Adams & Knight Marketing

JUNE 26, 2018

Adams & Knight, a digital marketing agency in Avon, Conn., was recently awarded three prestigious Telly Awards, which honor excellence in video and television across all screens. Chosen from over 12,000 entries from all 50 states and across five continents, the winning videos highlight two major Connecticut brands. On behalf of Hartford HealthCare, the agency won a Silver Award for Cinematography and a Bronze Award in the Hospital category for the TV commercial “ Care For Every Way You

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CMO Health Marketing Marketers 130

Hubspot Marketing

JUNE 27, 2018

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

Email Marketing 145

Email Marketing User-Generated Customer loyalty Shipping 145

Adobe Experience Cloud Blog

JUNE 29, 2018

Prospecting is difficult. There’s no denying it. In fact, one study revealed that 40% of salespeople said prospecting is the most challenging part of the sales process. Why is it so hard? There are a lot of reasons. It’s hard to capture buyer attention and to stimulate interest and desire. It’s difficult to persuade buyers into action. Many sellers don’t have the right mindset around prospecting.

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Thought Leadership Education Communications Customer 134

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content.

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Communications Content Marketing Place Marketing 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Marketing Insider Group

JUNE 26, 2018

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with.Neglecting it is way more risky than investing in it.What […].

Content Marketing 111

Content Marketing Customer loyalty Marketing Marketers 111

Hubspot Marketing

JUNE 28, 2018

This article was written just for you. From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We've seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.

Real Estate 144

Real Estate Inbound Marketing Education Customer 144

Content Marketing Institute

JUNE 25, 2018

Monitoring your brand’s mentions is not an option these days. It’s a must. The web is open and public. Someone is discussing your brand and you better be there to listen and participate. But is there any way to get more out of a necessary task? Yes. Consider these three ways to turn those brand mentions into content assets. 1. Web mentions into monthly roundups.

Branding 99

Branding Transform Promotion Influencer Marketing 99

Marketing Insider Group

JUNE 27, 2018

In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites. While the GDPR only affects citizens and residents of the EU, there’s a catch that American’s and […].

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Marketing Marketers Content Marketing 103

Hubspot Marketing

JUNE 28, 2018

Creating a resume from scratch can be a pain, particularly when you have limited design experience and your resume doesn’t extend beyond Times New Roman 1-inch margins in terms of flair. You want your resume to appear professional, but you also don’t need it to look exactly the same as every other resume in the stack. Fortunately, you don’t need to attempt any tricks you learned in a Photoshop 101 class to create a sleek and attention-grabbing resume.

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Duct Tape Marketing

JUNE 27, 2018

Keys to Business Growth for Professional Services written by John Jantsch read more at Duct Tape Marketing. Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to the growth of their company (or simply don’t know where to start to do that).

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Customer Journey Law SEO Customer 72

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

JUNE 28, 2018

A few weeks ago, your inbox was probably stuffed with GDPR emails. Mine was. These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. Some thanked us for being loyal subscribers.

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Law Copywriting Email Marketing Content Marketing 93

Marketing Insider Group

JUNE 25, 2018

What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. This is about respect and your audience fostering […]. The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group.

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Marketing Marketers Customer Content Marketing 99

Hubspot Marketing

JUNE 27, 2018

Did you know that without a lead-capture form , your digital content can't generate leads? The lead-capture form is the main focus of a lead-capture page -- better known as a landing page. The ultimate goal of this page is to get your visitors to fill it out with contact information in exchange for a piece of content, such as an ebook. Because the formatting and design of your lead-capture form has a direct impact on your conversion rates, it's absolutely critical that you approach them wisely.

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User-Generated eBook Customer Product 130

Zumvu

JUNE 26, 2018

The social media platform is being extensively used by the digital marketing team across the globe. So you need to put in extra efforts to gain competitive advantage over your rivals.

