Hubspot Marketing
MAY 15, 2017
Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable -- there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post.
Adobe Experience Cloud Blog
MAY 19, 2017
How many times have you had a question but no one to answer it? So you resort to good old Google to help you. We’ve all been there, done that. And it’s the reason that Quora , a Q&A website, was created. Quora allows users to ask anything and get amazing, crowd-sourced answers from the people who understand the issue and want to help. As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform.
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Marketing Insider Group
MAY 15, 2017
If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes […]. The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group.
Duct Tape Marketing
MAY 18, 2017
Is Your Comfort Zone Holding You Back? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andy Molinksy. Podcast Transcript. I think many of us associate time outside of our comfort zone as a negative thing, but in my experience, it’s where all growth occurs. I’m not suggesting you need to subject yourself to painful experiences but I do think if you fear something there’s a pretty good chance it’s calling out to you.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Zumvu
MAY 13, 2017
Brands whether being large or small, all are using design as a vehicle to express themselves and reach their target audiences across the globe.
Adobe Experience Cloud Blog
MAY 15, 2017
Author: Anja Skrba Many of us have heard the proverb “there is nothing new under the sun,” which reminds us that no matter how ingenious our innovations, they’re almost always based on something that’s been around longer than we’ve been alive. Like many things, this logic holds true for content marketing. The reason content marketing has been around for so long is that it works.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
MAY 16, 2017
How to Use BuzzSumo to Smooth the Content Ride written by John Jantsch read more at Duct Tape Marketing. Content and SEO go hand-in-hand. You really can’t have one without the other if you want to be successful. One of the tools I use to improve my results is BuzzSumo to ensure I’m on the right track when it comes to content strategy in an efforts to improve my search engine results.
Adobe Experience Cloud Blog
MAY 16, 2017
Author: Stacey Thornberry We all make mistakes. Really. Even perfectionists (aka the personality type that’s typically drawn to the field marketing profession). But my motto is, “it’s not a mistake unless you DON’T learn from it” (and then do it again…). So, you’re welcome in advance. I’m going to help you learn from others’ mistakes so you don’t have to make your own.
Marketing Insider Group
MAY 16, 2017
In case you haven’t heard, vlogging is the new blogging. Research shows that businesses are, on average, creating 18 vlogs a month. Yep, vlogs. Sounds like a type of stocky space alien, serves as one of the most powerful tools for engaging your target market and generating leads. Just using the term ‘video’ in a […]. The post Blogging Or Vlogging – Which One Is Right for Your Brand?
Marketing Insider Group
MAY 15, 2017
Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently. This process allows marketers to provide timely responses and distribute relevant content more effectively than ever before. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
MAY 16, 2017
Publishing the results of a B2B thought leadership survey is only the start of its journey. Exploiting its full potential demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI. The post How to Maximize Your Thought Leadership ROI appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 17, 2017
When it comes to obtaining qualified B2B marketing leads, many B2Bs face an all-too-common challenge: their sales and marketing teams fail to jive. One major area of discord between the two groups stems from their disagreement about who (or what) makes the “ideal” B2B marketing lead. Sales teams often blame marketing for providing them with “lousy” […].
Marketing Insider Group
MAY 19, 2017
For the 123rd episode of The Marketing Book Podcast, I interviewed Jon Wuebben, author of Future Marketing: Winning in the Prosumer Age. Wuebben argues there has never been a better time to be a marketer. But like everything else, marketing will change dramatically in the coming years. The next fifteen years will unleash unprecedented improvements […].
Marketing Insider Group
MAY 19, 2017
The world of brick and mortar retail stores is not dead. In fact, having a physical location comes with a lot of perks that e-commerce sites simply cannot compete with. So, as many sites grow in popularity, it becomes financially tempting for companies to open up a physical store to sell their products to a […]. The post Transitioning Your E-Commerce Marketing To Including A Physical Store appeared first on Marketing Insider Group.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
MAY 18, 2017
For a while, multichannel was the thing, engaging with customers across a wide range of different channels and building a strong presence on each available platform. Then, there was a shift. The days of multi-channel were ushered off into the wings as quickly as they had come. There was a new kid on the block. […]. The post Automating The Omnichannel Opportunity appeared first on Marketing Insider Group.
Duct Tape Marketing
MAY 18, 2017
5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed up to play or watch baseball on the field that Ray created.
Marketing Insider Group
MAY 17, 2017
I think we think too much. (And yeah, I realize I just thought a thought to think that thought…) A few weeks ago on the show, we heard stories from Mitch Joel, one of the most prolific writers and, as it turns out, voracious readers I’ve ever met. So I asked him the obvious question: Does he have a routine for. Read More. The post 1 Thing I Think I Think: We Think Too Much appeared first on Unthinkable.
Duct Tape Marketing
MAY 17, 2017
How to Become a Thought Leader written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Elizabeth Marshall. Podcast Transcript. Thought leadership – now there’s a term that’s been abused of late. Yes, thought leadership is a tremendous posture to work from, but it’s earned, not proclaimed. My guest for this week’s episode of the Duct Tape Marketing Podcast is Elizabeth Marshall.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
MAY 13, 2017
Weekend Favs May 13 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Duct Tape Marketing
MAY 15, 2017
Transcript of Should Chatbots Be a Part of Your Marketing Strategy? written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: The bots are coming and they will take no prisoners. Today we’re going to talk about chat bots with Ben Beck on this episode of the Duct Tape Marketing podcast.
Adobe Experience Cloud Blog
MAY 18, 2017
As marketers, we are used to huge expectations, tight deadlines, and high pressure. But now that marketing has gained a seat at the revenue table, marketers are now tasked with goals much more visible to the entire company such as growing revenue. In fact, in a recent survey we did with over 80 executives at the Marketing Nation Summit, this year, 58% said driving revenue growth was a top priority.
Duct Tape Marketing
MAY 19, 2017
Transcript of Is Your Comfort Zone Holding You Back written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: Sure, your comfort zone sounds like a nice, warm cozy place, doesn’t it? But is it holding you back? We’re going to talk to Andy Molinsky, author of Reach on this episode of the Duct Tape Marketing podcast.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
MAY 17, 2017
Transcript of How to Become a Thought Leader written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: So you think you want to be a thought leader. Everybody’s doing it, can’t be that hard right? Well… maybe it’s not. We’re going to talk to Liz Marshall about the 10 steps that you need to take to build a platform to become a thought leader, check it out.
Duct Tape Marketing
MAY 19, 2017
How can Visual Search Change SEO for E-Commerce? written by Guest Post read more at Duct Tape Marketing. The visuals of a website attract more users than a mere text. A web page that is facilitated with images, videos and infographic earn 94% more views than the one having a bulk of the textual content. The more the people are engaged in your eCommerce business, the more they place orders, and the more you earn.
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