Aspiration Marketing
SEPTEMBER 8, 2022
Managing a successful business, especially during times of economic uncertainty or a recession, is challenging at best. In searching for ways to make your business more resilient, have a look at the following tips to get ready for tough times, e.g., when large budgets for advertising and outreaches aren't as available anymore. Can Inbound Marketing solutions accomplish that?
Diggity Marketing
SEPTEMBER 9, 2022
Hi! Matt. First, I’m a massive fan of the content that you publish on your YouTube Channel. I just came across this blog. I’m just wondering, do still using high-quality PBNs (as you mentioned in your article) work in 2022 and are PBNs going to work in the future? Keep up the excellent work. I am waiting for your reply. Thank you.
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Hootsuite
SEPTEMBER 7, 2022
Your social media bio is one of your first opportunities to make an impression on your audience. A good bio can make the difference between whether or not a user chooses to follow you. And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Your followers may even turn into a community of like-minded people.
Hubspot Marketing
SEPTEMBER 8, 2022
Building charts and graphs are one of the best ways to visualize data in a clear and comprehensible way. However, it's no surprise that some people get a little intimidated by the prospect of poking around in Microsoft Excel. I thought I'd share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into a chart that actually, you know, means something.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Aspiration Marketing
SEPTEMBER 6, 2022
The simple landing page is often maligned yet seemingly never truly understood. There are technically as many types of landing as there are reasons for their use. In an effort to clear up some of the mystery surrounding these powerful marketing tools, here’s a round-up of the top 9 varieties we see in use today. They’re ordered roughly from most to least common (at least in terms of effective use by digital marketers in our experience).
Search Engine Journal
SEPTEMBER 3, 2022
LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings. The post LinkedIn Lists Top 20 In-Demand Skills appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
SEPTEMBER 7, 2022
Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. Every week, there’s a new twist or turn. In case navigating all this uncertainty isn’t hard enough, companies are dealing with another major shift.
Aspiration Marketing
SEPTEMBER 7, 2022
This article explores and explains how to harness the power of a HubSpot CRM to leverage data and leverage information into a revenue-generating growth machine. CRM is the cost of entry into a modern market: try running a business without one. But a CRM is more than just a digital filing cabinet. It’s a way for you to access, understand, and monetize a goldmine already at your fingertips: customer data.
Search Engine Roundtable
SEPTEMBER 7, 2022
So many of you, including myself, are wondering why Google would make such a big deal of an upcoming update when the update itself is not that huge of a shakeup to the search results. There is an interesting back and forth between Glenn Gabe, an SEO consultant, and Danny Sullivan, Google's Search Liaison, about just that.
David Meerman Scott
SEPTEMBER 7, 2022
At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
SEPTEMBER 7, 2022
Podcasts have become increasingly popular over the years for a variety of reasons. As more people work from home, listening to podcasts helps them feel like they're a part of a discussion among friends. Podcasts are also easily accessible and can be listened to anywhere, whether you're on a long commute or a quick jog. As podcasts become more relevant, more seem to be published every day — so if you're interested in starting one, you're probably wondering how to grow your podcast audience and st
Orbit Media Studios
SEPTEMBER 7, 2022
Every website has a menu. But some are much better than others. Your website navigation menu is absolutely the key to success in digital marketing. It’s one of the most important elements on your website because it affects the most important outcomes: Navigation impacts traffic through search rankings. Navigation impacts lead generation through conversion rates and usability.
Businesses Grow
SEPTEMBER 6, 2022
How to use AI to create illustrations for your content. by Frank Prendergast, {grow} Community Member. You’ve probably heard this advice about building your personal brand…. “Write long-form content to show the depth and breadth of your knowledge to your dream clients” they say. So you spend ages writing your 1,000-word article. “But you can’t just publish a big block of text,” they say.
CopyBlogger
SEPTEMBER 6, 2022
I watch a lot of YouTube videos about the best ways to clean your bathroom, which doesn’t sound like it. Continue Reading. The post 40 Quick Editing Tips for Writers appeared first on Copyblogger.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
SEPTEMBER 6, 2022
82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI.
