Hubspot Marketing
MARCH 28, 2019
As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software?
Adobe Experience Cloud Blog
MARCH 29, 2019
Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better sales and marketing partnership , and eventually the ability to maximize revenue potential together with sales. On the marketing side, ABM forces them to think like salespeople, which means going from a lead-based to an account-based mentality.
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Content Marketing Institute
MARCH 29, 2019
Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling. Continue reading → The post 5 (More) Secrets of Great Storytellers appeared first on Content Marketing Institute.
Marketing Insider Group
MARCH 28, 2019
B2B marketers are using video more and more. In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. So while an informative, entertaining […].
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
MARCH 28, 2019
Peanut butter and jelly. Puppies and the park. Beach days and ice cream. Some things just obviously go together -- but what if I put sales and marketing together in that list? Would you still think they worked better as a pair? More than likely, you haven't quite considered your sales and marketing to be the "peanut butter and jelly" of your company.
Adobe Experience Cloud Blog
MARCH 26, 2019
A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. That was the main takeaway of this morning’s keynote session at Adobe Summit—The Digital Experience Conference. “Powerful experiences change the way we think, interact, entertain, work, and relate to the world around us,” Adobe CEO Shantanu Narayen told a record 17,000 attendees at Summit, in Las Vegas.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
MARCH 27, 2019
Today’s marketers are rightfully obsessed with metrics. But don’t forget that your customers are more than just data points. And yeah, it’s easy to overlook our customers’ feelings and emotions, which can be difficult to quantify. However, consider that emotions are the number one factor in making purchasing decisions. With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel.
Hubspot Marketing
MARCH 27, 2019
In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit. What we discovered is that our strategy of brainstorming topics and relying on our intuition to determine our audience’s content preferences didn’t suffice anymore.
Adobe Experience Cloud Blog
MARCH 25, 2019
Every sector has its Big Bad Wolf. For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. The wolf has been declawed, and today’s marketers are expected to be able to connect their efforts and spend to revenue. But while we may better understand marketing attribution , the technology, processes, and skill sets around it aren’t always so clear.
Content Marketing Institute
MARCH 27, 2019
If you like to scan content to pick up some helpful tips, this article and infographic are for you. Make your way through the alphabet for 26 nuggets to improve your headline-writing chops. Continue reading → The post The Easy A-to-Z Guide to Writing Great Headlines [Infographic] appeared first on Content Marketing Institute.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Insider Group
MARCH 27, 2019
Towards the end of 2018, and as is true for many things in life, I felt like it was time for a refresh … of my email marketing strategy. Although I have a solid, growing list of subscribers, it’s inevitable that over time you’ll need to take a deep dive through your contacts. As people […]. The post How I Doubled My Email Open Rate Overnight appeared first on Marketing Insider Group.
Hubspot Marketing
MARCH 27, 2019
Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. On YouTube's Help Forum , Community Manager Marissa explained, "We've seen limited usage of these features, so we've retired them to focus our efforts on building new tools and improving on other existing features.".
Adobe Experience Cloud Blog
MARCH 28, 2019
Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. “Experience,” he said, “is the line between epic and epic failure.”. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo.
Sprout Social
MARCH 27, 2019
Should you be using Quora for marketing? In 2019, Quora turned 10 years old. However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
MARCH 26, 2019
Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent. Continue reading → The post Get to Your Audience’s Core: Know Their Content Intent appeared first on Content Marketing Institute.
Hubspot Marketing
MARCH 26, 2019
YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either.
Adobe Experience Cloud Blog
MARCH 28, 2019
The younger the consumer, the higher their expectations for the companies they engage with. That’s the overall takeaway from Adobe’s 2019 “CXM Index” report, based on a survey of 1,500 U.S. adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment , and financial services industries.
Neil Patel
MARCH 26, 2019
As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
MARCH 25, 2019
Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more […].
Hubspot Marketing
MARCH 25, 2019
Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories -- millennial use of Pinterest in particular has increased more than any other social network , even Snapchat. It makes sense, then, why you want to increase your followers on Pinterest. The popularity of the platform makes it a good site to increase brand awareness -- additionally, Pinterest users are particularly receptive to branded content.
Adobe Experience Cloud Blog
MARCH 27, 2019
In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing to revenue. While the act is no longer such a scary monster, the intricacies of attribution models remains a beast. Fortunately, it’s one you can easily tame with a little bit of information.
Sprout Social
MARCH 26, 2019
You’ve heard the talk about social media listening but now you want to know how to put it to use. Listening isn’t a fad and it’s not going away as long as there are online discussions to monitor. These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Insider Group
MARCH 26, 2019
“Why do I need a content marketing workshop?” you may ask. After all, you have a Facebook page, a website, and even a blog where you occasionally post information about your business and what it sells. But a content marketing workshop can take you beyond the occasional blog post and Facebook page into a coherent […]. The post Why You Need a Content Marketing Workshop appeared first on Marketing Insider Group.
Content Marketing Institute
MARCH 25, 2019
In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers. Continue reading → The post How to Avoid Getting Stranded on the Road to Social Success [Examples] appeared first on Content Marketing Institute.
Litmus
MARCH 28, 2019
Email marketing is becoming more and more data-driven. But when dashboards and stats dominate decision making, it’s easy to forget that behind every open there is an individual—behind every click there is a human. Don’t get us wrong. Utilizing the power of data is crucial for every email marketer. But marketers who’ve truly mastered their art combine a data-driven mindset with another crucial skill: empathy.
Sprout Social
MARCH 26, 2019
Last updated: March 26, 2019. Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. This would account for 19.6% of the market (Google claiming 37.2% of the share). And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
MARCH 25, 2019
If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? What is Artificial Intelligence? Artificial intelligence is a branch of information technology that enables computers to […].
Traackr
MARCH 27, 2019
Read this article to discover 10 beverage influencer profiles to follow for their great content, high engagement rates or large, engaged audiences.
Duct Tape Marketing
MARCH 27, 2019
Why Your Marketing Must Be Led By Strategy First written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Strategy First Marketing. A lot of people use the term “marketing strategy,” when what they’re really talking about is marketing tactics. Strategy is not just a Facebook post or a paid search campaign or blog posts.
Sprout Social
MARCH 26, 2019
The various Instagram ad sizes and specs are daunting to the majority of us. Updates, new feature releases and much more make this a task not suitable for the faint of heart. Some of us have our in-house documents floating around with the appropriate Instagram ad sizes–but who updates it and keeps track of the changes? That’s where we come in. Let us give you a bookmarkable blog post that includes everything for your Instagram needs.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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