Sprout Social
JULY 11, 2016
When businesses want to learn how to get followers on Instagram, there’s a lot of shady and unethical services offering to do it for you. At Sprout Social, we’ll be the first to tell you it’s always better to organically build your social media audience. By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics.
Adobe Experience Cloud Blog
JULY 15, 2016
Author: Marissa Lyman Okay, I’ll be honest—I should have written this blog post three days ago, but every time I sat down to write about Pokémon GO, I would just play Pokémon GO. I’ve been in over 20 hours of professional development training this week, dropping digital “incense” so I could attract and catch Rattata from my conference room seat. Last night, I decided that cruising by PokéStops would be more fulfilling than a first-date conversation.
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Marketing Insider Group
JULY 13, 2016
When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed. It is for people in marketing and sales who must collaborate to get these strategic assets right. […]. The post The Ultimate Guide For Developing Your B2B Sales Content Strategy appeared first on Marketing Insider Group.
Contently B2C
JULY 12, 2016
In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy generation.” (Kids just don’t drink moonshine the way they used to.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
JULY 12, 2016
Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Whether you’re participating in an existing chat or hosting your own, there’s plenty to gain. Jumping into a Twitter chat can be a little intimidating and challenging at first. How do you find people to participate? As a participant, how do you make sure you stand out?
Adobe Experience Cloud Blog
JULY 11, 2016
Author: Anastasia Pavlova Are you familiar with the Pareto principle, otherwise known as the 80/20 rule? Essentially, it states that 80% of your business wealth will come from 20% of your customer base. Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Doug Garnett
JULY 12, 2016
An odd digital disease has run rampant among mass retailers for the last couple of decades – let’s call it “Amazon Panic”. (Professor Mark Ritson calls advertising’s version of this digital disease “morbus digitalis” ). Amazon Panic involves falling prey to digital theories because we’re told “physical things like stores will go away and be replaced by digital” These theories are given extra momentum because of popular mythology around disruption.
Sprout Social
JULY 11, 2016
Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Chris Messina (@chrismessina) August 23, 2007.
Zumvu
JULY 9, 2016
Social Media Marketing is an endless job and social media automation tools comes handy and more useful enabling you to channelize and automate your digital marketing efforts.
Marketing Insider Group
JULY 15, 2016
Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. As a startup, you have to be smart about your lead generation strategies because you will likely have […].
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Duct Tape Marketing
JULY 12, 2016
How to Be Better and Different and Why You Must written by John Jantsch read more at Duct Tape Marketing. Stop trying to be better than the competition and start figuring out how you can be better and different than your competition. Many business owners or would-be start-ups sit around trying to figure out how they can be better than the competition – better product, better service, better features, and, the real killer, better price.
Sprout Social
JULY 15, 2016
A great way to engage your community on social is to show them your appreciation. Holding a social media contest can boost your following, generate valuable user-generated content and increase brand awareness in new communities and markets. Throughout our #SproutChat we discussed the factors that are necessary for a contest on social to be successful.
Zumvu
JULY 13, 2016
Different businesses have diverse email marketing needs. Here is a review of some popular Email Marketing Software that you can choose from.
Marketing Insider Group
JULY 11, 2016
It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience. So how do you make sure the content you’re producing […]. The post Personalization Is The Future Of Content Marketing appeared first on Marketing Insider Group.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Duct Tape Marketing
JULY 15, 2016
Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. photo credit Media Maven and More. When I was a TV reporter, I worked with many public relations firms. Coming from news, joining “the other side”, and becoming a publicist was pretty seamless. I was doing the same thing, storytelling, but instead of for an audience watching the 6 o’clock news, I was doing it for a paying client.
Sprout Social
JULY 14, 2016
Sprout’s recent message tagging update provided users with a robust set of tools for organizing inbound and published messages from Sprout’s Smart Inbox or Compose. Today we’re excited to introduce the Tag Report. This feature rounds out our message tagging toolset and creates an end-to-end tag management system. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns.
Adobe Experience Cloud Blog
JULY 13, 2016
Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. It can sharpen the tools in your belt and help you attract the exact audience that you want. This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience.
Marketing Insider Group
JULY 12, 2016
Marketing tools and techniques shift at dramatic speeds. Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment. However, throughout all the technological changes that […].
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
JULY 13, 2016
The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Keath. Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this view as research certainly backs this up.
Rock Content
JULY 11, 2016
Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.
Contently B2C
JULY 15, 2016
You know when you sit around with your friends and talk about what you would do if you won the lottery, after traveling the world and catching every Pokémon on your phone? My dream in that scenario is to open my own brewery. I’m not alone here, as the microbrewery craze is growing so quickly that, according to the Brewers Association, roughly two new breweries open every day.
Marketing Insider Group
JULY 14, 2016
Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. What if there’s a third way? This […]. The post 30-60-10 B2B Content Strategy appeared first on Marketing Insider Group.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
JULY 14, 2016
6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. photo credit The Blue Diamond Gallery. Positive public relations can put your brand on top and keep it there in the public perception. Here are six ways to revamp your public relations budget and give your brand a boost. In marketing-speak, PR stands for public relations , which is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publi
Sprout Social
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.
Adobe Experience Cloud Blog
JULY 14, 2016
Author: Scott Hogrefe You’ve heard the stats. You’ve read the articles. Today, the majority of the buyer’s journey is self-directed and happens before you even know who they are. This reality has made marketing teams accountable for engaging buyers sooner and getting them to that first “hello” faster. At Netskope, we knew we needed to strategically guide the conversation from the very first touch to the last–and to do it, we invested in creating relevant, buyer-centric
Marketing Insider Group
JULY 14, 2016
Content might not be king, but it sure is your kingdom. And unless you make it a pretty kingdom, with rivers, lakes and perhaps a nice castle on a mountain top, you’re not going to get many tourists, however good your advertising campaign might be. For that reason it’s important that you focus first and […]. The post 9 Pieces of Advice To Write Catchy and User Generating Content appeared first on Marketing Insider Group.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
JULY 10, 2016
Weekend Favs July Nine written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.
Marketing Insider Group
JULY 13, 2016
There’s a lot of crap content coming from brands. Even the best publishers are interrupting us with ads every chance they get. And the traditional agencies are chasing old ideas about consumers being OK with bad creative. Mobile ads are a disastrous afterthought. Can anyone really disagree with these statements? Content was a widely popular topic at this […].
Marketing Insider Group
JULY 12, 2016
Innovation equals growth. This sentence pretty much sums up the attitude of the great majority of entrepreneurs today. Startups from all around the world are all looking for a way to utilize technology in the best possible way in order to grow their companies and generate more revenue. According to PwC, one of the big […]. The post Innovation in Business: What is Geofencing and Why SMBs Need it appeared first on Marketing Insider Group.
Marketing Insider Group
JULY 12, 2016
Content marketing entails adopting various strategies that drive audiences to your product. You have seen countless blogs online that present copious amount of information, but these are limited in their ability to generate leads because not all visitors appreciate lengthy texts. Responsive content plays a huge, crucial role in lead generation, as content interacts with […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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