Adobe Experience Cloud Blog

AUGUST 30, 2013

'Author: David Greschler Content marketing has a problem, but it’s not the one people think it is. When asked, most will tell you it’s “feeding the beast”. They can’t create enough content to keep up with the scheduled demands across all their channels. But in our quest to build more content, we marketers sometime lose focus of the real goal of our content marketing: to engage viewers so you can build your sales pipeline.

Whitepaper 134

Whitepaper Thought Leadership Content Marketing Advertising 134

Marketing Insider Group

AUGUST 8, 2013

'Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of content. This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. These changes have re-written the rules of content marketing.

Content Marketing 111

Content Marketing Whitepaper Marketing Marketers 111

Duct Tape Marketing

AUGUST 26, 2013

'Why Outbound Marketing Has Never Been More Effective written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The rallying cry of inbound and content marketers everywhere is that outbound marketing, you know, things like advertising, cold calling and overt promotion are evil. photo credit: The Eggplant via photopin cc.

Outbound Marketing 78

Outbound Marketing Inbound Marketing eBook Marketing 78

Adobe Experience Cloud Blog

AUGUST 29, 2013

'Author: Jon Miller Marketo’s email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the level of engagement. In the chart below, the horizontal axis shows the size of the send, measured by the number of emails delivered as part of a single batch. The vertical axis shows the Engagement Score, a proprietary algorithm our Data Science Team created to determine exactly how engaging each message is.

Thought Leadership 134

Thought Leadership Email Marketing Market Research Marketing 134

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Adobe Experience Cloud Blog

AUGUST 28, 2013

'Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience. We have tested subject lines, messaging, personalization, from lines, and the list goes on and on. So, what have we found to be the most effective?

eBook 134

eBook Thought Leadership Email Marketing Place 134

Adobe Experience Cloud Blog

AUGUST 27, 2013

'Author: Jon Miller Welcome to wondrous and exciting world of marketing automation, where you will travel and explore a wide variety of capabilities found in marketing automation software. Enjoy the exciting activities available in Republic of Lead Management, relax in style on the island of CRMica, and be part of the hustle and bustle in the United States of Lead Generation.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Marketing 134

Adobe Experience Cloud Blog

AUGUST 21, 2013

'Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. And more and more healthcare marketers are getting up to speed. Platforms like Facebook and Twitter let patients have conversations with real doctors and healthcare workers, and the ability to share such conversations help spark interest and get more p

eBook 134

eBook Thought Leadership Digital Marketing Place 134

Adobe Experience Cloud Blog

AUGUST 19, 2013

'Author: Jon Miller There are legal definitions of spam — in the U.S., for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. Canadian law prohibits senders from emailing anyone who has not explicitly requested that mailing, and Australian and European law require prior-consent. In the eyes of consumers, however, the definition of spam can be even broader and less forgiving.

Email Marketing 134

Email Marketing Law Thought Leadership Marketing 134

Adobe Experience Cloud Blog

AUGUST 22, 2013

'Author: Teddy Hunt BYOD (Bring Your Own Device) is everywhere, with enterprises across the globe taking advantage of the cost-cutting benefits such programs offer. BYOD allows employees to use their personal mobile devices–including smart phones, tablets, and even laptops–for conducting business, using company technology platforms, and accessing the company’s network.

Thought Leadership 134

Thought Leadership Manufacturing CRM Management 134

Adobe Experience Cloud Blog

AUGUST 16, 2013

'Author: Heidi Bullock We all know the saying, “there is nothing new under the sun”–this could be said for many things content related. Even what I am about to outline here is not a new concept, so I am writing this more as a friendly reminder for those of you that are stressed and under pressure to develop something *new*, *exciting*, and *thrilling*–for an upcoming marketing campaign or email.

eBook 134

eBook Whitepaper Food Thought Leadership 134

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Adobe Experience Cloud Blog

AUGUST 15, 2013

'Author: Phillip Chen I was asked by a date what three words my friends would use to describe me. I told him that they would say I’m sarcastic, loyal, and caring. Intrigued by this question, as an experiment I recently asked my best friend for three words that she would use to describe me. She said, “ambivalent, flirty, and hardworking”. I wanted to share this experience not because I want the world to know my friend thinks I bat my eye lashes at anything that moves–but I want to focus on

Branding 134

Branding Thought Leadership Communications Education 134

Adobe Experience Cloud Blog

AUGUST 14, 2013

'Author: Jason Miller Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”. For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities.

Thought Leadership 134

Thought Leadership Marketing Strategy Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 13, 2013

'Author: Kelly Jo Horton (@kellyjohorton) I recently spoke on a panel at the Inbound Marketing Summit (IMS) in San Francisco, and one of the questions to the panel was, “What skill set should you be hiring to create your inbound marketing dream team?” The other two panelists and I agreed that the needed skill sets have changed over the past few years, and you need a more diverse team to be successful.

Inbound Marketing 134

Inbound Marketing Thought Leadership Social Media Marketing Branding 134

Adobe Experience Cloud Blog

AUGUST 12, 2013

'Author: Raymond Coppinger I was listening to some old performances on KEXP , (the most awesome radio station on the planet) when I came across a set by Macklemore , the rapper from Seattle who has, with the help of the Internet of course, carved out a hugely successful career. At the end of the set , he was questioned by the presenter as to why he gives some of his music away for free, his response was simple and instantaneous; “Spread it, get it out there to the people – then go play&#

Content Marketing 134

Content Marketing Whitepaper Thought Leadership Marketing 134

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Adobe Experience Cloud Blog

AUGUST 20, 2013

'Author: Rajiv Kapoor This post below is a fictional account of a common situation experienced by many marketers when implementing marketing automation. This is written based off of what I have seen working as a senior consultant for Marketo. We have had marketing automation for 6 months, and I know we are only using a fraction of what it is capable of.