Practical eCommerce - Marketing
SEPTEMBER 6, 2022
Facebook remains a massive platform for engaging with customers and prospects. The key is having the right tools to track performance. Here are 14 choices. The post 14 Tools for Facebook, Social Analytics appeared first on Practical Ecommerce.
Buffer Marketing
SEPTEMBER 7, 2022
Sajani Amarasiri is a total natural at being a small business owner. Her tea company, Kola Goodies , has experienced fast growth in the two years since its inception. The brand’s Sri Lankan tea blends are already selling in brick-and-mortar stores, they’ve landed a partnership with a huge Boba chain, and they’re currently in the works of expanding their product line.
Content Marketing Institute
SEPTEMBER 6, 2022
Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hubspot Marketing
SEPTEMBER 7, 2022
Gone almost as fast as it was introduced — Instagram’s full-screen video feed proposal has been retired. Earlier this summer, Instagram revealed plans to test out a new full-screen mode for its feed and an updated navigation bar, hoping to make content on the platform more immersive than its signature, scrollable picture feed. This decision was congruent with the company's stated goal of making its competition with TikTok a major priority, as the appeal of TikTok lies within its fullscreen rando
Search Engine Journal
SEPTEMBER 4, 2022
Quora can be a useful part of a larger marketing strategy. Learn what it is and how to use it without being spammy. The post What Is Quora & How It Works appeared first on Search Engine Journal.
Buffer Marketing
SEPTEMBER 8, 2022
Content creation may look easy from the outside, especially if you don’t know much about what goes on behind the scenes. But following the recommendations of different platforms can take a toll on creators. For context, some of the recommended posting schedules for the most popular social media platforms include: One to four times a day on TikTok Two times a day on Instagram Three times a day on Twitter Two times a day on Facebook Once a day on LinkedIn Added up, that’s 10-13 posts
Search Engine Roundtable
SEPTEMBER 8, 2022
I am a week late with the monthly Google webmaster report because I was on vacation and these are a pain to put together. But it is important and I wanted to catch you all up on the changes with Google SEO, webmaster, and organic search over the past month.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Sprout Social
SEPTEMBER 6, 2022
How much do social media managers make? Well, that depends. We know that’s probably not the answer you’re looking for, but it’s the truth. Salary ranges are impacted by everything from geographic location to years of experience and more. Luckily, tons of resources have collected data that accounts for these variables. If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article.
Search Engine Journal
SEPTEMBER 3, 2022
Let's take an in-depth look at Amazon’s hidden keywords and learn everything you need to know to put them to work for your Amazon store. The post How To Use Amazon Hidden Keywords To Increase Product Discoverability appeared first on Search Engine Journal.
Buffer Marketing
SEPTEMBER 6, 2022
In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. Since then, it’s become common to see videos, tweets, and posts announcing a break due to burnout. Burnout is quite severe — 61 percent of creators are facing burnout, according to ConvertKit’s 2022 State of the Creator Economy report.
Calvyn Lee Blog
SEPTEMBER 8, 2022
I know Themify themes for long time, just did not exploring them until recently, I found it is a under-rated WordPress themes builder. When building our website on WordPress, I believe that it should be easy, fast and flexible, which is why I found Themify worked hard to create the perfect WordPress theme to help you do just that. Introducing Themify Ultra.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Trade Press Services Newsletter
SEPTEMBER 7, 2022
If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. Unlike traditional PR that focuses on generating media exposure for an individual, brand, product or event, modern PR strives to build mutually beneficial relationships and deliver value to target audiences.
Search Engine Roundtable
SEPTEMBER 8, 2022
There seems to be a lot of confusion around the Google helpful content update and if it is "big" or not big. That all depends on if you were hit by it, if you were, oh boy is it really big for you. But in terms of how widespread it is, so far, it is not affecting many many sites.
Martech
SEPTEMBER 7, 2022
IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June. Read next: How marketers are preparing for the future of in-game ads.
Hubspot Marketing
SEPTEMBER 6, 2022
73% of people say customer experience impacts their purchasing decisions. Which means, nowadays, companies are looking for fresh ways to keep their customers happy. Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and ultimately realize product value.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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