Hubspot Marketing

AUGUST 16, 2017

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It's incredibly difficult to be succinct, and it's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does. That's why we have a lot of respect for the brands that have done it right.

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Branding Food Automobile Advertising 145

Adobe Experience Cloud Blog

AUGUST 18, 2017

When it comes to high growth areas, social media marketing fits the definition in terms of both the percentage of your budget it consumes and in the ROI it generates. But the path isn’t smooth or simple. All too often, marketing teams are drawn to paid or organic social media strategies based on past successes or failures rather than as part of a comprehensive social strategy.

Social Media Marketing 134

Social Media Marketing Thought Leadership Customer Journey Communications 134

Marketing Insider Group

AUGUST 15, 2017

Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting? Now that takes skill. When marketers can […]. The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group.

Content Marketing 111

Content Marketing Finance Fashion Marketing 111

Duct Tape Marketing

AUGUST 17, 2017

How To Write Content That Boosts Your Bottom Line written by Guest Post read more at Duct Tape Marketing. What is the greatest marketing challenge in the digital age? For many entrepreneurs and small business owners, it lies in creating content profitably and sustainably over the long haul. When virtually all of your customers are spending their waking hours reading, searching for, and sharing content online, it makes total sense for you to write and publish content online.

Copywriting 75

Copywriting PR eBook Digital Marketing 75

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Rock Content

AUGUST 15, 2017

LinkedIn finally joined all the other networks in allowing native video. I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Of course, I immediately wanted to give it a shot to see how easy it would be to upload video to LinkedIn. Then I started thinking about how many of my clients, and also I, would want to integrate native LinkedIn video into our content marketing strategies.

Content Marketing 66

Content Marketing Marketing Marketers Marketing Strategy 66

Adobe Experience Cloud Blog

AUGUST 17, 2017

Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. However, new research on consumer sentiment on Google shows that 43.5% of respondents do not realize that their search results are personalized. In this blog, I’ll cover the key factors you need to succeed with personalized SEO results as well as the best way to optimize.

SEO 134

SEO Thought Leadership Place Management 134

Duct Tape Marketing

AUGUST 15, 2017

5 Copywriting Tips That Will Explode Your Sales written by Guest Post read more at Duct Tape Marketing. Regardless of size and stature, all businesses have one thing in common: they all rely on words to sell. No matter what your product or service is (or how good it is), you’ll need to communicate the value of what you’re selling effectively if you are to make money.

Copywriting 68

Copywriting Entertainment Communications Branding 68

Rock Content

AUGUST 17, 2017

I’ve been hearing this question from digital marketing leaders and executives more often lately: How do I get my content teams to tell better stories? Of course, “better” is highly subjective. What it often comes down to is how do we make them: Unique. Highly relevant. I’m really glad more and more executives are realizing the importance of developing these skillsets in their teams.

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CMO Marketing Plan Content Marketing Digital Marketing 63

Adobe Experience Cloud Blog

AUGUST 16, 2017

Whether you’re an intern or a new hire, it’s important to make a name for yourself in your new organization. I had the privilege of interning at Marketo this summer, and it was an incredible experience. I’m heading into my Junior year at NYU, majoring in Business. I’m starting to narrow down exactly where in the business world I want to work. My experience working for a Demand Generation team has been terrific, and I’ve learned a lot about how to succeed in the business world.

Thought Leadership 134

Thought Leadership Management Marketing Marketers 134

Marketing Insider Group

AUGUST 15, 2017

Your CRR is like a business insurance policy. Staying on top of your customer retention rate can be the most effective way to ensure a promising future – and to prevent a surprise downfall. Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or […]. The post What Is Customer Retention Rate & Why Should You Care?

Customer 90

Customer Marketing Marketers Marketing Strategy 90

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Duct Tape Marketing

AUGUST 12, 2017

Weekend Favs August 12 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 67

Marketing Marketers 67

Rock Content

AUGUST 14, 2017

September’s fast approaching, bringing us closer to that time of year again. With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. Content Marketing World is the largest gathering of content marketing professionals in the world. It’s got something for everyone, no matter how long you’ve been in the business.

Content Marketing 49

Content Marketing Energy CMO Marketing 49

Adobe Experience Cloud Blog

AUGUST 15, 2017

Are you tired of the ups and downs of sales? You likely want to be able to forecast future revenues predictably, but sometimes have a hard time getting a handle on what’s driving success and failure. No doubt, it’s frustrating. Sales leaders’ lack of clarity around what drives sales performance is partially due to a large number of variables, both in their business and in the market, that affect conversion rates.

