April, 2009

article thumbnail

Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders

Adobe Experience Cloud Blog

Increasing. marketing ROI is on every marketer's mind in today's business climate. As such, a common question I asked in the B2B Marketing Thought Leader Interview Series is "What is your advice for Marketers striving to increase marketing ROI?". Here are the Top Five Tips to increase marketing ROI, courtesy of our B2B marketing thought leaders: 1. Be Found — "According to a. recent study by MarketingSherpa, 80% of B2B purchasing decision makers say that they found the vendor when they were read

article thumbnail

Social Media: Signs your prospects want to hear from you

Adobe Experience Cloud Blog

Don’t ignore your customers and prospects by ignoring Social Media. When I am speaking about marketing automation and social media, I often hear marketers, executives, and customer service managers talk about how social media is not relevant to their particular brand or industry.   While I am sure there are some cases that this may be true, I have seen time and time again when companies join the conversation late in the game, frustrating customers and missing out on opportuniti

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Adobe Experience Cloud Blog

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Marketo recently worked with. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases.

article thumbnail

Buyer Behavior in a Recession

Adobe Experience Cloud Blog

Despite some signs of an improving economy , understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with. About a month ago, I participated in an webinar titled Buyer Behavior in a Recession , presented by Scott Albro, the president and CEO of Tippit. In this seminar, Scott presented some of the findings of their research, Recession Marketing for B2B Vendors , highlighting how the recession is impacting business’ purchasing behavior and what v

Price 66
article thumbnail

Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

article thumbnail

Don’t let Bad Leads Happen to You

Adobe Experience Cloud Blog

Building solid opt-in lists are no easy task.    Lead Management  requires creating solid thought leadership pieces, forming relationships with bloggers and analysts, building and optimizing forms and landing pages, and creating viral marketing pieces.   This takes time, patience, and hard work, and, even when you're doing the right things, and bringing in great leads, sometimes there is pressure for quantity, even if your leads are high quality and meeting your goals

More Trending

article thumbnail

Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. That's why I'm glad I had the opportunity to meet Jep Castelein , author of. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series.

article thumbnail

Introducing Maria Pergolino aka InboundMarketer

Adobe Experience Cloud Blog

I'm thrilled to welcome Maria Pergolino as another author of the Modern B2B Marketing blog. I first met Maria when her company selected Marketo Lead Management for their marketing automation system, and was immediately impressed with her demand generation expertise. Maria is now an independent contractor working with Marketo, helping out with Marketo's lead generation and lead nurturing programs as well as our social media initiatives.