Sprout Social
SEPTEMBER 7, 2016
It is easy to get overwhelmed when you dive head first into the social media pool. Floundering around with no purpose to your social media promotion is ineffective and time-consuming. What you need is a strategy to increase the effectiveness and engagement of your content. The purpose of a social media content strategy, aside from maintaining your sanity, is results.
Marketing Insider Group
SEPTEMBER 5, 2016
Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer’s attention, and ultimately turn that […]. The post Top 100 Content Marketing Influencers and Brands In 2016 appeared first on Marketing Insider Group.
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Adobe Experience Cloud Blog
SEPTEMBER 9, 2016
Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. You’ve got roadies in the back setting up, technicians working on the sound systems, the stars on stage putting on a performance, and people in the crowd from all walks of life. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered use
Rock Content
SEPTEMBER 7, 2016
It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you and your marketing team will be doing to celebrate. T’is the season of giving, and the most effective holiday marketing campaigns are crafted in this generous spirit.
Sprout Social
SEPTEMBER 6, 2016
Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. For some time LinkedIn was seen as a job search platform. While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more. LinkedIn offers a full set of features for businesses, and Sprout gives you tools to manage it all.
Marketing Insider Group
SEPTEMBER 8, 2016
By Austin Talbert Whether you’re a green rookie or a seasoned vet, the best strategy for staying sharp as a content marketer should not come as a surprise to you. After all, you are a member of a highly-engaged group of professional communicators. Read, read and read some more. And because this is content marketing we […]. The post 7 Must-Read Content Marketing Blogs appeared first on Marketing Insider Group.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
SEPTEMBER 6, 2016
The Shifting Seasons of an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. Summer is finally giving way to Fall in the Northern Hemisphere. It’s a cycle that plays out each year and it’s one of the things I love best about living in the Midwest. The change in season is both dramatic and distinct – you can see it and feel it and you know with a high degree of certainty that you’ll go through it again around this time next year.
Sprout Social
SEPTEMBER 8, 2016
From emojis to abbreviations , social media marketing has a language of its own. Understanding comes with experience, but there are some terms that still seem to confuse everyone—even the most fluent of marketers. If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Also, many people still feel a little unsure about these terms in regards to social media engagement.
Marketing Insider Group
SEPTEMBER 7, 2016
If you’ve been paying attention to the social media scene for the past few years, you’ll know that Instagram has been getting a lot of buzz. Several industries, primarily in B2C brands, have found the hearts of their communities on the platform. Beauty, fashion, travel, and just about anything easily visual fit beautifully on Instagram. […]. The post How to Know if Instagram is Right for Your B2B appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
SEPTEMBER 8, 2016
Author: Ellen Gomes I don’t know about you, but I hate reading something I wrote and finding a big, fat typo. I immediately cringe, autocorrect it in my head, and then frantically try to find a way to fix it. The good news? It’s usually a quick fix. But that’s not always the case in content marketing , where your assets may go through an approval process, get professionally designed, and then shared across your different marketing channels.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
SEPTEMBER 9, 2016
How Does a Uniform Call to Action Help You Push Your SEO Higher? written by Guest Post read more at Duct Tape Marketing. photo credit Unsplash. So, how does a uniform call to action help you and your brand? You might be surprised to realize the continuity in your content can help to punch up certain phrases in searches faster and more effectively than you realize.
Sprout Social
SEPTEMBER 9, 2016
We’ve all heard the old expression, “two heads are better than one.” Working with a likeminded individual or (in this case) company can be impactful. This week at #SproutChat we discussed the benefits of a co-marketing strategy for your brand. There Are Clear Benefits. The advantages of partnering with a similar brand are extensive.