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Whitepaper Thought Leadership eBook Communications 134

Marketing Insider Group

AUGUST 16, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning […]. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog.

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Marketing Marketers Content Marketing 90

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Duct Tape Marketing

AUGUST 15, 2017

Why Podcasting Is Still a Great Way to Grow Your Business written by John Jantsch read more at Duct Tape Marketing. The term podcasting is quite buzzworthy these days and interest in this medium is on the rise and in my opinion, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on demand, it’s also valuable for the person or business hosting them.

Affiliate Marketing 62

Affiliate Marketing Entertainment Education Promotion 62

Adobe Experience Cloud Blog

AUGUST 14, 2017

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share.

Thought Leadership 134

Thought Leadership Social Media Marketing Entertainment Marketing 134

Marketing Insider Group

AUGUST 16, 2017

Michael Brenner, CEO of the Marketing Insider Group, author of The Content Formula, and international keynote speaker, was the host of a recent Automation Hub webinar. In this webinar, Brenner discussed several formulas that will help marketing professionals identify and calculate ROI for their content marketing efforts. Marketers today need to remember that marketing has […].

Content Marketing 90

Content Marketing Marketing Marketers 90

Marketing Insider Group

AUGUST 14, 2017

Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking sales, marketing ROI and not realize it. Let me explain. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads […]. The post How to Improve Lead Routing to Skyrocket Sales Results appeared first on Marketing Insider Group.

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Management Marketing Marketers Content Marketing 88

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Marketing Insider Group

AUGUST 18, 2017

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The 6th edition has just released, 10 years after the book’s debut. The […]. The post Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott appeared first on Marketing Insider Group.

PR 87

PR Marketing Marketers Marketing Strategy 87

Marketing Insider Group

AUGUST 12, 2017

It’s a hard reality when you realize your dreams are crashing to the ground. In this 21st century we live in more and more people are firing their boss and heading towards entrepreneurship with the hopes of going it alone. I love this mentality. If you’re reading this, you’re probably an entrepreneur who’s had your […]. The post 3 Tips From A Million Dollar Online Seller appeared first on Marketing Insider Group.

Marketing 84

Marketing Marketers Marketing Strategy 84

Marketing Insider Group

AUGUST 17, 2017

Intuition gets a bad rap in the working world. We associate it with gut feelings, snap judgments, perhaps the Muse — all things that we assume aren’t as powerful as rational thought. But what if your intuition IS rational? Maybe it IS a function of logic, it’s just that it happens at such an exponentially […]. The post Using Intuition as Your Unfair Advantage at Work [Podcast] appeared first on Marketing Insider Group.

Marketing 78

Marketing Marketers Content Marketing 78

Duct Tape Marketing

AUGUST 16, 2017

How to Create Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ann Handley. Podcast Transcript. The simple answer to the promise in today’s title is this – get Ann Handley’s lbook – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and she knows a thing or two about writing.

Communications 60

Communications Marketing Marketers 60

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Duct Tape Marketing

AUGUST 17, 2017

Why Leaders Eat Last with Simon Sinek written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Simon Sinek. Podcast Transcript. For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek , author of Start With Why and the most recent Leaders Eat Last. First off, if you’ve not read either of these books, I suggest you get both.

Marketing 47

Marketing Marketers 47

Duct Tape Marketing

AUGUST 17, 2017

Transcript of How to Create Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Sanebox. Get some sanity back in your inbox, take control of your inbox. Get all that stuff outta there that is dragging you down.

Energy 57

Energy eBook Food Shipping 57

Marketing Insider Group

AUGUST 17, 2017

What’s the key to long-term business success? Customer satisfaction. How do you know your customer base is satisfied? You have to ask them. Sounds simple enough. “Hey, Mr. You-Just-Made-a-Purchase, satisfied?” “Yup.” Another happy, satisfied customer. Back to business. Not even close. This myopic view is where many brands get their customer feedback programs dead wrong. […].

Customer 100

Customer Branding Marketing Marketers 100

Duct Tape Marketing

AUGUST 16, 2017

Transcript of How to Create Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Ann Handley. She is the Chief Content Officer for MarketingProfs. Also the co-author of “Content Rules.” I think I had she and C.C. on when that book came out, and she’s the author of a new book we’re goi

Communications 50

Communications Place Fashion eBook 50

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing