Hubspot Marketing

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all.

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Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?

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Adams & Knight Marketing

MARCH 5, 2018

The Social Shake-up, one of the nation’s premier social media conferences, named Edgardo Rossetti, a 10-year veteran social media manager at Adams & Knight to its prestigious list of forward-thinking Social Media Movers and Shakers for 2018. Besides Rossetti, the list of winners included other social media movers and shakers from companies like Capital One, Dell, Cisco, Southwest Airlines, Harrahs Resorts, Delta Dental Insurance and IBM.

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Content Marketing Institute

MARCH 12, 2018

Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.”. Do we need to bleed when we write? When you reframe writing as a practice, you can sit in the discomfort of knowing it’s never going to be completely easy.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Marketing Insider Group

MARCH 5, 2018

Are you trying to find Content Marketing Agency to help you grow your business? Of course you are (or you should be) ?? Why? Because Content marketing has the power to grow your traffic, to generate leads, and to deliver real Marketing ROI. It’s 3 times more effective than outbound strategies. It can boost your […]. The post How to Find the Content Marketing Agency To Seriously Grow Your Business appeared first on Marketing Insider Group.

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Traackr

MARCH 28, 2018

Traackr's capabilities and data make it easy to gauge the authenticity of an influencer and detect anything inconsistent, in particular fake followers.

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Adobe Experience Cloud Blog

MARCH 27, 2018

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand and agree with from the get-go. Click To Tweet.

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Duct Tape Marketing

MARCH 6, 2018

How to Fix a Broken Content Strategy written by John Jantsch read more at Duct Tape Marketing. Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the best yet. So, let me ask you a potentially awkward question: Are you on track to meet those goals?

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Content Marketing Institute

MARCH 16, 2018

Have you heard Google’s thunderous bellow? It’s shouting: “Hey marketers! Yeah, you guys, the ones producing all the content. SEO is still really important.” Here are four recent instances of this: 1. Google drastically improved Search Console. Free software (formerly known as Webmaster Tools), Search Console is designed to help users understand and improve their websites.

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Marketing Insider Group

MARCH 12, 2018

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. By harnessing the potential of the people who know your brand better than even your most devoted customers, you can tap into a rich source of brand advocacy and fuel […]. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Traackr

MARCH 12, 2018

We sat down with Raymond Morin, social media expert, speaker and author, to talk about the "Connected Consumers" and influence in the digital era.

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Hubspot Marketing

MARCH 21, 2018

You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free to use. And even the free ones might not be the easiest to use or have all the features you need.

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Adobe Experience Cloud Blog

MARCH 26, 2018

You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. That’s why it’s important to know what to test and how to test it.

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Duct Tape Marketing

MARCH 21, 2018

Tips for Scaling Your Small Business Efficiently and Effectively written by John Jantsch read more at Duct Tape Marketing. When you started your business, chances are you didn’t do it with the intention of working with high-stress levels and long hours the rest of the life. In an ideal world, many business owners have the idea to create a business and then let it run in the background without a whole lot of their own involvement.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

MARCH 2, 2018

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). A Wikipedia entry offers two slightly different definitions in its first two sentences. This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago.

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Marketing Insider Group

MARCH 8, 2018

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results […].

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Traackr

MARCH 5, 2018

"The Data Makeover: How Influencer Insights Will Shape Programs" Traackr's presentation at the 2018 WWD Digital Beauty Forum.

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Hubspot Marketing

MARCH 19, 2018

With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps. Lucky for you, there are plenty of apps and tools available to help you edit Instagram photos, gain followers, attract likes, and analyze your performance.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

MARCH 29, 2018

In 1962, at the Seattle World’s Fair, IBM demoed the ‘Shoebox’—a machine that could understand 16 spoken words in English (10 of them were actually just digits, from ‘0’ through to ‘9’, but at the time, this was genuinely groundbreaking stuff). Four years later, an early episode of Star Trek aired, featuring a conman trafficking mail-order brides. But the episode was notable for another reason—this was the first time viewers would have seen the crew of the Enterprise talking to its computer.

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Duct Tape Marketing

MARCH 15, 2018

Why Problem Solving is the Golden Ticket For Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success. Here’s the thing, problem-solving is easier said than done.

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Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through the growth and evolution of social media.

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Marketing Insider Group

MARCH 14, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. LinkedIn offers a number of marketing tools that you can use to drive more […]. The post 7 Tips for Better LinkedIn Leads appeared first on Marketing Insider Group.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Zumvu

MARCH 22, 2018

If you’re applying for your Employer Identification Number (EIN) so that you may become a part of the system, then you need to learn which business structure suits you best.

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Hubspot Marketing

MARCH 22, 2018

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The ecommerce industry is booming and shows no signs of slowing down. Nowadays, stores can’t compete without offering excellent ecommerce options, and 56% of in-store purchases are influenced by digital commerce.

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Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Perhaps this explains why there are still a small number of CMOs in the boardroom. Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. That big discrepancy suggests a gap in value placed on the disciplines.

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Duct Tape Marketing

MARCH 27, 2018

The Role of Content Has Changed – Here’s How You Can Adapt written by John Jantsch read more at Duct Tape Marketing. It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook. Gate it behind a form on a landing page. Drive people to your landing pages through blog posts, social media, advertising, and email campaigns.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Content Marketing Institute

MARCH 19, 2018

If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers? Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. If only it were easy to boost conversion rates.

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Marketing Insider Group

MARCH 27, 2018

If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Each year, people who buy products online behave a little bit differently from the year before. They expect something different or more from the businesses they buy from, they rely on new people or sources to help them […]. The post How Consumer Habits Are Evolving in 2018 (and What to Do About It) appeared first on Marketing Insider Group.

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Zumvu

MARCH 17, 2018

No matter how young your brand is and which industry it belongs to, you can connect better with your target audience by leveraging thought leadership for establishing ‘faces’ and ‘narratives’

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Hubspot Marketing

MARCH 14, 2018

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. In tech, a whitepaper usually describes a theory behind a new piece of technology.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail