Hubspot Marketing
FEBRUARY 9, 2018
As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". It’s 2018, and the way our prospects and customers find and consume content has certainly changed.
Adobe Experience Cloud Blog
FEBRUARY 15, 2018
If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment? As someone with experience in both marketing and legal departments, I can say both are driven by a determination help the customer succeed. In this blog, I’ll outline five tips to help your marketing and legal teams work better together.
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Content Marketing Institute
FEBRUARY 5, 2018
Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.
Marketing Insider Group
FEBRUARY 16, 2018
For the 162nd episode of The Marketing Book Podcast, I interviewed Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year […].
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Duct Tape Marketing
FEBRUARY 20, 2018
How to Remove Writers Block and Come Up with Awesome Content Ideas written by John Jantsch read more at Duct Tape Marketing. Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content , that doesn’t always mean your mind is right there with you.
Traackr
FEBRUARY 20, 2018
Social Tribe’s Megan Conley explains why a holistic approach to your influencer program can help you gain buy-in and scale an always-on strategy.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
FEBRUARY 28, 2018
As marketers, we spend vast amounts of time, effort, and sometimes money producing content and campaigns that speak to our prospects and customers to convince them to move to the next step of the customer journey. But there are ways in which our content and campaigns fall short for our audiences. In this blog, I’ll show you the four reasons your content isn’t working and what you can do to improve. 1.
Content Marketing Institute
FEBRUARY 2, 2018
It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? Is it great for business too?”. The simple answer is high-quality content serves both audience and business. “It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso.
Marketing Insider Group
FEBRUARY 26, 2018
Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without […].
Duct Tape Marketing
FEBRUARY 6, 2018
Using Content As Your Voice of Strategy written by John Jantsch read more at Duct Tape Marketing. I’ve said it once (or twice) and I’ll say it again: content is no longer king, it’s air. It not only touches all aspects of your marketing these days but of your business as well. Your audience expects to find information about any product, service, or challenge they face simply by typing a keyword into Google.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Traackr
FEBRUARY 9, 2018
In a Vogue 73 Questions spin-off, we ask Jay Acunzo 23 questions to get his thoughts on everything from his biggest brand crush to his hidden talent.
Hubspot Marketing
FEBRUARY 21, 2018
Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”. The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform?
Adobe Experience Cloud Blog
FEBRUARY 12, 2018
Metrics, metrics, metrics! You can’t avoid them. Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? ( Well maybe not millions, but there are really quite a few to choose from. ) KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns.
Content Marketing Institute
FEBRUARY 21, 2018
It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
FEBRUARY 19, 2018
Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […].
Duct Tape Marketing
FEBRUARY 13, 2018
How to Create Effective Content Without Adding More to Your To-Do List written by John Jantsch read more at Duct Tape Marketing. Content influences not only all aspects of our marketing but of our entire business as well. Content is not something you can take lightly. It needs to be front and center of your strategy and it needs to be done well. The only issue is, it’s time-consuming.
Zumvu
FEBRUARY 8, 2018
It’s an exciting time to be part of the business world these days--every week there seems to be a new startup, or an app developed to help you cut down on wholesale drop shipping costs.
Rock Content
FEBRUARY 20, 2018
It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams. While the Olympics have a way of naturally bringing communities together, creating this self-sustaining buzz during an incredibly short period of time, what do we do for the rest of the year?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
FEBRUARY 16, 2018
Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters.
Content Marketing Institute
FEBRUARY 9, 2018
Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. “Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. “Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.
Marketing Insider Group
FEBRUARY 13, 2018
Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought […]. The post What Is Thought Leadership?
Duct Tape Marketing
FEBRUARY 1, 2018
Content Marketing is About Customers, Not Keywords written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Content Marketing for Small Business. I’ve had content marketing for small business on the brain recently so I thought I’d write about it today. “ Boy, there is a topic that hasn’t been covered recently,” said nobody in a long time.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Zumvu
FEBRUARY 8, 2018
The technology has strongly misshapen the way the people have been doing and promoting the business. The internet alone has opened new chances and has given better access to more resources than ever.
Rock Content
FEBRUARY 1, 2018
Ah, Super Bowl season. Whether you are a lover of football or simply enjoy watching the spectacle for the commercials and halftime show, the Super Bowl is hard to ignore. We thought we’d help you get into the Super Bowl spirit by writing a post chock-full of plays. Just as quarterbacks have their favorite plays for winning games, social sellers have their favorite plays for winning at social selling.
Adobe Experience Cloud Blog
FEBRUARY 6, 2018
Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few common questions: Are shorter subject lines better?
Content Marketing Institute
FEBRUARY 19, 2018
Sitting in a staff meeting, my boss asked if there were any questions. I mentioned seeing a job posting online for the marketing department and wondered if the team was expanding. Several co-workers quickly interjected, “Why were you reading that? Are you looking for a new job?”. “No,” I replied. “I just like to keep tabs on what’s happening in the marketplace.”.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Marketing Insider Group
FEBRUARY 12, 2018
Predictive analytics fuel growth. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 times more likely to experience above industry average revenue growth rates. Their organizations are 2.1 times more likely to be positioned as an industry leader. Prescriptive analytics defines it. By 2015, the vast majority of B2B marketers, about […].
Duct Tape Marketing
FEBRUARY 15, 2018
Stop Networking and Start Focusing on Relationships That Matter written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Scott Gerber. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Gerber. He is the co-founder and CEO of The Community Company as well as Young Entrepreneur Council (YEC) and Forbes Councils.
Zumvu
FEBRUARY 16, 2018
While technology is constantly changing, there are a number of classic business techniques that are still effective.
Rock Content
FEBRUARY 8, 2018
So, you know you need to generate leads. You know you want to increases sales. And you know content is an increasingly critical ingredient in that equation; you get that content is hugely valuable. Then why do you think you can do it without a content team? I exaggerate, of course. Most readers here wouldn’t dream of marketing without a content engine – after all, the numbers speak for themselves.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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