Marketing Insider Group
SEPTEMBER 7, 2016
Content marketing is still one of the hottest topics on the minds of marketers. And one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world. Joe Pulizzi, head […]. The post 28 Experts Reveal The Top Content Marketing Trends For 2017 appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
SEPTEMBER 7, 2016
Author: Mary Kate Francis The Marketing Nation Online: Tomorrow’s Marketer is right around the corner! Hopefully by now, you already know why you shouldn’t miss our one of a kind virtual event. But once you’ve registered for this free event, what should you expect? With nearly 30 different sessions lined up to be delivered by thought leaders and subject-matter experts from around the world, how do you choose which ones to watch first?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
SEPTEMBER 7, 2016
Rolling Out The Red Carpet For Your Customers written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Donna Cutting. Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers have an amazing experience every single time they interact with your company.
Contently B2C
SEPTEMBER 9, 2016
Last October, Artsy teamed up with auction house Sotheby’s for a digital art sale. To bid on a Richard Prince piece replicating an Instagram selfie, estimated to be worth between $100,000 and $150,000, you didn’t have to turn up in a blazer or heels, champagne flute in hand, discretely raising an auction paddle. All you had to do was open the Artsy app from your couch, as if searching Amazon for a new tennis racket.
Marketing Insider Group
SEPTEMBER 8, 2016
B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Sounds too good to be true, right? Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Once that data has been captured, marketers can send triggered email campaigns or notifications to their CRM […].
Zumvu
SEPTEMBER 7, 2016
Some of the best Social Media Management Tools that will assist you in saving time, get better results, & make the most of your every single social interaction.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
SEPTEMBER 8, 2016
How to Create a Style Guide With Authority written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. How do you maintain a consistent level of quality across all of the content on your site? In order to provide a solid baseline for content for your site, a well documented and easy to follow style guide is necessary. One of the most important parts of maintaining consistent branding across your site is a style guide.
Marketing Insider Group
SEPTEMBER 6, 2016
Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with “Ad blocking” software, or we just ignore them altogether. We delete unwanted promotional emails. We ignore “cold calls” from unknown numbers. And we define anything that looks like promotional […].
Marketing Insider Group
SEPTEMBER 5, 2016
Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company. When enough individuals arrive at the same gut feeling, a company can be said […].
Marketing Insider Group
SEPTEMBER 3, 2016
Unthinkable is an exploration of one question: What happens when you follow your intuition? To do so, you probably have to ignore what you’re “supposed to do” and instead create what that internal guide is urging you to try. But for craft-driven creators in business, that often means doing things others just don’t understand — things […]. The post Want to Follow Your Creative Intuition?
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
SEPTEMBER 6, 2016
Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. I could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to […]. The post Use Marketing Automation The Right Way appeared first on Marketing Insider Group.
Marketing Insider Group
SEPTEMBER 9, 2016
Personality tests are perhaps the most well-liked and popular type of quiz, particularly on social networking sites. These tests or quizzes come in all different shapes, sizes, and outcomes. Perhaps the the personality test that first leaps to mind is the highly popular Myers-Briggs assessment – the test that gives results that look the below. […].
Marketing Insider Group
SEPTEMBER 8, 2016
When you want customers to take action, you should test different things to the way people respond. Call-to-action, submit, buy and sign-up texts are too important on a landing page. Adding images, testimonials, benefits, trials and more can push your target audience to click the right button. When you focus on writing something impactful or […].
Marketing Insider Group
SEPTEMBER 5, 2016
Change is hard. If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Go rogue, or achieve consensus. Going rogue – doing whatever you want and begging forgiveness later – might be easier in the short run, but in the long run it’s better for you, […]. The post How to Build the Business Case for Purchasing Marketing Technology appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
SEPTEMBER 7, 2016
Growing your online audience requires diligence and commitment. You need to stick to your content schedule and publish quality material like clockwork. Though time-consuming, churning out valuable content is a fool-proof way to ensure that your quality score remains high. It also establishes thought-leadership and your position as an industry expert worth paying attention to. […].
Duct Tape Marketing
SEPTEMBER 3, 2016
Weekend Favs September 3 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Marketing Insider Group
SEPTEMBER 6, 2016
There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Flower? Color? Perfect career? Most compatible dog breed? There are more […]. The post What Personality Assessments Reveal About Your Customers appeared first on Marketing Insider Group.
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