Adobe Experience Cloud Blog

APRIL 2, 2012

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies. Combining the two can multiply the number of views you generate, dramatically increase sharing, and ultimately increase the number of potential customers who see your content.

Inbound Marketing 134

Inbound Marketing Outbound Marketing Marketing Mix Marketing 134

Marketing Insider Group

APRIL 12, 2012

Do you think you are fascinating? What if I told you that you most certainly are fascinating and that there is research to prove it? Less than 2 weeks ago I attended @ MarketingProfs Social Tech conference where I learned from an amazing keynote speaker, Sally Hogshead (@ SallyHogshead ) that yes, I am fascinating! “And research proves it?

Communications 84

Communications Branding Customer Marketing 84

Duct Tape Marketing

APRIL 11, 2012

Free Copy of What the Plus Book and Interview with Guy Kawasaki This content from: Duct Tape Marketing. Marketing podcast with Guy Kawasaki (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen). Depending upon who you listen to, Google+ is either the Holy Grail of social networks or another passing fade, but make no mistake, Google is Google and Google thinks this is important.

Customer 78

Customer Marketing Marketers 78

Adobe Experience Cloud Blog

APRIL 12, 2012

by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. But the trends of information abundance and attention scarcity mean that the tried-and-true ways of accomplishing these goals don’t work as well anymore. Fortunately, buyers put down their “anti-marketing” shields when they are actively seeking information or passively looking to be entertained or educated.

Inbound Marketing 134

Inbound Marketing CMO Entertainment Traditional Marketing 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

APRIL 16, 2012

by Jason Miller Pinterest is now the third most popular social network in the country. Traffic to the digital pin-board rose 50 percent from January to February of this year, with over 21 million visits in the last week of January alone. Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products.

CMO 133

CMO Communications Thought Leadership Product 133

Adobe Experience Cloud Blog

APRIL 9, 2012

by Seth Resler We welcome Leslie Griffey, Marketing Content Manager at Xactly Corporation , as a guest blogger. Finding new leads, leads that haven’t yet found you, and preparing them for sales is tough work. Rewarding people to do it well is even trickier business. A good lead generation team keeps your sales team fed and focused on closing deals. It fills your pipeline, creating a steady revenue stream.

Management 126

Management Marketing Marketers 126

Adobe Experience Cloud Blog

APRIL 24, 2012

by Maria Pergolino Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right. Larger conferences often have more choices, and bigger thought leaders, but lack the ability to truly get value from networking (especially since you’re traveling from building to building between sessions and due to the sheer volume of people).

Logistics 118

Logistics Event Marketing Food Education 118

Adobe Experience Cloud Blog

APRIL 18, 2012

by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo! As our first acquisition, today’s news is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market.

Shipping 113

Shipping Marketing Marketers Analytics 113

Adobe Experience Cloud Blog

APRIL 11, 2012

by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Want to know every last detail about how it works? Well, when you’re prospecting for sales leads by using social analytical search engine optimizationical quantifications of technologicadoodies blah blah blah blah… Let’s face it – you’re busy.

Inbound Marketing 111

Inbound Marketing Marketing Marketers Analytics 111

Adobe Experience Cloud Blog

APRIL 20, 2012

by Kelly Waffle What do football and B2B marketing have in common? They both rely on analytics to drive success. Let me explain… Imagine if in the National Football League they only kept track of how teams scored points (touchdown, field goal, safety) and how many people attended each game. No other statistics and metrics were tracked. Teams and fans wouldn’t know how well certain defenses played the run, how often teams converted on third downs, when teams should go for it on fourth dow

Analytics 109

Analytics Marketing Automation Platform Marketing Marketers 109

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

APRIL 24, 2012

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing. So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

SEO 105

SEO Social Media Marketing Marketing Marketers 105

Adobe Experience Cloud Blog

APRIL 4, 2012

by Seth Resler “Revenue Performance Management” (RPM) will be one of the most important business concepts to emerge in this decade. The future of B2B revenue revolves around it. Your success as an organization depends upon it. And your career as a leader may hinge upon it. How do we know? Because according to a new survey conducted by Marketo, RPM Leaders achieve 128% more revenue against their plans than average companies, and 178% more than the least mature companies.

Management 102

Management Customer Marketing Marketers 102

Adobe Experience Cloud Blog

APRIL 27, 2012

by Jason Miller Revenue Performance Management (RPM) is a strategy that allows you to track and measure each of your marketing initiatives so that you can connect them to the amount of revenue they generate. Then you can focus your resources on the marketing programs with the greatest return. Revenue Performance Management is a comprehensive business strategy that involves not only the Marketing department, but the Executive team and the Sales department as well.

Whitepaper 101

Whitepaper Management Marketing Marketers 101

Adobe Experience Cloud Blog

APRIL 25, 2012

by Jason Miller The following is a guest post by Joby Blume, Managing Consultant at BrightCarbon. In it, he shares some of the lessons he has learned about what is required for a successful marketing automation implementation. . Define Your Marketing Process. If you don’t have a marketing process, marketing automation won’t get you one. It will make it more obvious that you have a need, and it might make defining a process more urgent – but you need to process to automate.

Whitepaper 94

Whitepaper Marketing Marketers Communications 94

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Communications

Adobe Experience Cloud Blog

APRIL 17, 2012

by Seth Resler Recently, Marketo launched an in-depth survey of B2B companies to see how well they are maximizing the return on their marketing dollars. The preliminary results are in, and they are very telling. So, how do the top performing companies achieve their results? For starters, they sell more. Seems like a no brainer, doesn’t it? But when I say they “sell more,” I don’t mean they “sell more products and services” (although they do).

