Hubspot Marketing
JANUARY 5, 2018
The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited. AI -- especially “deep learning” technology -- brings new opportunities and innovation in the way digital marketing, sales, and customer support are handled.
Content Marketing Institute
JANUARY 22, 2018
Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them).
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Marketing Insider Group
JANUARY 9, 2018
If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JANUARY 19, 2018
Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. What’s more, until the digital age, arguing against these statements was near impossible. Now, marketers are lucky enough for the ability to fight these words with a long list of KPIs and ROI.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Traackr
JANUARY 5, 2018
Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JANUARY 31, 2018
Although the exact day and time you post content to Instagram matters less than it used to -- since your followers’ newsfeeds are now organized by relevance, engagement, and other factors versus post age -- it’s definitely still important. Here’s why. Let’s say 10% of your audience is online on Tuesday at 3 p.m. You post a creative GIF showcasing your latest product.
Content Marketing Institute
JANUARY 31, 2018
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. With the success of high-profile series like Serial and S-Town, highly successful podcast networks like Wondery and Gimlet, and the growing legitimization of audio content as a vehicle for high-caliber performers and other creative talent, consistent audio st
Marketing Insider Group
JANUARY 8, 2018
Interactive video. Unforgettable live events. Micro-influencers who can pack a trust-building punch. Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? With more […].
Adobe Experience Cloud Blog
JANUARY 29, 2018
Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business is at the forefront of their minds. The new year is naturally a time to consider taking your hypothetical venture and testing it out to see whether there’s a viable business there.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Rock Content
JANUARY 11, 2018
Culture is what makes an organization unique – the character, personality, sum of its values, and traditions. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey. This is where you’ll also get insight into what to expect from the day-to-day Scribbler life and advice on how to be successful during the recruitment process.
Duct Tape Marketing
JANUARY 9, 2018
Understanding, Narrowing, and Choosing Your Ideal Client written by John Jantsch read more at Duct Tape Marketing. In marketing today it’s common to hear that you must know who your target audience is in order to be effective with your marketing. This mostly implies that you determine the makeup of a market that your business is most likely to attract.
Hubspot Marketing
JANUARY 30, 2018
Influencer marketing has skyrocketed since it first made its mark. That's very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements. That's because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible.
Content Marketing Institute
JANUARY 18, 2018
“Wow! Check out what technology is making possible!”. If Intel’s digital magazine iQ could speak, that’s what it would say. One article , for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants. iQ by Intel may not sell those emergency buttons, the bee-like drones, or any of the other tech-driven creations it covers.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Marketing Insider Group
JANUARY 2, 2018
Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […]. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JANUARY 31, 2018
You’ve just shared your video with the world. The view count is coming in and looking at the numbers, you feel the investment was worth it. Should you be excited? Well, not just yet. To be honest, the view count is the least important metric because it doesn’t really come close to the only metric driving your video strategy. In fact, what counts as a video view on many social platforms is 3 seconds or more, or just opening the video.
Rock Content
JANUARY 8, 2018
“You were born with two ears and one mouth for a reason…so that we can listen twice as much as we speak.”. – 55 AD from Epictetus , the Greek Sage and Stoic philosopher. Listening is probably one of the most important skills we can use in all aspects of our lives – both personally and professionally it shows empathy, a genuine interest and through active listening we can learn a lot about a person.
Duct Tape Marketing
JANUARY 18, 2018
Getting Started with Defining Your Ideal Client written by John Jantsch read more at Duct Tape Marketing. If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Defining Your Ideal Client. Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, “I can work with anyone I want to work with,” would you still be working with who
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Hubspot Marketing
JANUARY 24, 2018
It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. These statistics were gathered by surveying 570 unique respondents in December 2017.
Content Marketing Institute
JANUARY 8, 2018
Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of statistics: The more we swing, the greater the chance we’ll get a hit.
Marketing Insider Group
JANUARY 15, 2018
Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with.
Adobe Experience Cloud Blog
JANUARY 23, 2018
Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Lusha
JANUARY 10, 2018
A pleasure to make your acquaintance! I’m Lusha, and I help marketing professionals save time and meet their goals faster. Today I’ll discuss lead generation tools – specifically, ones that will add a lot of value to your lead gen operation but won’t cost you a buck. Lead generation has changed. In the past, a majority of leads came through outbound channels like tradeshows, print and TV advertising, and paid online advertising.
Duct Tape Marketing
JANUARY 3, 2018
8 Ways Local Businesses Can Get Started with Link Building written by John Jantsch read more at Duct Tape Marketing. I work with clients and consultants all over the world, and a common theme I see is that many local businesses don’t know where to get started when it comes to local search, and with that, comes not understanding the importance of link building and how to get started.
Hubspot Marketing
JANUARY 4, 2018
If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. You're clever. You already know that YouTube is an important content tool, and you're ready to start leveraging video for your own business. This article will cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audien
Content Marketing Institute
JANUARY 23, 2018
Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. You need to adapt to the tweaks and updates to earn and retain high rankings. One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. 1.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
JANUARY 3, 2018
At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JANUARY 10, 2018
Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” There is no better way to educate leads on your value proposition than webinars.
Rock Content
JANUARY 29, 2018
The Value of a Strategic Partnership. What happens when one of the world’s foremost SEO providers partners with the industry-leading SEO enterprise platform? You get one of the fastest rising digital marketing agencies in the U.S. and a company that has received industry awards for its explosive growth, excellence in digital marketing and company culture.
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