SMEI
MARCH 16, 2022
Elon Musk’s recent behavior has some people questioning the credibility of his brands. Some argue that his erratic tweeting and unconventional business practices are harming Tesla and SpaceX’s image. Others believe that Musk is simply misunderstood and that his maverick style is actually good for business. What do you think? Does Elon Musk’s behavior affect the way you view his brands?
Hubspot Marketing
MARCH 18, 2022
Creating a great PowerPoint presentation is a skill that any professional can benefit from. The problem? It’s really easy to get it wrong. From poor color choices to confusing slides, a bad PowerPoint slideshow can distract from the fantastic content you’re sharing with stakeholders on your team. Download Now. That’s why it’s so important to learn how to create a PowerPoint presentation from the ground up, starting with your slides.
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Sprout Social
MARCH 16, 2022
“Have you seen this video?” Whether it’s used as an icebreaker with new friends or as a way to bond with besties, it’s a question we’ve all heard, or asked. People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key.
Search Engine Land
MARCH 14, 2022
In SEO, there are obvious costs, but also some hidden costs. Learn how to understand the true, full cost of SEO. Please visit Search Engine Land for the full article.
Content Marketing Institute
MARCH 17, 2022
Evergreen content hits may show up in your content library by chance. But when you plan to create evergreen pieces (whether from scratch or by repurposing), you make your content marketing strategy’s success more likely than lucky. Here’s how to start.
Hubspot Marketing
MARCH 18, 2022
If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty? To be honest, I've lost count — and I know I'm not alone. Email marketers have a lot to compete within their subscribers' inboxes. That's why a solid newsletter template is crucial to designing an email that people are encouraged to click through. If done well, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
AWeber
MARCH 17, 2022
Most of us are not born writers. And yet we spend hours every day writing. Writing texts, writing notes, writing Slack messages… and writing emails. We all write a lot of emails. We read a lot of emails, too. The average person spends t hree hours a day checking work emails and two hours a day checking personal emails. If we’re going to spend that much time on something, let’s do it well.
Search Engine Journal
MARCH 14, 2022
If you don't have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here's why. The post What Is Local SEO & Why Local Search Matters appeared first on Search Engine Journal.
Hubspot Marketing
MARCH 16, 2022
When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series "The Legend of Zelda.". My online search for the right gift led me to STL Ocarina , a company that sells ocarinas — the musical wind instruments that have been around for thousands of years and a staple item in the Legend of Zelda series.
Unbounce
MARCH 17, 2022
In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. But the following year , the same researchers discovered a trait that could help you bring that trust back: authenticity. Brand authenticity and brand trust have a major relationship going on.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
MARCH 16, 2022
What’s behind the hype around Web 3.0 concepts like NFTs, blockchain, and metaverse? And what do they have to do with content marketing? Turns out, more than you might think. And the good news is, you’re well-positioned to play in that world.
Hootsuite
MARCH 17, 2022
Does your neck hurt? Perhaps you slept funny. Or perhaps it was those three consecutive hours you spent hunched over a tiny screen watching silly little videos. We’re not judging. We’re not even going to tell you to “go outside” or to “drink a glass of water.” But, to save you some pain and physiotherapy, may we suggest: TikTok on desktop. TikTok is best known as a mobile app, but the platform’s desktop version includes many of the same features on a larger screen (and significantly less neck pa
Search Engine Journal
MARCH 15, 2022
WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback. The post WordPress Releases a New Performance Plugin appeared first on Search Engine Journal.
Sprout Social
MARCH 14, 2022
Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
MARCH 18, 2022
Producing more content doesn’t raise your chances of success – it risks hiding your best work. How can you make sure your signal gets found in the noisy content hurricane? Try these three techniques media companies love.
Martech
MARCH 15, 2022
The transformation of how marketers need to approach analytics is underway. It is time to stop thinking about user flow and instead think of a series of events (tasks) that we expect from engaged users. Long before the first web banner ad appeared (Oct. 27, 1994, in Wired magazine), marketers wanting to help their clients with their marketing efforts embraced the marriage of analytics and marketing.
Search Engine Land
MARCH 17, 2022
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T. Please visit Search Engine Land for the full article.
Search Engine Journal
MARCH 17, 2022
Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.”. The post Nearly 50% Of Twitter Users Tweet Less Than 5 Times A Month appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
MARCH 15, 2022
Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch.
Internet Marketing Ninjas
MARCH 14, 2022
Semantic SEO is a term marketers often use without a clear understanding what it is really about. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, have invited a well-known SEO expert Bill Slawski to discuss what semantic SEO is and how to implement the concept in an SEO strategy. YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen>.
Hootsuite
MARCH 17, 2022
Advertisers know how tough online competition can be. Even the slightest edge can make a world of difference when it comes to Facebook Ads. Sure, you might have the experience, strategy, and keen mind to make compelling ads , but what happens if those ads begin to plateau? What can you do to improve ROI? Enter: The Facebook Ads Library (or, as it can also be referred to, Meta Ads Library).
Search Engine Journal
MARCH 14, 2022
There’s no question review sentiment can influence consumer behavior and impact metrics like conversion rate. But does it have any influence on Google’s search rankings? The post Review Sentiment: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
MARCH 14, 2022
Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor.
AWeber
MARCH 15, 2022
When you first created your email sign up form, you probably spent most of your time writing the copy and fine-tuning the design. But how much time did you spend thinking about your call to action (CTA) button? If you chose “submit,” “subscribe,” or “sign up” as your call to action copy, chances are it didn’t take much time at all. And while those are all perfectly good CTA choices, you might still be missing out on an opportunity to get more people to subscribe to your list.
Search Engine Land
MARCH 15, 2022
While the things to know and things to consider feature is not fully live yet. Please visit Search Engine Land for the full article.
Search Engine Journal
MARCH 16, 2022
Older generations are using the Internet in surprising ways. Learn how to get in front of Boomers and other seniors with your digital marketing campaigns. The post 6 Ways To Target Seniors More Effectively In Digital Marketing appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
MARCH 18, 2022
Is marketing return-on-investment missing in action ? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Well, it is possible to know which half, according to Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing.
Hubspot Marketing
MARCH 15, 2022
Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity. Deloitte’s Heat Test Report found 69% of brands with representation in ads saw an average stock gain of 44%.
Search Engine Land
MARCH 16, 2022
Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here. Please visit Search Engine Land for the full article.
Search Engine Journal
MARCH 15, 2022
Successful, large ecommerce companies approach SEO in a way that allows them to easily grow, profit, and thrive. Now, you can thrive, too. The post SEO At Scale: What Large Ecommerce Sites Do Differently appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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