Management 90

Management Product Marketing Marketers 90

Adobe Experience Cloud Blog

APRIL 26, 2012

by Phil Fernandez Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies. My contribution to OpenView Labs’ praiseworthy mission was to write a blog post on a topic that is near and dear to my heart (actually, it is also kind of a pet-peeve of mine!).

Energy 84

Energy Performance Marketing Marketing Marketers 84

Marketing Insider Group

APRIL 24, 2012

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first.

Whitepaper 84

Whitepaper Inbound Marketing Traditional Marketing Promotion 84

Marketing Insider Group

APRIL 26, 2012

“ I can no other answer make, but, thanks, and thanks. ” ~ William Shakespeare. And so I offer up to you that the most important words in social media are “thank you!” They may be the most important words in, well, the history of words. But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important.

Branding 82

Branding Customer 82

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

APRIL 17, 2012

If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers. The second is that marketing can be more effective at creating value for our own business when we seek to meet the needs of our customers. Well, almost as a rule, I try to follow my own advice and don’t use this site as a platform to promote what we are doing at SAP.

Customer 81

Customer Transform Inbound Marketing Advertising 81

Marketing Insider Group

APRIL 10, 2012

Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. In this presentation, delivered @ MarketingProfs Social Tech , I showed 7 reasons why most marketing stinks.

Content Marketing 80

Content Marketing Entertainment Marketing Marketers 80

Marketing Insider Group

APRIL 3, 2012

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! (I’d love to know what the “other 10%” are doing?). But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue?

Whitepaper 80

Whitepaper Entertainment Education Content Marketing 80

Marketing Insider Group

APRIL 19, 2012

We all create content. But let’s face it, most of it is simply awful! How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words? I mean no one wants to call someone else’s (content) baby ugly… This is not just about marketing. This is relevant for all business professionals who write emails, create PowerPoint slides and leave voice mails (And that’s all of us).

Content Marketing 79

Content Marketing Inbound Marketing Entertainment Marketing 79

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

APRIL 4, 2012

The Three Most Important Factors of Business Success This content from: Duct Tape Marketing. While there are many factors that come into play when building a business, I believe that most important ones have nothing to do with innovation, balance sheets, finance or marketing. The most important over arching variable to your success in business is you.

Finance 72

Finance Energy Customer Marketing 72

Duct Tape Marketing

APRIL 16, 2012

How to Build a Business That Cannot Fail This content from: Duct Tape Marketing. There are many reasons why businesses don’t make it, but undoubtedly, the primary culprit is a lack of profitable clients. Jagz Mario via Flickr. I know that should seem obvious, but if more people truly appreciated this fact, they would go about their business in an entirely different manner.

Price 69

Price Customer Product Branding 69

Duct Tape Marketing

APRIL 30, 2012

In a perfect world, every customer relationship would be steeped in a complete understanding of the customer’s current wants, needs and desires. The trick of course is that getting anything that looks like that at all requires three things – incredible planning, thoughtful technology and consistent execution. The entire category of Customer Relationship Management (CRM) technology inherently offers the promise of this kind of relationship management while often providing little more than a

Management 68

Management Customer CRM Education 68

Duct Tape Marketing

APRIL 23, 2012

Odd as it may sound the title to this post isn’t really odd at all. In fact, most days I blog before the sun comes up and most days I wear whatever I feel like while doing so. One of my favorite bits of Hugh MacLeod inspiration. Now, that doesn’t mean I’m not serious about my blog. It is quite easily the most important business asset I’ve built. Today’s post title, however, is a nod to the freedom that my blog and the Internet in general have created for my business over the last ten years.

eBook 68

eBook Marketing Marketers 68

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

APRIL 26, 2012

If you’re thinking about starting a business or even if you’ve already started one, don’t spend your time fussing over spreadsheets, logos, budgets or competition. Packed house on opening day. Those are all parts of the puzzle, but if you want to build a business that cannot fail, spend what may feel like an exorbitant amount of time focused on building and nourishing a community.

Food 67

Food Health Place Marketing 67

Duct Tape Marketing

APRIL 25, 2012

The ultimate dream of any marketer is to go from “Hi, how are you?” to “And what form of payment will you be using today?” in 60 seconds or less. But of course some of us wanted a pony for our 10th birthday too. The process, and yes it is a process, of gaining enough know, like and trust to make a sale is a thoughtful one. It certainly can happen by putting enough good stuff out into the world and having all of that come together in the happy accident that is a customer, but there’s a psychology

Real Estate 65

Real Estate Customer Product Marketing 65

Duct Tape Marketing

APRIL 12, 2012

How and Why to Create Smarter Content This content from: Duct Tape Marketing. For several years now people like me have been advising you to create educational content as a foundational element of your marketing – and many of you have listened and profited. law_keven via Flickr CC But, and you knew this was coming; it’s no longer enough. Now that pretty much everyone gets that content is a must, it’s time to send your content creation and distribution to school to get smarter and more sophistica

Market Segmentation 64

Market Segmentation CRM Customer loyalty eBook 64

Duct Tape Marketing

APRIL 6, 2012

Setting Your Business Free Through the Practice of Systematic Delegation This content from: Duct Tape Marketing. After owning a business for over twenty years now, here’s something I firmly believe. Your business is worthless until it can operate without you. Now that may seem a bit harsh to some, but until you’ve created a system that allows others to bring in the business and provide the products and services without the need for you to make it happen, you’re stuck in a job.

Shipping 63

Shipping Place Product Marketing 63

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail