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A major brand attempts a global campaign with a single product and messagebut it falls flat. Why? They missed the mark on localizing their message. Globalization has brought unprecedented opportunities for businesses to expand their reach, but it's a complex landscape. This blog post will explore the distinct nature of globalization and localization and illuminate why recognizing their differences can make or break your business in the global marketplace.
In this edition: Marketing Measurement Finally Explained in a Simple Way Breakdown of Effective Campaign Ops Teams How Three People Run Marketing Lifecycle and Automation for Calm’s Billion Message Machine (Including Podcast Episode) Exclusive For Paid Subscribers : 10 Things I Learned in the Last 5 Years to Help You Level Up Your Ops Career Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill out this form to get started.
AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Here’s how to protect your data from AI-driven manipulation. How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing.
If it feels like the B2B marketing funnel concept has been around forever, youre not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern funnel framework helps standardize and improve a buyers experience.
Claude is an AI chatbot developed by Anthropic, a popular alternative to ChatGPT. Launched in March 2023, Claude quickly attracted a multi-million user base. Today, Claude has 18.9 million monthly active users worldwide. From the number of Claude users to Claude user demographics, youll find the latest data about Claude on this page. Key Claude Stats Claude has 18.9 million monthly active users worldwide.
Wondering where you should begin using AI in your work? Are you overwhelmed by the number of AI tools available and unsure which to try? In this article, you'll discover a practical framework for prioritizing where to use AI and finding the right solutions to streamline your business processes. Why You Need a System for […] The post The Smart Marketers Guide to Streamlining Work with AI appeared first on Social Media Examiner.
AI in UX design has reshaped how digital experiences evolve. Interfaces now adjust based on real-time user behavior, creating interactions that feel seamless. Machine learning detects patterns, predicts preferences, and refines workflows without requiring manual updates. Quick Takeaways: AI refines UX by adapting interfaces based on real-time interactions.
AI in UX design has reshaped how digital experiences evolve. Interfaces now adjust based on real-time user behavior, creating interactions that feel seamless. Machine learning detects patterns, predicts preferences, and refines workflows without requiring manual updates. Quick Takeaways: AI refines UX by adapting interfaces based on real-time interactions.
The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. With evolving Client demands, technological advancements, and increasing competition, Agencies must focus on strategies that enable sustainable and efficient expansion. For the last decade, Set up has worked with and surveyed a number of Agencies to advise them on how to stay competitive and achieve sustainable growth.
Whether you caught our recent deep dive into warehouse native analytics, missed parts of it, or couldn't make it at all – no worries! We've got the good stuff right here. With insights from Vijay Ganesan (founder of NetSpring), Sathya Narayanan (Senior Manager, Product Management at Optimizely), and Joe Timko (Principal Software Engineer at Optimizely), there's plenty to get excited about.
Base Acquires Laudable to Power the Future of Customer-Led Growth with AI [San Francisco, California] [February 25, 2025] Base.ai , the AI-powered customer-led growth (CLG) platform, today announced its acquisition of Laudable , an AI solution that transforms customer conversations from call recording into customer insights, provides bot-based customer data search, and generates authentic social proof from customer conversations.
As Consumer Packaged Goods (CPG) companies expand their direct-to-consumer (D2C) channels, they’re bypassing traditional intermediaries and forging direct relationships with their customers. This gives brands unprecedented access to their consumer data, providing them valuable insights about preferences, behaviors, and needs. But with great opportunity comes great challenges.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The recent precipitous drop in search traffic at HubSpot prompted a lot of squawking. While you dont need to care about HubSpot, use the hullabaloo as a reminder to check in with your own SEO base. Is it still valid for your audience?
Sales and marketing teams know: lost leads = lost revenue. Not every lead will convert. However, some leads that dont convert at first can convert at a later time when re-engaged correctly. Without a lead re-engagement strategy, youre likely leaving money on the table with your lost leads. When youre devoting precious time and budget to lead generation efforts, a lead re-engagement strategy is crucial to getting the most bang for your buck.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy results the broader executive team wants. The team loves it. You can already see the impact it will have. You’re cheesin’ while you see it. Then you pitch it And just like that, the highest-paid voice in the room dismisses it without a second thought.
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