Hubspot Marketing

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.

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Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time.

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Content Marketing Institute

MARCH 1, 2019

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they're equally important in terms of SEO. Follow these nine steps to make progress with your image optimization. Continue reading → The post 9 Steps to Optimize Images for SEO appeared first on Content Marketing Institute.

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SEO Content Marketing Marketing Marketers 111

Marketing Insider Group

FEBRUARY 27, 2019

A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales. However, while sales and marketing are closely related, they […].

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Advertising Advertisers Marketing Marketers 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. In fact, if you're reading this, guess what? You're on a blog. (Very meta, I know.). If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs h

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Fashion Retail Affiliate Marketing Food 136

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company.

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Marketing Insider Group

FEBRUARY 25, 2019

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, […].

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Content Marketing Marketing Marketers SEO 111

Hubspot Marketing

FEBRUARY 28, 2019

In Simon Sinek ’s famous Ted Talk “ How great leaders inspire action ”, he fleshes out a concept that some of the most inspiring leaders and organizations -- specifically Apple, Martin Luther King Jr., and the Wright Brothers -- leveraged to build loyal followings. It’s called Start With Why. Start With Why suggests that if your brand truly wants to inspire an audience to follow you, your core message should focus on your organization’s purpose -- not how you make your product or what your produ

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Neil Patel

FEBRUARY 26, 2019

I started young. At the ripe age of 15 and a half, I started my first online business. Can you guess what it was? It was a job board. I created it because I couldn’t find a high paying job at that young of an age. Heck, I struggled to find even a low paying job! As you probably can guess, it failed and, eventually, I went on to do other stuff. From creating an ad agency to a few software companies… the list goes on and on.

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Shipping Marketing Marketers 111

Content Marketing Institute

FEBRUARY 28, 2019

Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading → The post How to Write Headlines That Get Your Brand What It Wants [Checklist] appeared first on Content Marketing Institute.

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Branding Content Marketing Marketing Marketers 110

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

FEBRUARY 26, 2019

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses. In […]. The post How Live Events Boost Your Content Marketing Strategy appeared first on Marketing Insider Group.

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Hubspot Marketing

FEBRUARY 27, 2019

I remember sitting in one of my career classes in college listening to my professor tell the class how long it can take to find a job. “Sometimes you’re completely qualified for the positions in which you’re applying for, yet it can take several months to find the right position,” he said. My professor wasn’t kidding. I started applying for my first job six months prior to graduation, and it took me all six months to find one I was excited about accepting.

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Sprout Social

FEBRUARY 28, 2019

In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while.

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Content Marketing Institute

FEBRUARY 27, 2019

Timing content marketing to a special day often is a good idea. You catch the peak of the interest in a topic and amplify your content assets in a more effective way. But how do you organize and scale the process? Use these five tools. Continue reading → The post Step-by-Step Planning for Well-Timed Content Marketing Campaigns appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 107

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Communications

Marketing Insider Group

FEBRUARY 27, 2019

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the […]. The post 6 Examples of AI in Email Marketing appeared first on Marketing Insider Group.

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Email Marketing Marketing Marketers Digital Marketing 99

Hubspot Marketing

FEBRUARY 27, 2019

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. Even if you’ve just created the next “ Charlie bit my finger ” video, you must remember that an algorithm dictates which videos YouTube will serve to its audience -- and which ones it won’t.

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SEO Marketing Marketers 121

Sprout Social

FEBRUARY 25, 2019

Outside of the day-to-day responses to posts and messages, how often do you take a step back and look at the big picture of your strategy? Listening on Facebook is a step up from monitoring and taking action. It’s used by companies around the world to understand their customers better and inform their next marketing step. When you pair both monitoring and listening tools, you find trends that you might not have noticed before.

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Content Marketing Institute

FEBRUARY 26, 2019

How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer. Continue reading → The post How to Use Twitter to Connect for Link-Building appeared first on Content Marketing Institute.

Content Marketing 101

Content Marketing Marketing Marketers 101

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. Despite the advantages of social media marketing, […].

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Social Media Marketing B2C Marketing Marketers 94

Traackr

FEBRUARY 28, 2019

Discover the key gaming trends and influential gamers and get insights to power your influencer marketing programs.

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Influencer Marketing Market Trends Marketing Marketers 100

Bannerflow

FEBRUARY 27, 2019

Producing all the banners you need for a travel campaign is critical. By 2020, global ad spending on mobile alone is set to reach $247.4 billion. So being able to scale all your messages, from the smallest screen to the biggest is essential. In this blog, we detail how a creative management platform (CMP) takes the pain out of scaling your ads by: Removing repetitive processes.

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Duct Tape Marketing

FEBRUARY 26, 2019

How Businesses Can Survive the Latest Marketing Rebellion written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Schaefer. Podcast Transcript. Today on the podcast, my guest is marketing expert, speaker, author, and college educator Mark Schaefer. Schaefer is a globally-recognized speaker and author. He’s contributed extensively to major publications including The New York Times , CNN , NPR, Wired , the BBC , and CBS News.

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Customer loyalty Customer Journey Education Marketing 71

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. Despite the advantages of social media marketing, […].

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Social Media Marketing B2C Marketing Marketers 90

Moz

FEBRUARY 26, 2019

Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions.

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SEO Fashion User-Generated Price 61

Litmus

FEBRUARY 27, 2019

Getting a great email out the door isn’t easy. Not just because mastering the channel itself is hard—mastering the process is, too! You need the right copy and creative from your team. You need to communicate with your developer and QA team. All stakeholders must be kept in the loop. You must manage client requirements, email approvals, and deadlines.

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Communications Management Email Marketing Branding 60

Duct Tape Marketing

FEBRUARY 27, 2019

Transcript of Questioning Best Practices to Do Great Work written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: Everybody loves best practices. Give me an example. Give me a template to follow. Well, I think that that practice leads to mediocrity.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

FEBRUARY 28, 2019

Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans? And how do brands use these tools while still keeping […].

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Branding Marketing Marketers 84

Moz

FEBRUARY 28, 2019

Posted by KameronJenkins From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an audit on your backlink profile.

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SEO Marketing Marketers 55

illumin

FEBRUARY 25, 2019

Artificial intelligence automates “intelligent” processes – i.e. human-esque tasks like decision making, problem solving and learning – that would otherwise require human intervention. And because computers are lightning fast, AI works and acts with speed and precision that mere mortals could never hope to achieve. Here is a quick look at how we got here: Stretching the timeline into today, we now have smart home devices, AI-fueled bank fraud protection, and online customer chat bots making life

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Advertising Advertisers Education Management 53

Duct Tape Marketing

FEBRUARY 27, 2019

Questioning Best Practices to Do Great Work written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jay Acunzo. Podcast Transcript. Today on the podcast, I speak with author, keynote speaker, and founder of Unthinkable Media , Jay Acunzo. Acunzo began his career at tech giants, including Google and HubSpot, and he now travels the world as a public speaker and the creator of documentary series about people who do great work, which he builds with B2B brand clients.

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Communications