. Microsoft already is reportedly working on adding ChatGPT features to Microsoft Bing search. This has the potential to reshape SEO significantly.
Search Engine Roundtable
JANUARY 20, 2023
Google is testing the "order online" button from the bottom of the search result snippet to the top of that snippet. I see it on the bottom, but some can see it towards the top of the snippet, above the sitelinks but under the description area.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Quikly
JANUARY 20, 2023
Once your brand builds its email list , it can be pretty disappointing to see that engagement from subscribers isn’t quite what you'd hoped for. You’re confident that at some point in the past your subscribers found value in your content, but now they’ve gone dark — and you’ve got the click-through rates to prove it.
Search Engine Land
JANUARY 20, 2023
The Verge has a piece up today named Inside CNET’s AI-powered SEO money machine. It covers much of what we reported in Google search responds to BankRate, more brands using AI to write content last week. It also dives more into how the company has been using machines to replace low-cost humans to generate low-quality content designed to rank well in search.
Search Engine Roundtable
JANUARY 20, 2023
Here is a recap of what happened in the search forums today.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
JANUARY 20, 2023
This morning, Google’s CEO Sundar Pichai announced their decision to lay off 12,000 employees and contractors, or approximately 5% of their total workforce. In an email to staff, Pichai said “I have some difficult news to share. We’ve decided to reduce our workforce by approximately 12,000 roles. We’ve already sent a separate email to employees in the US who are affected.
Search Engine Roundtable
JANUARY 20, 2023
The other day we reported on the newish check wait time button and now we are seeing a "join waitlist" button as well. I guess this gets you on the list to be seated at a restaurant.
Search Engine Land
JANUARY 20, 2023
On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme Court case regarding YouTube’s algorithms. This group included businesses, internet users, academics, and human rights experts, with some arguing that removing federal legal protections for AI-driven recommendation engines would have a major impact on the open internet.
Search Engine Roundtable
JANUARY 20, 2023
Last October, Google revamped its Google Webmaster Guidelines into Google Search Essentials and one part of that was to consolidate the previous pages on thin content and affiliate programs into the overall documentation. Lizzi Sassman from Google explained a bit more on why this was done.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Digital Marketer
JANUARY 20, 2023
When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead. Here are the tools that help you close more sales by utilizing your current tricks and contacts, i.e. without investing more in marketing: 1. Walnut.io: Make the Most of Your Product Demos Product demos are the most powerful sales tools.
Neil Patel
JANUARY 20, 2023
The end is nigh. No, not in the biblical sense. But the four horsemen of the apocalypse are circling Universal Analytics, which Google is sunsetting in July 2023. To survive the end times, you need to switch to Google Analytics 4—Google’s brand new and completely different platform. But there’s still some confusion about the major differences between Google’s old analytics tool and their new one — and that’s part of the reason so many marketers are hesitant to switch.
Search Engine Roundtable
JANUARY 20, 2023
This week we had two unconfirmed updates from Google rollout after the helpful content.
Search Engine Land
JANUARY 20, 2023
According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views. Heating is cheating. Six current and former employees of TikTok and its parent company, ByteDance, as well as internal documents and communications reviewed by Forbes, TikTok and ByteDance staff use a practice called “heating” to artificially boost the distribu
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Industrial Marketer
JANUARY 20, 2023
If you’re considering a refresh for your B2B e-commerce website, it’s important to remember that B2C buyers’ preferences are ever-changing to stay in line with the changes brought about by digitization. B2B buyers are no different. According to a Forrester report, 55% of B2B buyers completed their purchases online. Indeed, the internet has provided a.
OnDemand CMO
JANUARY 20, 2023
In today’s overcrowded messaging marketplace, content marketing continues to be the most important and effective method to grab your audience’s attention. By providing relevant and valuable content, you can attract prospects, convert leads, retain customers—while also increasing revenues and growing your business. High-quality content is the driving force behind SEO, PPC, and social media marketing and helps your content get seen.
Industrial Marketer
JANUARY 20, 2023
Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business. It has a product or service that it makes or provides, and their customers that have. Read more » The post 5 Steps to Creating a Digital Marketing Strategy for Your Manufacturing Business appeared first on Industrial Marketer.
Search Engine Land
JANUARY 20, 2023
Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant. Put simply, it meant that an algorithm is consistent enough that Google doesn’t have to worry about it because it’s been tested, works the way it should, and won’t require many changes
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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