CRM 134

CRM Marketing Automation Platform Thought Leadership Marketing 134

Adobe Experience Cloud Blog

AUGUST 1, 2013

'Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. Savvy interactions can deepen customer relationships, inspire new ones, nurture and convert leads, and strengthen brand awareness.

Email Marketing 134

Email Marketing eBook Thought Leadership Shipping 134

Adobe Experience Cloud Blog

AUGUST 2, 2013

'Author: Isabel Cain This summer I am interning at Marketo. As a 16 year old who is currently in high school, interning at a tech company is definitely quite a change of pace. So what have I been spending my time doing? LOTS of research on LinkedIn and other social networking sites like Facebook and Twitter, which is not something I expected to be doing.

Thought Leadership 134

Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 7, 2013

'Author: Jon Miller Buyers today are empowered. The Web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience.

Email Marketing 134

Email Marketing Thought Leadership Fashion Marketing 134

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Adobe Experience Cloud Blog

AUGUST 9, 2013

'Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. No lead left behind, opp size large or small. A sprinkle of buy-in from the Boss. Just a dash of Jon’s Secret Sauce. All efforts suggest an automation win.

Thought Leadership 134

Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 5, 2013

'Author: Raymond Coppinger OK, so I have a confession to make–I am (still) a massive West Wing fan. I know, I know that show ended about 7 years ago and I am a dinosaur. While I sit with friends over coffee and they discuss the latest series of Game of Thrones–I sit there nursing my tea wishing it was cool to say that I wish I were a member of President Josiah Bartlett’s staff.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 6, 2013

'Author: Dayna Rothman Meet Dan. Dan walks into the office on Monday morning knowing full well that his budget is due into finance by end of the day. But Dan has struggled all month to get a complete picture of what his marketing team has spent. Dan thinks about how he is going to figure this all out and he is filled with dread. To top it all off Dan is stuck in spreadsheet hell.

Finance 133

Finance Thought Leadership Marketing Marketers 133

Marketing Insider Group

AUGUST 6, 2013

'Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Marketing innovation fails at most companies simply because it isn’t funded as part of a formal approach to testing new ideas.

Marketing 110

Marketing Marketers Marketing Plan Place 110

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Marketing Insider Group

AUGUST 1, 2013

'lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I think visual content will play a much more prominent role in the future of marketing as more and more of us look for quick, consumable chunks of content.

Marketing 106

Marketing Marketers Video Marketing CRM 106

Marketing Insider Group

AUGUST 15, 2013

'I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. And so the Rock theme of the event this year was just a natural fit.

Content Marketing 104

Content Marketing eBook Entertainment Marketing 104

Duct Tape Marketing

AUGUST 1, 2013

'5 Reasons Why Every Business Must Be a Learning Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jeff Cobb – Enjoy! Flickr photo credit DaveBleasdale. We are living in a golden age for “self-directed” learning. The Internet has empowered us to search and find information on nearly any topic imaginable, exchange knowledge with experts around the globe, and eve

Whitepaper 78

Whitepaper Transform Education Shoppers 78

Duct Tape Marketing

AUGUST 6, 2013

'3 Social SEO Tweaks Every Business Should Make written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing SEO, Content and Social Media are so tightly wound together these days that business owners and marketers need to grab every little advantage they can to wring the most out of their efforts in each area. Most of the major social networks have created ways to help content producers enhance the sharing of their content on their respective networks by making it

SEO 78

SEO Price Advertising Advertisers 78

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Duct Tape Marketing

AUGUST 12, 2013

'How to Make Your Time on Google+ Pay written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing So far Google+ has taken a back seat to other networks, such as Facebook, with all but the most Internet enthused and those in tech related fields. But, I believe Google+ holds some hidden opportunities precisely for this reason. photo credit: Thomas Hawk via photopin cc.

Customer 78

Customer Marketing Marketers 78

Duct Tape Marketing

AUGUST 8, 2013

'3 Marketing Strategies You Haven’t Tried written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Josh Kaufman – Enjoy! Photo credit: LollyKnit. Every business owner knows that attracting the attention of the right client at the right time is an essential part of building a thriving business.

Marketing Strategy 78

Marketing Strategy Marketing Marketers Product 78

Duct Tape Marketing

AUGUST 7, 2013

'People Don’t Share Brochures, They Share Stories written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Jonah Berger. We don’t always think of something that’s contagious as such a good thing. When it comes to marketing these days, however, it’s a very good thing. Getting something catch on or “go viral” is one of the most powerful forms of marketing. photo credit: ~ Pil ~ via photopin cc.

Marketing 78

Marketing Marketers 78

Duct Tape Marketing

AUGUST 20, 2013

'How to Use Social Media in Sales written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Smart salespeople have learned to tap the power of social media, but sadly, many companies still see social media tools and networks as a pointless and even scary place for their sales teams to focus. photo credit: BTO – Buy Tourism Online via photopin cc Many sales people don’t fully understand the power of social networks in the sales process or they relegate to s

Transform 78

Transform Finance Energy CRM 78

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing