Adobe Experience Cloud Blog

AUGUST 15, 2019

What is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver. Of course, measuring the effectiveness of your experiences can be difficult—especially when you’re collaborating with several internal teams, leveraging multiple tools, and engaging with prospects and customers across numerous channels.

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Hubspot Marketing

AUGUST 15, 2019

B2B businesses are proof that any business can be successful on social media. Why? Because they've turned a niche industry that -- admittedly -- isn't the most exciting into a playground for social content. When I think about B2B companies with a great social media presence, a lot of examples come to mind: IBM, Google, HubSpot, and so many more. These companies do an amazing job of sharing content that interests and builds their audience -- so much so that they don't seem too concerned with broa

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Sprout Social

AUGUST 15, 2019

We all crave validation. Whether it’s a thumbs up on your new outfit or a pat on the back from your boss, endorsement feels good. When it comes to brands and entities on social media, that validation typically comes in the form of verification. To be more specific, it’s all about attaining that coveted blue check mark. As you’d expect, securing something like a verified badge on Instagram is not easy and not available to everyone, for obvious reasons.

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Hootsuite

AUGUST 13, 2019

Marketers hungry for more insights into their Instagram audience now have the option of signing up for an Instagram creator account. Instagram introduced the account option in early 2019 as an alternative to the business profile. After a brief beta testing period, the social platform made creator profiles available to anyone. How do Instagram creator profiles differ from a regular business profile though?

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Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Neil Patel

AUGUST 13, 2019

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.

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Marketing Insider Group

AUGUST 14, 2019

Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. Eighty-nine percent of C-level executives find that developing a strategy that can dynamically respond to market conditions is very important to […].

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Content Marketing Institute

AUGUST 13, 2019

Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes. Continue reading → The post Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes appeared first on Content Marketing Institute.

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Content Marketing Branding Marketing Marketers 111

Neil Patel

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios.

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Marketing Insider Group

AUGUST 13, 2019

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. This doesn’t mean that content […]. The post 5 Ways to Turn Dry Topics Into a Content Marketing Win appeared first on Marketing Insider Group.

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Sprout Social

AUGUST 14, 2019

As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. At any given time, we’re asked to create a social media graphic, respond politely to an irritated customer and source content for next week’s posts. Learning about paid ads and how they work is yet another skillset that can help you expand your expertise as a marketer.

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Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Content Marketing Institute

AUGUST 14, 2019

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project. Continue reading → The post 7 Things Successful Marketers Do With Original Research appeared first on Content Marketing Institute.

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Duct Tape Marketing

AUGUST 13, 2019

5 Tools Every Business Needs to Create an Amazing Website written by John Jantsch read more at Duct Tape Marketing. Your website is the heart of your online marketing efforts. Every other tactic that you undertake should drive visitors back to your website. It’s the one corner of the internet that is all your own. It’s where you can share your brand story in the way that best represents who you are and what you do.

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Marketing Insider Group

AUGUST 12, 2019

Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman. But wtf does she know about content marketing? I’ve asked this question […]. The post WTF Does Mindy Kaling Know About Content Marketing appeared first on Marketing Insider Group.

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Sprout Social

AUGUST 12, 2019

Your online reputation has never been more important for business success. The past few years have seen a massive growth in online reviews, particularly across social media sites like Facebook and Google My Business. More importantly, consumers are increasingly relying on these peer-sourced reviews to find information about local businesses and make purchase decisions. .

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Content Marketing Institute

AUGUST 12, 2019

Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field? Continue reading → The post How to Make Your Brand’s Podcast Soar to Top of the Charts appeared first on Content Marketing Institute.

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Duct Tape Marketing

AUGUST 14, 2019

How to Discover and Embrace Your Creative Side written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tania Katan. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I visit with Tania Katan. She is a speaker, bestselling author, and CEO of Creative Trespassing. She’s dedicated her life to embracing creativity and teaching others to do the same.

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Pam Didner

AUGUST 12, 2019

What is a Messaging Framework? What Are the Benefits of a Messaging Framework? How to Create a Messaging Framework. Hidden Benefits After Finalizing Your Messaging Framework. Product-Specific Messaging Template. Thought-Leadership Messaging Template. Product-Specific Messaging Framework (Sample). Thought-Leadership Messaging Framework (Sample). Here is the harsh reality….

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Thought Leadership PR Copywriting Communications 72

illumin

AUGUST 14, 2019

This week, we see some niche campaigns make our top 10 list! Coming into the second spot on this week’s chart is LG, with a video featuring the world’s first one millisecond response gaming monitor, the LG UltraGear. Also new to the chart this week in the ninth spot is 4 Wheel Parts, a retail company specializing in truck, Jeep, and off-road performance products.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Content Marketing Institute

AUGUST 15, 2019

“Energy is a good story” is the tagline this B2B Content Marketer of the Year finalist and his team deliver every day. They craft content into stories that spark people’s curiosity and inspire hope for the future. Continue reading → The post How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist) appeared first on Content Marketing Institute.

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Duct Tape Marketing

AUGUST 10, 2019

Weekend Favs August 10 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Litmus

AUGUST 12, 2019

Wait… what happened to my email?! We’ve all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn’t look great out in the real world. It doesn’t matter if you’re day 1 or day 1000 on the job, an email marketer by trade or by circumstance, a designer or a coder.

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illumin

AUGUST 14, 2019

Our “Accessing Culture Beyond Ethnicity” series is back to break down how we access culture using technology. Today we are tackling an important component of the in-culture approach, which is often overlooked in modern digital advertising strategies. Whenever possible, it is important to pay attention to what users are telling you with their digital consumption habits.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Content Marketing Institute

AUGUST 16, 2019

In less time than it takes the Kardashians to pick a fight, Robert Rose dishes all about data this week. He reveals a tactic missed by many, converses with a Content Marketer of the Year finalist, and shares a content idea you can use. Continue reading → The post The Weekly Wrap: Data Makes Content Marketing Better appeared first on Content Marketing Institute.

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Duct Tape Marketing

AUGUST 13, 2019

Transcript of Why You Need a Virtual Assistant (And How to Find One) written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing.

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Moz

AUGUST 12, 2019

Posted by MiriamEllis “When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer. Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss.

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Rock Content

AUGUST 13, 2019

To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? And how are we capturing that traffic? It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Litmus

AUGUST 15, 2019

“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you ever heard someone say this sentence, you’ve witnessed someone fall for the most common misconception about deliverability. Deliverability is not the same as delivery rate. Even if the latter is healthy, you can still have issues with the former.

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Health Email Marketing Management Place 59

Duct Tape Marketing

AUGUST 14, 2019

Transcript of How to Discover and Embrace Your Creative Side written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll.

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Moz

AUGUST 11, 2019

Posted by KristinTynski In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my suspect site that provides little or no value.”.

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Adobe Experience Cloud Blog

AUGUST 15, 2019

What is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver. Of course, measuring the effectiveness of your experiences can be difficult—especially when you’re collaborating with several internal teams, leveraging multiple tools, and engaging with prospects and customers across numerous channels.

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Thought Leadership Marketing Marketers User-Generated 54

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing