Tue.Feb 25, 2025

article thumbnail

Localization vs. Globalization: What's the Difference?

Aspiration Marketing

A major brand attempts a global campaign with a single product and messagebut it falls flat. Why? They missed the mark on localizing their message. Globalization has brought unprecedented opportunities for businesses to expand their reach, but it's a complex landscape. This blog post will explore the distinct nature of globalization and localization and illuminate why recognizing their differences can make or break your business in the global marketplace.

Product 164
article thumbnail

Marketing measurement finally explained in simple way

The Marketing Operations Leader

In this edition: Marketing Measurement Finally Explained in a Simple Way Breakdown of Effective Campaign Ops Teams How Three People Run Marketing Lifecycle and Automation for Calm’s Billion Message Machine (Including Podcast Episode) Exclusive For Paid Subscribers : 10 Things I Learned in the Last 5 Years to Help You Level Up Your Ops Career Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill out this form to get started.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to protect your marketing survey against AI bot attacks

Martech

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Here’s how to protect your data from AI-driven manipulation. How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing.

article thumbnail

Claude Statistics: How Many People Use Claude?

Backlinko

Claude is an AI chatbot developed by Anthropic, a popular alternative to ChatGPT. Launched in March 2023, Claude quickly attracted a multi-million user base. Today, Claude has 18.9 million monthly active users worldwide. From the number of Claude users to Claude user demographics, youll find the latest data about Claude on this page. Key Claude Stats Claude has 18.9 million monthly active users worldwide.

article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern funnel framework helps standardize and improve a buyers experience.

More Trending

article thumbnail

AI and Machine Learning in Modern UX Design

Marketing Insider Group

AI in UX design has reshaped how digital experiences evolve. Interfaces now adjust based on real-time user behavior, creating interactions that feel seamless. Machine learning detects patterns, predicts preferences, and refines workflows without requiring manual updates. Quick Takeaways: AI refines UX by adapting interfaces based on real-time interactions.

article thumbnail

Top 5 Growth Strategies for Agencies in 2025

Set Up

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. With evolving Client demands, technological advancements, and increasing competition, Agencies must focus on strategies that enable sustainable and efficient expansion. For the last decade, Set up has worked with and surveyed a number of Agencies to advise them on how to stay competitive and achieve sustainable growth.

article thumbnail

Warehouse-native analytics webinar: 5 takeaways

Welcome Software

Whether you caught our recent deep dive into warehouse native analytics, missed parts of it, or couldn't make it at all – no worries! We've got the good stuff right here. With insights from Vijay Ganesan (founder of NetSpring), Sathya Narayanan (Senior Manager, Product Management at Optimizely), and Joe Timko (Principal Software Engineer at Optimizely), there's plenty to get excited about.

article thumbnail

Base Acquires Laudable to Power the Future of Customer-Led Growth with AI

Base.ai

Base Acquires Laudable to Power the Future of Customer-Led Growth with AI [San Francisco, California] [February 25, 2025] Base.ai , the AI-powered customer-led growth (CLG) platform, today announced its acquisition of Laudable , an AI solution that transforms customer conversations from call recording into customer insights, provides bot-based customer data search, and generates authentic social proof from customer conversations.

article thumbnail

AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

Use personalization to fix DRIP and make your data work for you

Welcome Software

As Consumer Packaged Goods (CPG) companies expand their direct-to-consumer (D2C) channels, they’re bypassing traditional intermediaries and forging direct relationships with their customers. This gives brands unprecedented access to their consumer data, providing them valuable insights about preferences, behaviors, and needs. But with great opportunity comes great challenges.

article thumbnail

Check Your SEO Strategy Vitals With These 5 Questions

Content Marketing Institute

The recent precipitous drop in search traffic at HubSpot prompted a lot of squawking. While you dont need to care about HubSpot, use the hullabaloo as a reminder to check in with your own SEO base. Is it still valid for your audience?

SEO 113
article thumbnail

Mastering Lead Re-Engagement: How to Convert Lost Leads

verse.ai

Sales and marketing teams know: lost leads = lost revenue. Not every lead will convert. However, some leads that dont convert at first can convert at a later time when re-engaged correctly. Without a lead re-engagement strategy, youre likely leaving money on the table with your lost leads. When youre devoting precious time and budget to lead generation efforts, a lead re-engagement strategy is crucial to getting the most bang for your buck.

article thumbnail

The Perfect Storm: Why Now Is the Time for Fractional CMOs to Scale

yorCMO

Discover why now is the ideal time for fractional CMOs to scale beyond solo consultancy and build a thriving, sustainable business.

59
article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

Rising and Top Travel Creators

Traackr

Discover our list of the rising and top travel creators of 2025.

52
article thumbnail

How to bulletproof your marketing pitches

Martech

Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy results the broader executive team wants. The team loves it. You can already see the impact it will have. You’re cheesin’ while you see it. Then you pitch it And just like that, the highest-paid voice in the room dismisses it without a second thought.