Marketing 52

Marketing Marketers Digital Marketing 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Duct Tape Marketing

JUNE 23, 2018

Weekend Favs June 23 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Marketing Marketers 63

Marketing Insider Group

JUNE 28, 2018

Let’s just say it upfront: creating content is time-consuming. Many of us would like to think creating content was as simple as writing for an hour, sending it off, and being done with it. But as we’ve seen many times over, that isn’t the case. Consistent, quality content takes time and effort to produce. Ok, […]. The post How to Reduce, Reuse and Repurpose Top-Performing Content Into Visuals appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 94

Hubspot Marketing

JUNE 25, 2018

There are a few different reasons you might want to use a portable app, which is software that can run on a computer without being installed. First, if you often switch back and forth between your work and home computer, you can transfer a portable app via USB flash device, portable hard drive, or the cloud from one computer to another. This enables you to work on projects from different devices at your leisure.

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Product Customer 122

Zumvu

JUNE 26, 2018

This is the era which connects the individuals through social media more in comparison to face to face interaction. Invariably, marketing teams must use social media to amplify the brand reach.

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Social Media Marketing Marketing Marketers Branding 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

illumin

JUNE 27, 2018

Continuing with our Programmatic Ad Formats series we’ll be reviewing a new(er) kid on the block: programmatic audio. This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Brand marketers have long understood the power of audio messaging to connect with audiences. Whether delivered in a music, news, sports or political talk environment, the use of audio ads is experiencing a renaissance as advertisers take advantage of digit

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Advertising Advertisers Communications Place 40

Marketing Insider Group

JUNE 26, 2018

Most businesses, when they think social media promotion, they think Twitter, Facebook, Instagram, and the like. However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world. Which of course means huge reach and immense possibilities for increasing awareness of […].

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Promotion Video Marketing Marketing Marketers 93

Hubspot Marketing

JUNE 26, 2018

There’s plenty of science to suggest flexible work schedules are critical for happier, more productive employees, and a more successful company overall. For instance, take a look at this graph from The Economist , which shows that working fewer hours correlates with higher levels of productivity in the form of increased GDP (gross domestic product).

Energy 136

Energy Product Management Advertising 136

Zumvu

JUNE 27, 2018

In this digital world, internet browsing is getting quotidian day by day. It is very hard for the marketers to grasp the attention of their audience.

Marketing 52

Marketing Marketers 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Adobe Experience Cloud Blog

JUNE 25, 2018

Imagine only watching movies done by a single director. Steven Spielberg might be incredible, but after a while, you’d probably get tired of seeing his work. It’s why we watch movies performed by different actors, telling different stories, and directed by different individuals. Too much of the same becomes dull, trite, and repetitive. The same is true for your brand’s content.

Thought Leadership 133

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Marketing Insider Group

JUNE 27, 2018

When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content […]. The post 10 Simple Reasons Why Your Lead Nurturing Strategy Isn’t Working appeared first on Marketing Insider Group.

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Management Marketing Marketers Content Marketing 79

Content Marketing Institute

JUNE 27, 2018

Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Getting original ideas off the ground is hard enough. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.

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User-Generated Promotion Thought Leadership Millennials 109

Zumvu

JUNE 23, 2018

Twitter announced on its 10th anniversary year that it’s about to double its character limit.

Digital Marketing 52

Digital Marketing Marketing Marketers 52

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hubspot Marketing

JUNE 25, 2018

To say that I’m a planner is an understatement. I’m always making to-do lists and live by my calendar that has repeat reminders for weekly and monthly things I need to get done. When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated. The problem was that all this planning and list making and calendar organization — well it wasn’t actually very organized.

Product 142

Product User-Generated Health Communications 142

Marketing Insider Group

JUNE 25, 2018

Nope. This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). In fact, the surge of articles “advising” how to deal with this group is now dying down. That doesn’t mean businesses have cracked this segment or that they fully understand how to market […]. The post Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment appeared first on Marketing Insider Group.

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Millennials Customer Marketing Marketers 61

Adobe Experience Cloud Blog

JUNE 27, 2018

If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option. The more complex the decision tree—the thinking goes—the more “personalized” your marketing strategy.

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B2C Thought Leadership Marketing Marketers 133

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.).

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Law B2C Content Marketing Market Research 108

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications